Johnny & Brent unpack the Ted Gioia essay entitled Is Old Music Killing New Music?. 70% of music that is consumed in the US is old music vs. new music. What does that mean to you?
58 min
277
Video Content Challenge #13: "Let You" Don Amer...
Brent & Johnny welcome Canadian country artist, Don Amero, to the show and brainstorm on different video content ideas for Don's new single, "Let You".
54 min
278
Ep 309: Put Your Song On The Stage
Sometimes the super clever song might be the wrong idea. Brent & Johnny discuss the art of writing songs for artists who'll sing them on stage.
48 min
279
Song Title Challenge #108: "Better To Have It ...
Brent and Johnny explode into 2022 with their Song Title Challenge special guest, former Motley Crue, and Dead Daisies frontman, John Corabi!
27 min
280
Ep 308: The Unbelievable Power Of Social Proof
Join us for this Classic CLIMB episode (originally Ep 116) The Unbelievable Power Of Social Proof.
35 min
281
Ep 307: Interview With Country Music Legend Ron...
Brent and Johnny interview country music legend, Ronnie McDowell!
70 min
282
CLASSIC CLIMB - "The Request"
In this classic episode, Brent & Johnny do a Song Title Challenge called "The Request" that ended up being written and demoed by some CLIMBers!
17 min
283
Ep 306: Uh Oh! Spotify Is Disrupted By...
Johnny & Brent discuss a European bank article that predicts Spotify will get majorly disrupted and their stock will drop by 33% in 2022. What will happen to streaming and what does this disruption mean for indie artists?
59 min
284
Video Content Challenge #12: "Missin' The Moon"...
Johnny and Brent welcome Canadian recording artist, Brooklyn Blackmore to the show to craft a bunch of different video content ideas to promote her new single, "Missin' The Moon". There are a couple of hair-raising moments in this one!
44 min
285
Ep 305: The Secret Superpower You Can Bring To ...
Brent and Johnny reveal how to stand out and shine as a songwriter by sharing a secret superpower you can bring to an artist co-write.
47 min
286
Song Title Challenge 107: "Love Makes A Fool" w...
Brent and Johnny welcome hit songwriter, Brett Sheroky, to the show to cook up 5-6 different conceptual angles to write the song title "Love Makes A Fool".
33 min
287
Ep 304: We Are The Hopeful. We Are The Future. ...
You are the movement! Soon, the combined revenue from the middle class of indie artists will surpass the revenue generated by all the signed artists. Johnny and Brent dig into the psychology of mass movements and the predictable behavior of titans in the midst of a paradigm shift. Johnny and Brent want you to see what they see...you have more power than you can possibly imagine!
60 min
288
Video Content Challenge #11: "God Of Gideon" - ...
Johnny & Brent welcome special guest, Mark Forester, from the family gospel group, The Foresters, onto the show to brainstorm a bunch of different digital video content promo ideas for their latest release, "God Of Gideon" which was co-written by Brent!
50 min
289
Ep 303: Right Song, Right Ears, Right Time
Brent and Johnny share the most sage advice from the last 6 years.
65 min
290
Song Title Challenge 106: "Stuck Between Hell &...
Brent & Johnny team up with country music duo Tigirlily to craft 5-6 different conceptual angles for writing the song title, "Stuck Between Hell & High Water".
24 min
291
Ep 302: Positioning
Wanna learn how to lessen or eliminate all the competition in your artistic lane? Johnny and Brent discuss and give examples of how positioning can make or break an artist's career. The question is, as it stands right now...are you an artist in a "new lane" or are you a "Me Too" or "New and Improved" product?
54 min
292
Video Content Challenge #10: "Vaquera and the C...
The incomparable Leah Turner joins Johnny and Brent to cook up a bunch of different video content ideas for her "Vaquera and the Cowboy" release. Once again, we are astonished at how many different ideas come out in such a short time.
43 min
293
Ep 301: 10 Ways To Get On A Publisher's RADAR
CLIMBers, it is HARD to get a music publisher's time and attention! But today, we share 10 ways to help you get on a publisher's radar. If you want to make it in the music biz, this is a must listen!
55 min
294
Song Title Challenge #105: "12 Apostles Bar" - ...
Grammy-Nominated producer David Brainard joins Johnny and Brent for this episode of Song Title Challenge to explore several different conceptual angles to write the song title, "12 Apostles Bar". I don't think anyone could've predicted where they went on this one! Plus, they dive into a little insight on the making of Brandy Clark's 12-Stories album which was nominated for 2 Grammy Awards, Best Country Album 12-Stories & Best Country Song "Hold My Hand".
36 min
295
Ep 300: 20+ Different Social Media Content Idea...
Get an EASY month's worth of social media posts from this episode when Johnny makes the forboding process of creating content 1,000 times easier with over 20 different templates for content ideas! You'll want to create an outline for this one. Save time and post better content after you absorb the knowledge in this episode.
59 min
296
Video Content Challenge #9: Just A Bar Thing - ...
Johnny & Brent welcome indie artist Carrie Cunningham to the Video Content Challenge to brainstorm ideas for her release entitled "Just A Bar Thing". You won't believe the story behind this song OR where they go down the video content rabbit hole!
49 min
297
Episode #299: Six Simple Ways To Write More Com...
If you want to write hit songs, you need to get really good at writing commercial songs. Today, Brent shares six ways to make that happen.
58 min
298
Song Title Challenge #104: 'I'm Not As Used To ...
How would YOU write this one?
25 min
299
Episode #298: Blueprint Identities: How To Neve...
Today, we're going to reveal how you can avoid complete emotional devastation from everything in your life INCLUDING artist and songwriter rejection.
49 min
300
Video Content Challenge #8: Get Go - Dustin Bird
Johnny and Brent sit down with artist Dustin Bird to discuss ways to digitally promote his latest single, Get Go. How would YOU promote this one?