Generative search is going to be affecting SEO sooner rather than later - but the foundations don't change - using your content to share your Experience, Expertise, Authority and Trust is still going to be the best thing you can do to make sure your content gets found. Gini Dietrich is talking abut the changes you do and don't need to make on this week's episode of the Spin Sucks Podcast.

Gini Dietrich has a vision about making the field of marketing and communications a better, more effective place with a shared understanding of how ROI is created and measured - and she's got a plan for how to make it happen. She's talking about it this week on the Spin Sucks Podcast.

The role of communicators is always changing - not least because there are always new platforms and changes to existing ones to integrate into our plans. What stays the same is balancing the demands of speed, accuracy, engagement and integrity - and today on the Spin Sucks Podcast, Gini Dietrich is talking about how.

This week on the Spin Sucks Podcast, Gini is talking about how most people are using their PR powers for good.

If you want your clients to be confident that your communications work is ethical, responsible, and measurable, becoming a PESO Model Certified Guide© is the best way to get there. Gini Dietrich answers your questions about the new program on this week's episode of the Spin Sucks podcast.

Gini discusses the infiltration of weaponized information and what communicators can do about it.

Data interpretation and communication is critical to help translate your efforts to outcomes. This week on the Spin Sucks Podcast, Gini Dietrich is talking about Coverage Impact, a powerful tool that can help you interpret, visualize and share your data and correlate them to organizational goals.

Gini talks about the challenges and solutions for measuring PR efforts.

Gini Dietrich is talking us through the changes to the model and graphic, and what it means for communicators around the world.

On this week's episode of the Spin Sucks Podcast, Gini Dietrich reviews the PESO Model© for any of you listening who aren't familiar with it yet, and provides some extra tips and insights for those who are.

On this week's episode of the Spin Sucks Podcast, Gini Dietrich is explaining why you should be considering contributed content, what editors are looking for, how to create it and how to measure it.

As far as we've come, there is a long way to go when it comes to being a woman in the workplace... and the world. Professionally, women can be sidelined, diminished, talked over and infantilized by even the best-intentioned of men. And sometimes women help them do it.

Being a thought leader means having and sharing original thoughts that demonstrate your expertise. Doing this can take a lot of time or a lot of money or both, and that can sometimes be a challenge.

Owned Media is the most important element of a PESO Model plan - it has the most potential for long term benefit, and can perform the heaviest lift in terms of driving your marketing forward. Of course, it also takes the longest to pay off.

The PESO model is evolving like everything else we do in business, and that means you need to review your strategy, evaluate it's results and make changes as the environment you're working in does. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about some of the changes you might want to make in your application of the model in 2024.

It's never easy to lay someone off, deny them leave, reduce benefits or share any other kind of bad news... but there are definitely ways to make it much worse - especially when your actions might end up on TikTok or another social media platform.

Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship.

To stay competitive in the new world of AI, you need to figure out how to use it, and any other new technologies that come along, to differentiate yourself and the solutions you provide. Gini Dietrich is talking about how on this week's episode of the Spin Sucks Podcast.

AI is changing everything yet again and on this week's Spin Sucks Podcast Episode, Gini Dietrich is talking abut how AI is changing the industry, and what it means for you.

If you've noticed that you are enjoying your time on the internet, and more specifically social, a lot less? Gini Dietrich has too and that's what she's talking about this week on the Spin Sucks Podcast.

The most reliable way to get people to open your emails is to make sure they recognize your name - and one of the best ways to do that is to engage meaningfully with the content they share on social media. Gini Dietrich is talking abut rediscovering the art of commenting on this week's episode of the Spin Sucks Podcast.

Gini Dietrich is taking a look at what went wrong with Open AI's leadership turbulence, and how to make sure your transitions, when the happen, go much more smoothly.

It can be easy to feel left out or offended when you're not included in media that your competitors are, but the answer isn't to throw a bunch of money at Earned Media (and it's certainly not the time the yell at your communications team!) - it's to remember you're building something that will take years to come into full effect, and your Owned Media should come first. Gini Dietrich is talking about how to set expectations for yourself and your clients on this week's episode of the Spin Sucks Podcast.