Pet Shop Girls from Pet Product News ...
Welcome to The Pet Shop Girls, presented by Pet Product News. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.
Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.
And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 50,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.
This podcast is brought to you by Pet Product News: the most-read, most trusted trade magazine in the pet industry.
Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.
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Episode 22 - Ways to Have a Super Summer with B...
In this episode, we are thrilled to discuss several ideas to have a super summer, focusing on strategies for pet retailers to maximize this vibrant season. If you're a pet store owner looking for fresh ideas to attract more customers, you're in for a treat.
53 min
2
Episode 21 - Distribution Done Differently with...
Meet Phil Klaassen, CEO of Pan Pacific Pet, and our special guest in this week's episode. We are discussing distribution done differently - from robots, to tablets, to building authentic relationships with partners, and so much more.
44 min
3
Episode 20 - Connect Pet Expo - Canada's Newes...
This week we are joined by three special guests from Canada's Newest Pet Trade Show. Connect Pet Expo is coming to Niagara Falls, Canada in May and we can't wait to see you there. Listen in to hear about how the Connect team is doing things differently to revolutionize pet trade shows and all the reasons you definitely have to be there... including the fact that the Pet Shop Girls are going to have our own booth! Come and see us.
34 min
4
Episode 19 - Dr. Alexrod, I presume? The Founde...
The Pet Shop Girls discuss the legacy of Dr. Herbert Alexrod, a renowned tropical fish expert, an entrepreneur, author, educator and explorer—and not to mention, as Sherry has described him, "the Indiana Jones of the pet industry."
42 min
5
Episode 18 - Recapping a Great Global
We just got back from Global Pet Expo in Orlando, FL and not only did we have the best time with each other, and an awesome time meeting some of YOU, but we also want to take some time to shout out some incredible pet pros we met at the show.
39 min
6
Episode 17 - Separation Anxiety - Breaking Up W...
In today's episode, we are breaking down how to break up with a brand and gracefully eliminate it from our stores. There are many reasons why you may choose to stop carrying certain brands in your stores, from quality changes to core value differences.
33 min
7
Episode 16 - Sizing Up Supplements with Krysta Fox
This week we are joined by special guest Krysta Fox, holistic certified Vet Tech. We are chatting about all things supplements from selecting high-quality supplements, what supplements support specific pet needs, how to help your employees with training and knowledge about supplements, supplement industry standards and red flags, and so much more.
39 min
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Episode 15 - Your Anti-Social Media is Showing
No matter your mindset about social media, you've probably heard and felt the pressure to show up in order to grow your business. In this episode, we are breaking down the importance of social media, the different platforms and how to use them, content strategies, responding to negative comments, consistency, and how to get started with your social media marketing.
33 min
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Episode 14 - Get Yer Giddy Up on for Global
Global Pet Expo 2024 is coming up quick, March 20-22, 2024. In this episode, we are sharing our best tips for making the most of a large trade show like Global.
33 min
10
Episode 13 - Barking Up the Right Tech Tree: Ch...
This is a very special episode of The Pet Shop Girls podcast: we are interviewing ChatGPT! That's right... our guest is AI itself, providing insight into some of the ways you can leverage the power of ChatGPT for your pet business.
19 min
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Episode 12 - Time to Talk TikTok
You've probably heard us mention on previous episodes of this podcast that Carly is kind of TikTok famous in the pet industry. With over 55,000 followers, Carly's educational videos not only gain a lot of views, but also a ton of engagement. In this episode, we're sharing some of our best TikTok tips.
31 min
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Episode 11 - Breaking Up with Bad Apples
Today, we are talking about the importance of maintaining a positive team culture and addressing issues or "yellow flags" before they become bigger problems. We can't stress enough how important it is to listen to your gut instincts, have difficult conversations, establish clear expectations for employees, and use disciplinary processes and employee handbooks to protect the business culture.
27 min
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Episode 10 - Building Brand Bonds with BC Henschen
This week we are joined by a pillar in the pet industry, BC Henschen, to talk about what to look for in a brand, including quality, manufacturing processes, transparency, and partnerships. We also cover everything from how to research brands through publications, touring manufacturing plants, building transparent and positive relationships with brands and distributors, using social media and collaborating with content creators, when to remove a brand from your shelves, and so much more.
39 min
14
Episode 09 - Workflow Wonders: Unleash the Powe...
This week, we share some of our favorite low-cost and no-cost technology that helps automate workflows and increase efficiency in our businesses. From scheduling tools to video editing apps, we hope you find some new solutions to help take tasks off your plate.
32 min
15
Episode 08 - Chomping into Pet Dental Month wit...
We are thrilled to have Dr. Conor Brady join us on the podcast today. As a leader in canine nutrition, "Dr. Brilliant" shares invaluable insights into raw feeding, dental health, seaweed supplements and more. From raw meaty bones to homemade dog treats, we enjoyed getting Dr. Brady's opinions on "paws up or paws down" for various topics related to Pet Dental Month.
48 min
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Episode 07 - Perfect Pricing for Profit
It's time to evaluate your pricing strategy going into 2024. In this episode, we cover a lot of different pricing strategies and techniques to help boost your bottom line in the new year, from charm pricing and decoy pricing to bundling add-ons and case discounts. Come find us on social media to let us know which strategies you'll be implementing - we can't wait to hear what you think!
33 min
17
Episode 06 - Positioning Premium Pet Food with ...
We had such an insightful discussion with Billy Hoekman from Green Juju in this episode. He provided so much valuable information about the pet food industry, AAFCO regulations, and how Green Juju is innovating with their whole food approach. Billy also gave great advice for retailers to educate staff and customers. It was fascinating to learn about his passion for pet nutrition and hear his visions for the future of the industry. We really enjoyed chatting with Billy and getting to pick his brain on various topics through our rapid-fire questions.
40 min
18
Episode 05 - Things I Wish I Knew When I Was New
Today we are sharing our top tips for new pet business owners. We are here to share what we've learned so that you don't have to make all the same mistakes we made when we first started our businesses, from online sales, to inventory selection, to sales strategy, e-mail strategy, and more.
46 min
19
Episode 04 - NYE Top Tip Countdown
This week, we are partying like it's New Year's Eve! In the spirit of the countdown to the new year, in today's episode, we are counting down our top 10 tips that all pet pros should do. Which tip is your biggest takeaway?
40 min
20
Episode 03: Inventory Made Awesome
It's that time of year again... when we get to count our inventory. We know, no one wants a podcast episode about counting inventory. But there are a lot of FUN things related to inventory, and that's what we are talking about in today's episode. Today we're talking about looking for new products, filling our empty stores after all the holiday sales, creative display and merchandising ideas, and so much more.
32 min
21
Episode 02: New Year: New Marketing
You may feel like you don't even have time to THINK about January and beyond right now, but in today's episode, we're talking about annual marketing plans made easy. Have you ever planned out your ENTIRE YEAR of marketing in advance? It may sound daunting, but we've got so many tips and ideas for you, it will actually even be fun! Channel your ESP and let's plan 2024 together.
32 min
22
Episode 01: Stop Procrastinating and Have Yours...
There are so many fun, creative ways to sell products during the holiday season. In fact, this is the most important season for those of us in retail and is critical for our bottom line. Even if you feel a little behind this year, this episode is full of ideas that are perfect for a little last-minute holiday cheer... and a quick cash injection. Free or extremely low cost, we've got ideas that you can pull off right away.
28 min
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Welcome to The Pet Shop Girls: the podcast that...
Welcome to The Pet Shop Girls, presented by Pet Product News. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.
7 min