Speakernomics

The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build a better business, and get paid to speak.

Business
Entrepreneurship
Performing Arts
1
Leveraging Behavioral Neuroscience for Greater ...
Kenneth "Shark" Kinney sits down with Wall Street Journal bestselling author, keynote, and transformational speaker coach René Rodriguez.
23 min
2
Transforming One-Time Gigs Into Repeated Speaki...
Join us to elevate your speaking business by adding more value through strategic content creation, effective communication, and sustained client engagement.
25 min
3
Is Speaking the Business or the Product? with D...
This week on Speakernomics, host Kenneth "Shark" Kinney is joined by David Avrin, CSP who shares valuable insights from his long career in the speaking industry and shares a sneak preview of what he'll be talking about on the Main Stage at Influence 2024!
26 min
4
Secrets to a Lasting Speaking Career with Grant...
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Grant Baldwin, the founder of The Speaker Lab, to delve into strategies for building a sustainable speaking business.
29 min
5
Transforming Simple Metaphors into Career Mile...
In this weeks episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Hall of Fame Speaker Mark Scharenbroich to explore how simple metaphors can turn into impactful careers in professional speaking.
24 min
6
The Evolution of Professional Speaking with Don...
In this episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Hall of Fame speaker and NSA past president Don Hutson, CSP, CPAE. With an extensive history in the speaking industry, Don shares valuable takeaways on sustaining a successful speaking career.
30 min
7
Building Your Speaking Empire with Ross Bernste...
This week on Speakernomics, host Kenneth "Shark" Kinney speaks with Hall of Fame Speaker, Ross Bernstein, about the mechanisms of building and sustaining momentum in a demanding speaking career.
29 min
8
Discover and Use Your Unique Actor Type with Ro...
In this weeks episode of Speakernomics, host Kenneth "Shark" Kinney visits with renowned communications expert, author, and president of the NSA New York City chapter, Robin Hatcher, CSP. Robin leverages her experience as a professional actor and soap opera writer to illuminate the concept of "actor types" in the context of communication for speakers.
16 min
9
Negotiation: Maximizing Value and Closing the D...
In this week's episode of Speakernomics, expert negotiator Fotini Iconomopoulos shares valuable insights on negotiating as a professional speaker.
23 min
10
Lean Into Your Story Marcus Sheridan, CSP
Marcus Sheridan, CSP shares valuable insights on leveraging your business story and transparency in pricing to grow your speaking career.
17 min
11
Creating Superfans: Elevating Every Touchpoint ...
In this episode of Speakernomics, host Kenneth "Shark" Kinney and guest Brittany Hodak, an award-winning entrepreneur and customer experience speaker, delve into the topic of creating superfans in the speaking industry. They discuss strategies for building a thriving speaking business, improving the customer experience, and fostering loyal followers.
15 min
12
Seven Pillars of 7 Star Service with Ruby Newel...
This week, renowned customer service expert and Cavett Award recipient, Ruby Newell-Legner, CSP shares her insights and strategies for delivering exceptional customer service in diverse industries, including sports, leisure, and entertainment. Ruby emphasizes the importance of understanding customer needs, building strong relationships, and prioritizing employee satisfaction. She also discusses the significance of the Cavett Award and its values in recognizing excellence in the speaking profession. At the end of this episode, you will: Understand the key pillars of the Seven Star service philosophy and how they can be applied to enhance customer service in various industries. Learn effective strategies for connecting with customers and building strong relationships based on trust and understanding. Discover the importance of employee satisfaction and its impact on delivering exceptional customer service. Gain insights into NSA's Cavett Award and its values. Explore ways to contribute to the growth and development of the speaking profession.
20 min
13
Take Time for You with Cy Wakeman, CSP
This week, Shark speaks with Cy Wakeman, CSP as she shares valuable insights and advice on how to navigate the speaking industry with purpose and authenticity. Cy discusses the importance of questioning conventional wisdom, balancing mastery and mystery, and staying true to oneself amidst the pressures of social media and ego. In this episode, Cy will help you: Understand the importance of questioning conventional wisdom and challenging one's own thinking in the speaking industry. Explore the concept of balancing mastery and mystery to foster personal growth and professional success. Recognize the potential pitfalls of social media and ego-driven identity in the speaking industry. Reflect on personal motivations and purpose as a speaker, and how it influences one's approach to the profession. Learn strategies for staying authentic, curious, and impactful in the speaking industry.
21 min
14
Focus on Performance with Tom Todoroff
Join us on Speakernomics as we delve into the transformative power of effective public speaking with renowned coach Tom Todoroff. This episode is designed to elevate your speaking skills from mediocre to professional, ensuring your messages not only reach but also resonate deeply with your audience. In this episode, Tom will help you with: Understanding the Core of Public Speaking: Learn the significance of breath, voice, articulation, and diction as the foundation of compelling speaking. Enhancing Performance through Physicality: Discover how to leverage blocking, staging, and physical presence to complement your verbal messages. The Physics of Performance: Explore the critical elements that make a speech impactful, including how to elicit laughter, tears, or thought from your audience. Spontaneity vs. Authenticity: Gain insights into balancing meticulous preparation with the genuine spontaneity that captivates audiences. Craft and Commitment: Understand the importance of continuous learning and practice in building confidence and a successful speaking career.
29 min
15
Set Yourself Up for Success with DC Glenn
"Join Kenneth ""Shark"" Kinney this week on Speakernomics, as he speaks with DC Glenn, one-half of the iconic rap duo Tag Team, about transitioning from a music legend to a professional speaker. Known for the chart-topping hit ""Whoomp! (There It Is)"", DC shares his journey of re-engineering his diverse and rich story from the music industry to inspire and educate current and aspiring speakers. In this episode, DC will help you: - Understand the Importance of Authentic Storytelling: Learn how to leverage your unique experiences to connect with your audience, ensuring your message is both genuine and impactful. - Adapt to Your Audience: Discover how to tailor your speech to the needs and interests of different audiences for maximum engagement and effect. - Overcome Challenges: Gain insights into developing resilience by hearing how DC Glenn navigated the highs and lows of his career, offering strategies to overcome personal and professional obstacles. - Continuous Learning and Growth: Embrace the mindset of lifelong learning and positivity, understanding how this approach can propel you towards success in public speaking and beyond. - Continuous Learning and Growth: Embrace the mindset of lifelong learning and positivity, understanding how this approach can propel you towards success in public speaking and beyond."
26 min
16
Reinvention with Dr. Nadya Zhexembayeva
This week, Kenneth "Shark" Kinney speaks with Dr. Nadya Zhexembayeva, as she shares insights on thriving amidst the challenges and opportunities of the speaking business. In this episode of Speakernomics, Dr. Nadya will help you with: Understanding the Importance of Reinvention: Learn why and how often speakers should reinvent their approach to stay relevant in a rapidly changing business environment. Strategies for Staying Relevant: Discover actionable strategies to remain impactful and avoid stagnation, ensuring your content resonates with the audience's evolving needs. Balancing Change and Continuity: Master the art of balancing between reinventing your content and maintaining the core essence that defines your brand as a speaker. Building Resilience and Diversifying Income: Gain insights into creating a resilient speaking career that withstands market volatility, including diversifying income streams to ensure stability. Effective Content Delivery: Learn how to effectively convey research and data in your presentations, ensuring your audience remains engaged and derives maximum value from your speech. Navigating Brand and Reputation Management: Explore techniques for building and maintaining a strong brand and reputation that transcends individual organizations or events, ensuring long-term success.
24 min
17
Tech Tools for Speakers with A.J. MacQuarrie
Host Kenneth "Shark" Kinney speaks with AJ MacQuarrie about the vast landscape of digital tools. AJ shares a comprehensive guide to utilizing technology to not only survive but thrive in the competitive world of professional speaking. Explore the importance of establishing a web presence, leveraging different platforms for monetization, and the significance of choosing and mastering the right tools for business growth.
15 min
18
What Kind of Speaker Are You? with Shari Levitin
Join Shari Levitin, as she shares invaluable insights on building a successful speaking and training business. In this episode of Speakernomics, you'll explore the essential skills and strategies needed to excel in professional speaking. In this episode, Shari will help you: Understand the dynamics of different speaking roles, such as trainers, entertainers, and change agents. Learn the significance of tailoring training methods to align with audience learning styles. Discover the four pillars of an effective training and coaching program. Gain insights into creating lasting impact and behavioral change through speaking engagements. Explore strategies for building and sustaining a multimillion-dollar speaking business. Learn the importance of repeat business and client retention for long-term success.
23 min
19
Leveraging Technology with Susan Frew
This week, Speakernomics podcast, host Kenneth "Shark" Kinney interviews Susan Frew, a professional speaker and author with a tech background. They discuss how Susan leverages AI (specifically ChatGPT 4) in her speaking business to find speaking engagement opportunities, automate financial tasks, and enhance social media content creation. Susan shares her experience in using AI for bookkeeping, creating targeted speaking engagement lists and optimizing social media posts. In this session, Susan will explain: Custom GPT for Speaking Engagements: Using ChatGPT 4 to create a personalized GPT that scours the internet for speaking engagement opportunities. This custom tool helps Susan identify relevant events based on competitors and streamlines the process of finding speaking gigs for 2024. Financial Automation with AI: Susan describes how she utilized AI, including ChatGPT, for financial tasks. She created a financeGPT to generate a budget for 2024 by inputting profit and loss statements, balance sheets, cash flow forecasts, and bank statements. AI in Content Creation: Susan discusses using AI, such as ChatGPT and DALL·E (for graphics), in content creation. She emphasizes the importance of maintaining one's voice in social media posts while utilizing AI to enhance and polish the content. Susan also shares her experience using AI tools for creating eBooks, improving covers, and generating concise content. Who is Susan Frew? Susan Frew is a force to be reckoned with in the world of entrepreneurship. As the CEO of Sunshine Home Services, she led her company to a staggering 535% growth, securing a coveted spot on the Inc5000 list and earning 43 other prestigious awards. Her background as an International GM with AT&T Wireless and an Instructor for the SBA's national Emerging Leaders program only adds to her wealth of expertise. Susan's passion for coaching and entrepreneurship has led her to become a sought-after Professional Speaker, Emcee, and TEDx speaker on the critical issue of workforce shortage. Her insights into alternative career paths for women have earned her a reputation as a renowned expert. With her infectious energy and unwavering belief in the power of taking risks, Susan encourages her audiences to "Go Out on the Skinny Branches" and embrace the unknown. Her book, "Compete on Awesome, Not on Price," has helped countless entrepreneurs build thriving businesses and maintain healthy profits. Susan's journey to success has not been without its challenges, but she has emerged stronger and more determined than ever before. Drawing on her experiences of both triumph and adversity, she has developed a unique perspective on what it takes to succeed in the world of business.
16 min
20
Your Point of Differentiation with Mark Levy
This week on Speakernomics, host Kenneth "Shark" Kinney interviews Mark Levy, a differentiation expert who helps corporations, brands, and thought leaders come up with their "Big Sexy Idea." In this episode, Mark shares: Differentiation as a Business Strategy: Mark defines differentiation as a business strategy aimed at standing out from the competition in a meaningful and interesting way. Your point of differentiation serves as a "foot in the door," capturing people's attention and making you memorable. It's not the totality of everything you are but a cool and emblematic aspect of your work that you lead with. Balancing Differentiation and Safety: Speakers often grapple with the balance between being different and being a safe choice for meeting planners. What's considered safe or dangerous depends on the context and the specific audience. To succeed, speakers should focus on their target audience, understanding that not everyone will resonate with their approach. Engaging the Audience for Memorable Talks: Engage with the audience both before and during talks. Get to know your audience beforehand, referencing their activities or stories during the speech. This personal and conversational style makes the talk an extension of a dinner conversation. Who is Mark Levy? Mark Levy is a differentiation expert. He differentiates corporations, brands, thought leaders, political campaigns, TV shows, live shows, products, services, books, and speeches. The ideas his clients and he have created have been discussed and used by hundreds of millions of people worldwide. 

 Mark began his company in 2001 and is known for differentiating Simon Sinek. Simon’s endorsement: “Mark Levy is the man who helped me find my why. He inspires me.” Mark has also worked with and spoken to leaders, strategists, and teams in large organizations, including Adobe, Amazon, American Express, Bain, BASF, Google, Harrah’s, Harvard Business School, History Channel, Major League Baseball, McKinsey, Neighborly, Popeye’s, Proctor & Gamble, Stanford University, and UPS. He’s also worked with leaders and advisors to government bodies, including the White House and the United Nations. Mark consulted to Joel Hodgson, creator of the beloved cult TV series, “Mystery Science Theater 3000,” which has been named one of the 100 best TV shows of all-time by Time, Rolling Stone, and Entertainment Weekly. In 2018, Mark was inducted into The Million Dollar Consulting® Mentor Hall of Fame. The hall’s founder calls Mark’s positioning-and-messaging work “unparalleled.” He’s an author, speaker, and podcaster.
20 min
21
Embrace Your Good Awkward with Henna Pryor
In this episode of the Speakernomics podcast, Kenneth "Shark" Kinney interviews Henna Pryor, a workplace performance expert, TEDx speaker, coach, and author. Henna talks about embracing the concept of "good awkward" and using it as a catalyst for professional growth, especially in the field of public speaking. Here are three key takeaways: Embrace Good Awkward: Henna emphasizes that as speakers, it's crucial to accept that awkward moments will happen, and instead of avoiding them, one should learn to lean into and embrace them. Build Social Musculature: With the current decrease in social interactions, speakers need to build their agility muscles in social situations. Adding Value and Incremental Pricing: Henna shares insights on pricing strategies for speakers, recommending asking for feedback after each event, specifically requesting at least one constructive criticism to improve. Who is Henna Pryor? Henna Pryor, PCC is a highly sought after Workplace Performance Expert and an award-winning 2x TEDx and global keynote speaker, author, and executive coach. Her clients call her their “secret weapon for impossible change,” an honor she wears proudly. She’s known for her science-backed approach to improving the performance, habits, and actions of hungry high achievers – in her fun, no-nonsense, no-jargon way – to move them from their first level of success to their next one. She’s recognized as a SUCCESS Magazine Woman of Influence, and her best-selling book, Good Awkward, was endorsed by NFL Quarterback Russell Wilson and former HBR Editor Karen Dillon, and was named a Kirkus Reviews’ Best Book of 2023.
13 min
22
Define Your Space and Direction with John Regis...
It's a brand-new season of Speakernomics with our brand-new host, Kenneth "Shark" Kinney! Shark is kicking off our new season with John Register, CSP ,a paralympic silver medalist, US Army combat veteran, and Certified Professional Keynote speaker. John discusses being an expert in the professional speaking space, how to define one's expertise, and the importance of being easy to work with as a speaker. In this episode, John talks about: Go Deep Before Going Wide: Define your expertise and go deep into it before trying to cover a wide range of topics. John suggests finding one word that encapsulates what you do and sticking with it to become known in that specific space. Be Easy to Work With: As a speaker, it's crucial to be easy to work with, especially for meeting professionals and event planners. John shares practical tips such as providing PowerPoint slides promptly, maintaining open communication, and showing appreciation with small gestures like gift cards for the event team. Active Role in Networking: Actively seek out opportunities to see other speakers and build relationships within the speaking community. Rather than evaluating other speakers, focus on understanding what they do and use that knowledge to make valuable referrals, fostering a supportive and uplifting environment within the industry. Who is John Register, CSP? John Register failed to clear a hurdle as he trained for the Olympic Games—a move that led to a tragic accident and altered his life forever. He shifted his focus and embraced a “new normal mindset.” The decorated Persian Gulf War combat U.S. Army veteran world champion became a two-time Paralympic Games Silver Medalist, professional speaker, and global influencer. Register “amputated his fears” and founded the U.S. Olympic Committee Paralympic Military Sports Program. He authored 10 Stories to Impact Any Leader: Journal Your Way to Leadership Success in Spring 2020 and works with business leaders to hurdle adversity, amputate fear, and embrace a new normal mindset to win life's medals. The artificial leg he used to win the silver medal is displayed in the Olympic and Paralympic Museum in Colorado Springs, Colorado.
22 min
23
Hold Your Own Events with Kenneth "Shark" Kinney
22 min
24
Dealing with Burnout with Cheryl Knowlton, CSP
Robert Kennedy, III speaks with Cheryl Knowlton, CSP on burnout in the speaking business. Cheryl shares insights and strategies to recognize and address burnout, emphasizing the importance of self-care for speakers. In this episode, you will learn: Self-Care is Crucial: Speakers are the product they sell, making self-care essential. The SWEET framework serves as a guide to maintaining optimal physical and mental well-being. Recognizing Burnout Signals: Cheryl encourages speakers to be self-aware and regularly assess their feelings and commitments. Recognizing shifts in enthusiasm, energy levels, and joy can help identify potential burnout. It's crucial to distinguish between genuine disinterest and burnout. Support Systems Matter: Having a support system, such as a mindset coach, is highlighted as an invaluable resource. The importance of seeking help, whether personally or professionally, is emphasized to navigate challenges, prevent burnout, and foster personal growth. Answer our Question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics! Question: Where is your burnout coming from? Who is Cheryl Knowlton, CSP? As the CEO and Chief Energy Officer of Dynamite Productions, Cheryl specializes in enthusiastically empowering excellence by consistently delivered highly engaging, timely, and relevant tools to help today’s real estate professional raise the bar – in business and in life. As a national real estate educator, broker, coach, author, podcast host, and 23+ year veteran of the real estate and mortgage industries, Cheryl is obsessed with helping real estate agents grow in confidence and competence to become powerfully relevant in today’s marketplace and win in any market. Cheryl ensures that real estate professionals leave with the practical tools they need to hit the ground running and experience explosive growth and success in their careers.
25 min
25
Building a High-Performance Business with Mike ...
This week, Robert Kennedy, III, speaks with Mike Staver, CSP, CPAE on building a high-performance speaking business. Mike shares insights on his speaker journey and emphasizes the need for speakers to focus on what they have, diagnose the needs of their audience, and face fear head-on. In this episode, Mike discusses: Stop Getting Ready and Start Getting Busy: Move beyond excessive preparation and take action. Many speakers have more than enough to build a world-class business and should focus on doing the work. Three High-Performing Business Characteristics: Clarity about the problem it solves, a strong sense of purpose, and the ability to diagnose and meet the needs of the economic buyer. Courageous Decision-Making: The importance of making decisions that align with one's values, even if it means letting go of substantial revenue. Answer our Question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics! Question: What is the thing that you know you need to do that you haven't done that if you did, it would move your business forward? Answer our Question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering our question and we may use your recording on an upcoming episode of Speakernomics! Question: What is the thing that you know you need to do that you haven't done that if you did, it would move your business forward? Who is Mike Staver, CSP, CPAE? Mike Staver is the author of “Leadership Isn’t for Cowards” and an internationally respected speaker, author, and coach. Mike takes noisy, often complex, leadership content and makes it immediately useful, digestible, and entertaining. In all Mike's work, the goal is simple – helping leaders perform better and live better lives. To accomplish this, Mike uses counterintuitive perspectives, a storytelling style, and entertaining delivery that makes the often-challenging realities of work and life easier to absorb and put into practice. Mike architected a training program ranked #1 by Training Magazine on their 2018 Training Top 125 list, which recognizes organizations with the most successful learning and development programs in the world. That same program joined the Training Magazine Hall of Fame in 2019. In the last 30 years, Mike has influenced over 200,000 people in ways that have not only transformed thinking and action but improved results. His message is grounded in the belief that leadership is about influence regardless of position, title, or power.
23 min