The C.L.I.M.B. with Johnny Dwinell an...

Helping Singers, Songwriters, and Indie Artists Create Leverage In the Music Business.

Music
Music Commentary
Business
301
Song Title Challenge #112: Sawdust & Stone with...
Brent & Johnny welcome music industry legend, Shelby Kennedy to Song Title Challenge where they brainstorm multiple conceptual angles for writing the song title, "Sawdust & Stone"
24 min
302
Ep 316: The Diminishing Role Of Radio
Johnny & Brent unpack a Billboard Magazine article about the major label's approach to radio promo as well as discuss a SURPRISING headline from Country Radio Seminar.
46 min
303
Video Content Challenge #15: "It's Workin'" w/ ...
Johnny and Brent welcome country duo, Carvin Walls to the show. They brainstorm on different video content Ideas to promote Carvin Walls' forthcoming release, "It's Workin'".
53 min
304
How To Work Like A Staff Songwriter Without A P...
Brent & Johnny welcome three amazing CLIMBers, Bill O'Hanlon, Lucy LeBlanc, and Paul DeMarco to the show to unpack exactly how they wrote over 1,000 songs last year!
57 min
305
Song Title Challenge #111: Playground Profit w/...
Brent & Johnny welcome Curb Records recording artist, Mo Pitney to this Song Title Challenge episode. They work out a bunch of killer conceptual approaches for writing the song title "Playground Profit".
30 min
306
Ep 314: Market Penetration
Did you ever think about how it all really worked? How did an artist get a record deal and then all of a sudden the artist is selling records and concert tickets. How did it happen? Johnny & Brent discuss market penetration, the REAL reason radio worked and chart position was $$$
51 min
307
Ep 313: Is It Worth It To Write Current Event S...
CLIMBers, the world is a crazy place, and if you turn on the news or social media, you'll run across a ton of stuff that will get your blood boiling or your tears falling. But is it worth it to write current event songs? Brent & Johnny discuss that today on The C.L.I.M.B. So listen up- we want you to win!
57 min
308
Song Title Challenge #110: People Come Cheap w/...
Brent & Johnny welcome hit songwriter, Bill Whyte to the show and are challenged to create 5-6 different concepts to write the song title, "People Come Cheap".
34 min
309
Ep 312: Can You Add To Your Success By Subtract...
Johnny & Brent break down the phenomenon of additive cognitive bias and ask the question, is it helping or hindering your artist career and songwriting craftsmanship?
52 min
310
Video Content Challenge #14: The World's Gone C...
Johnny & Brent welcome Rick Monroe to the show to cook up a bunch of video content ideas for his upcoming release, "The World's Gone Crazy", produced by Malcolm Springer (Matchbox 20, Collective Soul).
48 min
311
Ep 311: Increasing Your Value As A Cowriter
Brent & Johnny discuss a number of different ways you can improve the rooms you're writing in by increasing your value as a co-writer.
58 min
312
Song Title Challenge #109: "Forever For Now" w/...
Brent & Johnny team up with country music legend Ronnie McDowell to cook up 5-6 different conceptual ideas to writing the song title, "Forever For Now".
28 min
313
Ep 310: Is Old Music Killing New Music?
Johnny & Brent unpack the Ted Gioia essay entitled Is Old Music Killing New Music?. 70% of music that is consumed in the US is old music vs. new music. What does that mean to you?
58 min
314
Video Content Challenge #13: "Let You" Don Amer...
Brent & Johnny welcome Canadian country artist, Don Amero, to the show and brainstorm on different video content ideas for Don's new single, "Let You".
54 min
315
Ep 309: Put Your Song On The Stage
Sometimes the super clever song might be the wrong idea. Brent & Johnny discuss the art of writing songs for artists who'll sing them on stage.
48 min
316
Song Title Challenge #108: "Better To Have It ...
Brent and Johnny explode into 2022 with their Song Title Challenge special guest, former Motley Crue, and Dead Daisies frontman, John Corabi!
27 min
317
Ep 308: The Unbelievable Power Of Social Proof
Join us for this Classic CLIMB episode (originally Ep 116) The Unbelievable Power Of Social Proof.
35 min
318
Ep 307: Interview With Country Music Legend Ron...
Brent and Johnny interview country music legend, Ronnie McDowell!
70 min
319
CLASSIC CLIMB - "The Request"
In this classic episode, Brent & Johnny do a Song Title Challenge called "The Request" that ended up being written and demoed by some CLIMBers!
17 min
320
Ep 306: Uh Oh! Spotify Is Disrupted By...
Johnny & Brent discuss a European bank article that predicts Spotify will get majorly disrupted and their stock will drop by 33% in 2022. What will happen to streaming and what does this disruption mean for indie artists?
59 min
321
Video Content Challenge #12: "Missin' The Moon"...
Johnny and Brent welcome Canadian recording artist, Brooklyn Blackmore to the show to craft a bunch of different video content ideas to promote her new single, "Missin' The Moon". There are a couple of hair-raising moments in this one!
44 min
322
Ep 305: The Secret Superpower You Can Bring To ...
Brent and Johnny reveal how to stand out and shine as a songwriter by sharing a secret superpower you can bring to an artist co-write.
47 min
323
Song Title Challenge 107: "Love Makes A Fool" w...
Brent and Johnny welcome hit songwriter, Brett Sheroky, to the show to cook up 5-6 different conceptual angles to write the song title "Love Makes A Fool".
33 min
324
Ep 304: We Are The Hopeful. We Are The Future. ...
You are the movement! Soon, the combined revenue from the middle class of indie artists will surpass the revenue generated by all the signed artists. Johnny and Brent dig into the psychology of mass movements and the predictable behavior of titans in the midst of a paradigm shift. Johnny and Brent want you to see what they see...you have more power than you can possibly imagine!
60 min
325
Video Content Challenge #11: "God Of Gideon" - ...
Johnny & Brent welcome special guest, Mark Forester, from the family gospel group, The Foresters, onto the show to brainstorm a bunch of different digital video content promo ideas for their latest release, "God Of Gideon" which was co-written by Brent!
50 min