The Game Changing Attorney Podcast wi...
How can you become a game changer?
Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.
In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.
We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.
What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.
Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.
For more information, visit https://www.crisp.co/podcast/
1
385. AMMA — The Real Reason You're Stuck at 7 F...
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three of the most common (and costly) growth blockers law firm owners face — shiny object syndrome, unproductive comparisons, and the belief that “no one can do it like I can.” If your firm has plateaued, if you’re burning cash on a bloated team, or if you’ve convinced yourself that scaling personal touch is impossible, this conversation will hit home. It’s not about working harder — it’s about thinking smarter.
23 min
2
384. Break the Mold: The Blueprint for Radical ...
In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with performance coach and best-selling author Todd Herman to explore the transformative power of alter egos. Todd unpacks how adopting a secret identity can unlock new levels of confidence, clarity, and leadership — especially when your current mindset is holding you back. Drawing from decades of experience with elite athletes, entrepreneurs, and top performers, he shares actionable strategies for becoming the version of yourself that your goals require.
44 min
3
383. AMMA — Why Comfort Will Quietly Destroy Yo...
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle the quiet killer of growth: comfort. As we hit the halfway point of the year, many law firm owners start to coast — but that’s exactly when progress stalls. If your firm feels like it’s plateauing, your goals are slipping, or your team’s feedback just isn’t landing, this conversation will help you reset, refocus, and move forward with intention.
21 min
4
382. What It Takes to Build a $100M Legal Business
In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and Chris Dreyer of the Personal Injury Mastermind Podcast. Together, they unpack what it truly takes to grow a legal business through chaos, complexity, and scale to reach nine figures. Michael shares the mindset, systems, and personal discipline that allowed him to help over 1,000 law firms grow by $1M each, and now he’s setting his sights on creating a $100B impact across the legal industry.
48 min
5
381. AMMA — The Hardest Mindset Shift for Law F...
In this episode of The Game Changing Attorney Podcast, Michael Mogill explores why the survival mentality that helps firm owners get off the ground often becomes a liability as they grow. From micromanaging teams to avoiding calculated risks, this episode reveals what it really takes to move from operator to strategic leader.
24 min
6
380. The Real Reason Clients Choose One Lawyer ...
In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and the hosts of the LAWsome Podcast. From humble beginnings with just $500 to his name to leading a fast growing legal marketing company, Michael unpacks what it takes to thrive as a law firm owner, especially when the odds are stacked against you. Whether you’re building your brand, navigating fear, or facing down massive competitors, this conversation is packed with honest insights you won’t want to miss.
26 min
7
379. AMMA — If You’re Still Chasing Leads, You’...
In this episode of The Game Changing Attorney Podcast, Michael Mogill explains why firms that focus on visibility without strategy end up attracting the wrong clients. From wasting marketing dollars to obsessing over ROI at the expense of long-term brand equity, this episode unpacks the difference between chasing leads and becoming the obvious choice.
26 min
8
378. Your Law Firm's Ads Suck: Here's Why (and ...
In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with social media advertising powerhouse Billy Gene Shaw to unpack what it really takes to win in a digital-first world. From growing up with nothing to reaching millions daily, Billy shares the mindset, skillset, and speed it takes to stay relevant, dominate attention, and build a brand that can’t be ignored.
48 min
9
377. AMMA — Market Chaos: How to Not Just Survi...
In this episode of The Game Changing Attorney Podcast, Michael Mogill confronts the fear, uncertainty, and opportunity facing firm owners in a rapidly shifting legal landscape. From private equity to AI disruption to non-lawyer ownership, this conversation goes beyond survival mode — and into the mindset, systems, and leadership required to thrive when the rules change.
16 min
10
376. Best of AMMA — Brand-Building Secrets Your...
In this special mashup edition of The Game Changing Attorney Podcast, we’re diving deep into the most common questions law firm owners ask when it comes to building visibility, authority, and a brand that actually brings in high-value cases. You’ll hear real, unfiltered answers from Michael Mogill as he breaks down what separates the firms that scale from the ones that stay stuck. From establishing a niche to amplifying your impact, this episode is a crash course in how to get known — and stay known.
24 min
11
375. AMMA — Stop Being The Bottleneck: Lead You...
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the belief that being essential to your business is a badge of honor. Instead, they reveal why the most effective law firm leaders are the ones who build systems, empower teams, and make themselves operationally unnecessary.
22 min
12
374. You're Not Too Late: Joe Fried on Finding ...
In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with nationally renowned trucking attorney Joe Fried, who shares how he transformed tragedy into purpose, built a hyper-specialized practice from scratch, and turned fear into fuel. From walking away from a thriving law practice overnight to redefining how truck accident cases are tried and taught, Joe opens up about what it means to truly bet on yourself — and why success without service is never enough.
44 min
13
373. AMMA — Your Firm's Biggest Threat: Too Man...
In this episode of The Game Changing Attorney Podcast, Michael Mogill shares personal stories and answers listener questions about tough decisions, team feedback, and betting big on your vision. From a solo weekend with his kids to making high-stakes calls at work, Michael pulls back the curtain on how he thinks through pressure, risk, and long-term impact.
24 min
14
372. The Surprising ROI of Doing the Right Thin...
In this episode of The Game Changing Attorney Podcast, host Michael Mogill sits down with Eric Chaffin and Roopal Luhana of Chaffin Luhana to explore how they built one of the most respected firms in the country by leading with integrity, empathy, and purpose. Guided by the principle of “doing good by doing right,” they share how a deep commitment to clients and core values has fueled meaningful growth, sparked innovation, and shaped a standout culture in the legal industry.
29 min
15
371. What Every Leader Can Learn From Netflix’s...
In this episode of The Game Changing Attorney Podcast, HR consultant, speaker, author, and former Netflix Chief Talent Officer Patty McCord joins Michael Mogill to challenge conventional HR thinking and offer a candid take on what truly drives culture, leadership, and high performance. With decades of experience shaping iconic teams in Silicon Valley, Patty unpacks how honesty, accountability, and experimentation can redefine what it means to build a workplace people are proud to be from, not just at.
35 min
16
370. Why Playing It Safe Is Killing Your Growth...
In this episode of The Game Changing Attorney Podcast, author, founder of Entrepreneurs’ Organization (EO), and Founder & CEO of Scaling Up, Verne Harnish shares timeless insights on scaling a business, developing high-performing teams, and why most leaders fall short when they lose their edge. From navigating uncertainty to rediscovering founder-mode, Verne challenges the safe, conventional wisdom that holds organizations back — and offers a blueprint for playing bigger, leading smarter, and building companies that endure.
39 min
17
369. Your Ego Is Making You Miserable with Cy W...
In this episode of The Game Changing Attorney Podcast, workplace drama expert, leadership consultant, and best-selling author Cy Wakeman unpacks the inner chaos that holds high performers back. Through personal stories and hard-won lessons, she reveals how the ego fuels self-imposed suffering, how gratitude can evolve your perspective, and why true leadership begins with self-reflection. Alongside Jessica Mogill, Cy shares the practices and mindset shifts that can help you stop resisting reality and start showing up with clarity, calm, and compassion.
59 min
18
368. Why Your SEO Sucks and What to Do About It...
In this episode of The Game Changing Attorney Podcast, serial entrepreneur, best-selling author, and the Founder of Rankings.io Chris Dreyer returns to break down what law firms are getting wrong about SEO, how AI is changing the digital playing field, and why consistency, community, and competition are more essential than ever. From dominating local markets to navigating Google’s evolving algorithms, Chris shares the no-BS truths that separate real results from wasted spend.
50 min
19
367. AMMA — Market Domination Starts With the O...
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the myth that more is better — more practice areas, more clients, more complexity. Instead, they reveal why clarity, consistency, and restraint are the real drivers of sustainable growth.
16 min
20
366. How to Transform Your Business with Milita...
In this episode of The Game Changing Attorney Podcast, decorated U.S. Army veteran and CEO of Berry Law, John Berry returns to share the tough lessons, tactical systems, and mindset shifts that have shaped his evolution as a leader. From military missions to managing a fast-growing law firm, John opens up about what it really takes to earn trust, retain A-players, and lead with conviction — even when the pressure is on.
50 min
21
365. AMMA — Entitlement Is Killing Your Busines...
In this episode of The Game Changing Attorney Podcast, Michael Mogill breaks down the unseen habits, small slips, and silent wins that separate those who sustain excellence from those who quietly fall behind. From holding the line on standards to making your effort visible, this episode is a tactical reminder that the little things are never little — and that complacency has a price.
20 min
22
364. How to Train Your Brain for Unbelievable S...
As we conclude celebrating five years of The Game Changing Attorney Podcast, this Elite Athletes edition showcases the world-class performers who have redefined limits — mentally, physically, and professionally. These are the voices of champions who’ve trained in darkness, fought through failure, and built the mindset required to dominate on the world stage.
60 min
23
363. AMMA — How to Master Decision-Making Like ...
In this episode of The Game Changing Attorney Podcast, Michael Mogill tackles questions from law firm owners about decision-making, long-term planning, and how to maintain consistent performance when things get chaotic. You’ll learn how to shift your mindset from reacting to leading, and how to engineer habits and environments that make success inevitable.
27 min
24
362. The Secret Weapons for Outpacing Your Comp...
As we celebrate five years of The Game Changing Attorney Podcast, this Business Titans edition honors the visionary leaders who’ve built powerhouse brands, navigated high-stakes decisions, and proven that excellence, adaptability, and bold thinking aren’t just values — they’re strategies.
53 min
25
361. The Hidden Blueprint for Creating a Thrivi...
In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Josh Nelson, founder of Nelson Elder Care Law and recipient of the 2024 SELECT Firm of the Year award. From his early days grinding to his first million, to leading a 40+ person team and managing growth through intentional hiring and leadership, Josh’s journey offers a blueprint for building a firm that grows beyond the founder.
42 min