Can a viral video on Tik Tok ruin your artist career? What does it mean when Scott Borchetta says that every viral artist that has been signed has been a bust? Johnny and Brent unpack the latest developments on viral Tik Tok & YouTube artists and how they're performing in a major label environment.

Eating one hamburger won't make you fat. Eating one salad won't make you skinny. Brent & Johnny break down a healthy songwriter's diet that will move your career forward.

Brent & Johnny welcome music industry legend, Shelby Kennedy to Song Title Challenge where they brainstorm multiple conceptual angles for writing the song title, "Sawdust & Stone"

Johnny & Brent unpack a Billboard Magazine article about the major label's approach to radio promo as well as discuss a SURPRISING headline from Country Radio Seminar.

Johnny and Brent welcome country duo, Carvin Walls to the show. They brainstorm on different video content Ideas to promote Carvin Walls' forthcoming release, "It's Workin'".

Brent & Johnny welcome three amazing CLIMBers, Bill O'Hanlon, Lucy LeBlanc, and Paul DeMarco to the show to unpack exactly how they wrote over 1,000 songs last year!

Brent & Johnny welcome Curb Records recording artist, Mo Pitney to this Song Title Challenge episode. They work out a bunch of killer conceptual approaches for writing the song title "Playground Profit".

Did you ever think about how it all really worked? How did an artist get a record deal and then all of a sudden the artist is selling records and concert tickets. How did it happen? Johnny & Brent discuss market penetration, the REAL reason radio worked and chart position was $$$

CLIMBers, the world is a crazy place, and if you turn on the news or social media, you'll run across a ton of stuff that will get your blood boiling or your tears falling. But is it worth it to write current event songs? Brent & Johnny discuss that today on The C.L.I.M.B. So listen up- we want you to win!

Brent & Johnny welcome hit songwriter, Bill Whyte to the show and are challenged to create 5-6 different concepts to write the song title, "People Come Cheap".

Johnny & Brent break down the phenomenon of additive cognitive bias and ask the question, is it helping or hindering your artist career and songwriting craftsmanship?

Johnny & Brent welcome Rick Monroe to the show to cook up a bunch of video content ideas for his upcoming release, "The World's Gone Crazy", produced by Malcolm Springer (Matchbox 20, Collective Soul).

Brent & Johnny discuss a number of different ways you can improve the rooms you're writing in by increasing your value as a co-writer.

Brent & Johnny team up with country music legend Ronnie McDowell to cook up 5-6 different conceptual ideas to writing the song title, "Forever For Now".

Johnny & Brent unpack the Ted Gioia essay entitled Is Old Music Killing New Music?. 70% of music that is consumed in the US is old music vs. new music. What does that mean to you?

Brent & Johnny welcome Canadian country artist, Don Amero, to the show and brainstorm on different video content ideas for Don's new single, "Let You".

Sometimes the super clever song might be the wrong idea. Brent & Johnny discuss the art of writing songs for artists who'll sing them on stage.

Brent and Johnny explode into 2022 with their Song Title Challenge special guest, former Motley Crue, and Dead Daisies frontman, John Corabi!

Join us for this Classic CLIMB episode (originally Ep 116) The Unbelievable Power Of Social Proof.

Brent and Johnny interview country music legend, Ronnie McDowell!

In this classic episode, Brent & Johnny do a Song Title Challenge called "The Request" that ended up being written and demoed by some CLIMBers!

Johnny & Brent discuss a European bank article that predicts Spotify will get majorly disrupted and their stock will drop by 33% in 2022. What will happen to streaming and what does this disruption mean for indie artists?

Johnny and Brent welcome Canadian recording artist, Brooklyn Blackmore to the show to craft a bunch of different video content ideas to promote her new single, "Missin' The Moon". There are a couple of hair-raising moments in this one!

Brent and Johnny reveal how to stand out and shine as a songwriter by sharing a secret superpower you can bring to an artist co-write.

Brent and Johnny welcome hit songwriter, Brett Sheroky, to the show to cook up 5-6 different conceptual angles to write the song title "Love Makes A Fool".