NIQ Need to Know Podcast
You tell us what you need to know about, as a growing CPG brand -- our subject matter experts will respond. In this podcast series we'll dig into topics and challenges that CPG brands tell us are top of mind. Listen to get timely consumer insights, guidance and expert analysis on what you need to do to support growth for your brands. Get related insights here.
1
Episode 6: Consumer Behavior the "Spend Z" edition
Unpacking the values and motivations of Gen Z
24 min
2
Episode 5: Identifying Meaningful Change in Con...
Explore the macro and micro impacts that make meaningful change in shopper behavior
17 min
3
Episode 4: Shoppers Under Pressure: Finding Sta...
Examine the impacts of shifting consumer behavior, from couponing to lifestyles.
11 min
4
Episode 3: Live Q&A - Questions from our Client...
Live Q&A with our Pricing and Promotion experts
31 min
5
Episode 2: Crafting Effective Promotions in a P...
Crafting Effective Promotions in a Post-Covid Era
5 min
6
Episode 1: What CPG Brands Need to Know About B...
Just how much you need to know to balance sales and margins
8 min
7
Trailer- NIQ Need to Know
What CPG manufacturers need to know right now?
1 min