The Spin Sucks Podcast with Gini Diet...
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
251
#61 How Agencies can Outsource
When you’re running out of bandwidth with your current team, or when it seems like there are plenty of opportunities just out of your grasp if you only had some additional skill sets in the office, hiring can feel like your best option. But...
8 min
252
#60 Unbelievable Onboarding
After the deal is signed, whether it’s an employment contract or a services agreement, it’s time for onboarding. Onboarding is what you do for new clients after they begin services with you, how you start doing the work, getting to know each other...
10 min
253
#59 Sharing Your Owned and Earned Content
This week on the Spin Sucks Podcast, Gini is talking about how to integrate your owned and earned media - and get the most out of both of them. Each element of the PESO model works well alone - but you get much, much more mileage if you integrate them...
8 min
254
#58 All About Referrals
This week on the Spin Sucks Podcast, Gini talks about those special introductions, often considered the Golden Goose of running a services business. Referrals. They come directly to you. Often highly qualified and already ready to buy. The best way to...
9 min
255
#57 Customer Service - The Magic is in the Details
In this episode of the Spin Sucks Podcast, Gini talks about the work involved in providing consistently good customer service over the long haul. It starts with tieing your customer service to the big picture of your company. She covers the importance...
11 min
256
#56 How to Stay Up to Date in Your Industry
When you’re the expert, your clients, your colleagues, even your friends and family expect you to know what’s going on in your industry. And you should, of course, but communications is changing so fast, on top of the industries in which we work....
6 min
257
#55 [REPLAY] Thought Leadership: Just Another B...
Spin Sucks listeners, please enjoy this replay of last year's episode #28! When did we stop talking to each other like real people? In our industry, it’s getting hard to sort through all the hype. What’s the difference between a meaningless...
10 min
258
#54 Through the Years with Spin Sucks
We’ve been feeling a bit nostalgic since our one-year anniversary episode of the podcast. Which was a great episode, by the way. Our listeners weighed in with some of the amazing things they’ve learned! But back to this week. Coming up in...
9 min
259
#53 Video Marketing for Communications
At the end of every year, you can expect every content creator on earth to talk about trends for the coming year. And, at the end of 2018, they all said the same thing (and nothing has changed six months into the year): video. It’s all about video....
7 min
260
#52 A Year of Insights from Our Listeners
Can you believe it’s already been a year? We’ve had 52 episodes and 52 chances for our listeners to add crucial knowledge to their arsenal, from using content to being productive, and from PESO to SWOT. In today’s episode, we reached out to you,...
11 min
261
#51 Mistakes and Malice in PR
Sometimes things happen in business that leave a sour taste in your mouth. They might not be malicious or intentional, but they can still hurt you, your clients and your brand. Join us on today’s episode of the Spin Sucks Podcast, where we talk...
7 min
262
#50 Why You Should Avoid Overservicing and Over...
It doesn’t matter how clear your client proposal is, or how beautifully you design your scope of work. You’re going to get clients who are going to ask for something you aren’t selling, and you’re going to be tempted to give them what they...
8 min
263
#49 Using Systems and Automation
Let’s talk about robots. Not actual robots, for the most part, but automated tools, technologies, and systems that can take work off your desk and let you get back to what only you can do. As you grow your business, you’ll often end up working a...
8 min
264
#48 Content and the Client Lifecycle
On today’s episode, we’re talking about the customer lifecycle, and how your clients and prospects engage with you throughout this entire cycle. This is how it works: you want to attract your ideal client, sell them your offers, onboard them in...
9 min
265
#47 What You Don’t Know Can Trip You Up
Let’s talk about what we don’t know — more specifically, as it relates to our communications strategy. Our internal biases and things outside our control can have a big impact on the quality and success of our communications plans, so here’s...
9 min
266
#46 RFP’s and How to Grow Without Them
A huge number of Requests for Proposals are badly written and take tons of time and energy with no guarantee of a return — and yet, they persist. You can’t always avoid them, but there are ways to make them less of a part of your business life,...
7 min
267
#45 Communication During a Crisis
How many times have you seen a company screw something up, and then make the situation 10,000 times worse by either not apologizing or apologizing badly? Mistakes and screw-ups happen. World events happen. Natural events happen. You will unfortunately...
9 min
268
#44 How to Pitch Almost Anything
When you work in communications, you’re going to spend a lot of time pitching. You’re going to get rejected a lot — but you could get rejected a lot less. You don't want to send crappy pitches. You want to send excellent pitches! So here's how...
8 min
269
#43 The Different Community Platforms
With so many online community options out there, do you ever get Bright Shiny Object Syndrome? If you’re looking for a platform to host your community on, you’ve found the right episode. We’re talking about all the major community platforms and...
9 min
270
#42 Replay: So Much Social
In the spirit of spring (and spring cleaning) we're replaying a great episode about looking at all of your social media properties and deciding where YOU should be putting your focus! You've probably heard this quote by Rumi at least once:, "When you...
8 min
271
#41 Skills to Build and Work On
Whether you’re the leader of an organization, a freelancer, or an enthusiastic member of the rank and file, there is never a downside to investing in yourself and getting better at things. But what should you get better at? And how do you do it? The...
11 min
272
#40 The 3 C’s of Creativity
Do you consider yourself a creative person? As a business owner, there’s something incredibly exciting when you get an idea. It’s that feeling of coming up with something, solving a problem — being creative. How can you hone this skill (because...
6 min
273
#39 Growing a Company
If you’ve ever toyed with the idea of starting your own business, this episode of the Spin Sucks Podcast is for you. Today, we’re talking about the strategies and challenges that go with being an entrepreneur and scaling a business. It’s not the...
8 min
274
#38 How Virtual Companies Work
Offices are a necessary evil for businesses … or are they? What if you could do away with the commute, distracting officemates, and paying for rent and utilities? On this episode of the Spin Sucks Podcast, we’re talking about Virtual Companies:...
10 min
275
#37 Building an Online Community
On this episode of the Spin Sucks Community, we’re talking about online communities. A community is made up of people who know, like, and engage with you or your brand (or both) — and engage with one another. This takes your content marketing one...
7 min