eCom Karma: eCommerce Growth & Marke...

eCom Karma is an eCommerce Growth & Marketing Podcast. We'll help you grow profitably by understanding and improving each step of your customer journey—whether you sell products, services, or both.

Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up

Even if you’re already growing, there are often overlooked moments—tiny friction points and missed opportunities—that quietly hold back conversions and profit.

In each episode, you’ll get practical, actionable advice you can actually use to create real, sustainable, profitable growth that improves your bottom line and scales your online store.

Whether you’re an established brand or preparing to launch, you’ll walk away with at least one new idea to test.

To learn more, check out our DIY guides at ecomkarma.com or book a Karma Call.

Business
Marketing
Entrepreneurship
1
Customer Journey Explained in Under 2 Minutes
1 min
2
Step 2: Brand Research in the Age of AI
Kevin Williams, a PMP-certified Project Manager, describes his own "Turntable Rabbit Hole" journey and how the Brand Research step wins the sale, especially in the age of AI.
24 min
3
Step 1: Discovery - Awareness Before the Search
Every brand has Discovery...and it rarely starts with search. Using ⁠Sunday⁠ as a real-life experience, you’ll learn how to create a Discovery sequence that turns “not now ” into “I’m ready, and choosing you."
14 min
4
eCom Karma - Growth & Customer Journey Overview
eCom Karma is an eCommerce Growth & Marketing Podcast. Spending on ads and not seeing results? We'll help you grow profitably by improving your customer journey⁠⁠.
15 min