Imagine you're walking through the candy aisle...you see the Snickers bars, Twix, Reese's, and Hershey's, and then you see a chocolate bar covered in clear plastic wrap with a handwritten label that says, "Really Good Candy." Do you trust it? Should you trust it? Why wouldn't you trust it? Now, let's talk about YOUR product's wrapper.

CLIMBers, do you have what it takes to pitch your own songs and get them cut? Are you ready to hire a song plugger? Well, we're gonna dive into all that and more on today's episode!

Johnny & Brent welcome pro songwriter, Scott Sean White (Cody Johnson's "God Bless The Boy") to STC! Together, they craft 5-6 different conceptual approaches to writing the song title, "Mercy's Flood," sent in by CLIMBer, Charlie Hammell. If you want to know how pro songwriters think, these episodes are for you!

All right CLIMBers! On today's episode, we have a very special guest! We are going to bring, once again, yet another mentor out there that is orbiting or on the same planet I am. He is for the indie artist showing you different systems, different ways, and different methodologies to get your music in front of new eyeballs, grow your brand, grow your money, and be able to make not just a living, but a GOOD living doing what you were born to do!

CLIMBers, what could a songwriter manager do for you? What exactly is there to manage for a songwriter anyway? Well, our guest today discusses this very topic!

Johnny & Brent welcome incredible songwriter and artist, Eric Erdman, to the show. Together, they flesh out a ton of conceptual ideas to writing a song titled, "Plastic Ponies".

CLIMBers! How much could your career improve if you had sage advice from 33 of the industry's top music managers? We're talking about the top artist managers! That's what we're going to cover today. So hang out. We got some great stuff coming up.

CLIMBers, if you miss 90's country, and you wish it would make a comeback... you may be getting your wish! How is 90's country affecting today's country music, and what does it mean for you? Listen up to find out!

Brent & Johnny welcome hit songwriter and producer, Skip Black to the pod for a Song Title Challenge on the title, "Better Cheater".

CLIMBers! In my last episode, we discussed non-negotiable success which means you are willing to fail until you find your path to success as an artist or songwriter. Now, we're going to deep dive into the psychological effects of failure here are 10 surprising facts about failure...Welcome To The CLIIIIIIIIIIIIMMMMMBBBB!!!

How do legendary country songwriters take ideas and turn them into hit stories? We'll let them tell you in their own words today on the CLIMB. If you want to level up your lyrics this one is for you!

Brent & Johnny welcome CURRENT #1 hit songwriter ("7500 OBO" Tim McGraw) and long-time friend of the show, Jenn Schott to Song Title Challenge where they braindump on 5-6 different angles for writing the song title "Still In The Game".

Johnny & Brent welcome a long-time friend of The CLIMB Show, Lindsey Kirkendall, to talk about her FREE 6-Figure Artist Masterclass...you don't wanna miss this one!

CLIMBers, highly effective songwriters start with highly effective habits. And that’s what Brent & Johnny reveal today: 7 habits that will supercharge your songwriting career (applied from "7 Habits Of Highly Effective People," a best-selling book from Stephen Covey).

Brent & Johnny welcome hit songwriter, Nathan Woodard, to the show! They create 5-6 different conceptual angles on the song title, "Afternoon High, Overnight Low"

Is your success (however you define success) non-negotiable? Johnny & Brent dive deep into this idea in this episode.

Brent has been challenged to a songwriting duel! Who will win?

Brent & Johnny go solo on this challenge, working through a bunch of different angles to write the title, "Miss You For Awhile".

Johnny & Brent go deeper on the difference between exposure and repetition and the weight that an artist should give each one.

Brent & Johnny discuss ancient principles and wisdom to guide your songwriting success!

O...M...G...There are SO MANY VALUE BOMBS in this episode!!! Brent and Johnny welcome hit songwriter, Scott Sean White to the show ("God Bless The Boy").

Brent & Johnny discuss how important appropriate amounts of sleep are to being a good songwriter

Johnny and Brent discuss how, miraculously, Johnny is batting 1000 on all his music industry predictions for the last 6 years! Johnny offers up some new predictions. You're not going to want to miss this one.

Brent & Johnny welcome Songwriting Hall Of Famer (7 #1's!), Kent Blazy ("If Tomorrow Never Comes", "Ain't Goin' Down Till The Sun Comes Up", "Gettin' You Home (The Black Dress Song)" to the show!

Johnny and Brent welcome hit songwriter, Trick Savage, who wrote the hit "Bible and a .44" with Ashley McBryde. This is another interview from the Nashville Nights International Songwriting Festival 2021.