If you read this song title, on the surface it seems a little shallow and one-dimensional, but you’ll be amazed at how deep Brent and Johnny go creating multiple different conceptual ideas for writing the lyrics to “Alcohol Involved”. How would you write this one? If you have an idea that Brent & Johnny didn’t […]
27 min
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184: The Truth About Fake Streams & Fans
Should you buy streams and fans? Is that organic or will it hurt you? What’s the deal with and what’s the difference between honest paid promotion and fake streams & fans. In this episode of the C.L.I.M.B, Johnny and Brent discuss FAKE streams, followers and fans and how it affects your success. If you’d like […]
40 min
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002 Pick Johnny’s Brain: What kind of starter p...
I’ve been playing for about 30 years, in various bands but just for fun or one-off gigs mostly. I now want to do more serious and directed performing of covers and originals. What’s a good “Starter Pack” press kit marketing package to get into venues, gigs, etc.?Website, CDs, Social media, call or email venues and […]
15 min
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183: Songwriting Advice From Music Publisher Jo...
What could you learn from getting in depth feedback from hit publisher Joe Dan Cornett on not one, but TEN different songs? You need to spend 33% of your in proximity to the people who are farther up the food chain than you to succeed. Here’s a great way to learn from a pro. Get […]
43 min
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046 SONG TITLE CHALLENGE: “Margarita Reasons”
If you’re a songwriter, how would you write this title? What angles could you use to approach it? In a pro songwriting room, songwriters like to start the session brainstorming the hook to make sure they’ve chosen the best approach. Listen in as Brent and Johnny bounce around ideas for “Margarita Reasons.” What direction will […]
19 min
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182: Is The New Music Biz Really New?
We all hear talk around town about the “new” music business…Johnny and Brent are always talking about how the artist is getting more and more power and therefore need a record label less and less. But is it really new? Or are we just putting a brand new tag on those same old worn in […]
45 min
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001 Pick Johnny’s Brain
this is the first episode of “Pick Johnny’s Brain.” We’ve asked CLIMBers to submit music marketing questions and Johnny will be answering them on the podcast! If you have a music marketing question, please comment below! We’d love to answer it for you! Email your questions to info@daredevilproduction.com and put Pick Johnny’s Brain in the subject […]
16 min
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181: Advice From A Song-Of-The-Year Songwriter
“You don’t necessarily need to write with the artist, it certainly helps. But, I’m a firm believer that the BEST SONG WINS”, is just a small bit of advice from song-of-the-year songwriter Jimmy Yeary. What else can YOU learn from this multi-hit songwriter? In this episode, Brent and Johnny recap Frettie interview with song of […]
39 min
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045 SONG TITLE CHALLENGE: “What People Think”
Are you certain that you have settled on the very best concept to write your song title? The Song Title Challenge miniseries mimics what happens during the first 15 minutes of a pro songwriting session by creating 4-5 different concepts for writing lyrics. In this episode, Brent and Johnny craft concepts for the song title […]
18 min
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180: How Great Bands Can Stop Playing To Empty...
How do great independent artists and bands FILL A ROOM? How do indie artists get MORE new people turned on to their music? We know the steps that it takes to help you get there. Are you ready to discover our secrets? In this episode, Johnny and Brent discuss case studies of how independent artists […]
54 min
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006 SOCIAL MEDIA CHALLENGE: Michael R. J. Roth
Do you know your target audience and your brand? That’s the secret to hyper growth on your social media platforms. If not, how do you find YOUR audience, create a long lasting relationship with them and what can you learn from Johnny’s Social Media Challenge with Michael R. J. Roth? 2019 NSAI lyric winner Michael […]
27 min
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179: The Truth About Song Pluggers
Have you ever thought about hiring an independent song plugger to pitch your songs but decided not to because you don’t know how it works? Were you afraid you might find a shark of some kind that would take your money and not pitch your songs? In this episode, Brent and Johnny discuss the truth […]
38 min
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044 SONG TITLE CHALLENGE: “Cold Shoulder To Cry...
Have you ever wondered what the first 15 minutes of a pro songwriting session are like? In this super-fun, creative miniseries, CLIMBers send in their song titles to info@daredevilproduction.com (please put SONG TITLE CHALLENGE in the subject line). Johnny springs the title to Brent live on the podcast. Then, for about 15 minutes they brainstorm on […]
19 min
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178: Will You Let Facebook KILL Your Career?
How can Facebook kill your career when we’re always touting it as thee most important tool you can use to get your art in front of new eyeballs? In this episode, you’ll find out the in’s and out’s and become a student of the game to avoid losing everything! You’ll discover how and why Facebook […]
52 min
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005 SOCIAL MEDIA CHALLENGE: Erin McAndrew
Maybe you love driving highways, back roads, and interstates but you can’t drive all three at the same time. Tune into this miniseries episode where Johnny helps indie country artist, singer/songwriter, wellness coach, and wine enthusiast YouTube personality Erin McAndrew clarify her many brands setting her up to expand her fan base by more effectively […]
38 min
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177: Day Job Prison or Creative Patron?
Are you an artist and/or songwriter with a day job you just can’t stand? Do you constantly daydream about how much better your career would be if you could focus 100% on your craft as opposed to that stinking job? Are you thinking prison or paycheck…or both? In this episode, Brent and Johnny break down […]
47 min
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043 SONG TITLE CHALLENGE: “Kiss Me Off”
If you’re a songwriter, how would YOU write this one? What is a genuine music row writing session like? It starts with the writers making sure they have the right concept to the title before they begin writing lyrics. Brent and Johnny run a fast brainstorming session in the song title challenge miniseries. They create […]
16 min
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176: Here’s Why You’re Going To Make More Money!
Artists and songwriters, the content in this episode will bring HOPE to your career. The game is changing and slowly but surely, the power is going to the artists and the songwriters because, ultimately, they create the traffic. We promise you’ll be encouraged and excited after you listen to our breakdown of the new Goldman […]
51 min
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004 SOCIAL MEDIA CHALLENGE: Rick Monroe
Rick Monroe is an indie artist that grossed over $400,000 touring last year. He’s has many sponsorships, not the least of which is Monster Energy Drinks. He also handles all the marketing and touring logistics himself. He’s a self-proclaimed “Army of One”. You’ll learn a ton about how to optimize your social media efforts getting […]
31 min
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175: You’ll Never Have Songwriting Success with...
If you’re a songwriter, this is a MUST listen! Brent and Johnny break down 5 key points on songwriting that will stack the deck in your favor and give you the best chance to get cuts. Download Brent’s free ebook, Think Like A Pro Songwriter. Just go to giftfrombrent.com and tell him where to send it.
43 min
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042 SONG TITLE CHALLENGE: “Different Than I Rem...
What is like during the first 15 minutes of a pro write on Music Row? ANSWER: Just like this episode. Brent & Johnny execute a quick 15-minute creative exercise to develop 4-5 different lyric concepts for the song title “Different Than I Remember”. If you’re a songwriter, you’ll absolutely LOVE this miniseries. As always, all […]
22 min
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174: About Your Beliefs…
Did you know that you get most of the beliefs that dictate your day-to-day behavior from the ages of 1-7 years old? Your beliefs on self-worth, money, religion, trust, love, sex, success, value, etc. heavily influence every decision you make in your life as a person, a friend, an employee, a parent, a partner, a […]
43 min
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003 SOCIAL MEDIA CHALLENGE: Hot Sauce Universe
Drop in on a live on-the-spot social media critique of a real indie artist. On these episodes Johnny offers up advice on what he would do to the social media accounts if the artist was his client. Bottom line: Tons of VALUE BOMBS in these shows!! This week’s artist is Hot Sauce Universe. Here are […]
27 min
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173: Country Chart Breakdown
How aware are you of what’s going on RIGHT NOW on Billboard’s Country charts? What’s the ratio of male to female artists in the top 15? What are the top 15 songs about? How are they written exactly, i.e. first person? Letter to the world? Present tense? Past tense? Brent and Johnny dissect all the […]
56 min
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041 SONG TITLE CHALLENGE: “God and My Mom”
Songwriters, how would YOU write this one? Even Brent has been going back through 20 years of hooks in his hook book and breathing new life into some old song titles using the Song Title Challenge method! We want to challenge you to do the same. In this episode, Brent and Johnny surprise themselves with […]