Learn how a lyricist can sink a good song if they're not paying attention to these specific things...

Guess what? You already possess the gift and skills you need to break your career wide open. In this episode, we talk about how to apply what you know to a basic promotional framework that will move the needle.

Brent & Johnny welcome MEGA hit songwriter, Chris Lindsey to STC where they obsess over the song title, "Break Us Up"

Brent & Johnny unpack some serious wisdom from Steven Pressfield's book, The War Of Art, that will help you look at professionalism through a different lens.

Brent coins the phrase, "Singing Like A Panther" in this episode. That's worth the price of admission alone. Seriously, Johnny and Brent unpack a recent Billboard article interviewing 5 different digital marketing agencies and their frustrations with the record industry's approach to promotion.

Brent and Johnny welcome the voice of The C.L.I.M.B. Show Podcast theme song, Troy Johnson to the show where they flesh out a boatload of different conceptual angles to writing the song title, "Sticky Dimes & Nickels".

You have it. Brent & Johnny have it. ALL artists have it; The Resistance. The question is, how do you fight it? Find out in this episode!

Good News! Johnny & Brent unpack an interview with the founder of Music Business Worldwide where he discusses a recent Spotify report that is SUPER good news for all indie artists and a brand new stat that will blow your mind!

Brent & Johnny welcome hit songwriter, Tyler Reeve ("In Case You Didn't Know"), to Song Title Challenge, and they brainstorm a slew of different conceptual angles to write the song title, "Pictures To Prove It".

Brent doesn't wait to be inspired to write, he writes to be inspired. In this episode, Johnny & Brent share a ton of different tricks, hacks, and tools you can use to stay inspired in your writing.

Brent & Johnny welcome Canadian recording artist, Brett Kissel to STC and craft a bunch of different angles to write the song title, "Automatic Teller Machine".

Can a viral video on Tik Tok ruin your artist career? What does it mean when Scott Borchetta says that every viral artist that has been signed has been a bust? Johnny and Brent unpack the latest developments on viral Tik Tok & YouTube artists and how they're performing in a major label environment.

Eating one hamburger won't make you fat. Eating one salad won't make you skinny. Brent & Johnny break down a healthy songwriter's diet that will move your career forward.

Brent & Johnny welcome music industry legend, Shelby Kennedy to Song Title Challenge where they brainstorm multiple conceptual angles for writing the song title, "Sawdust & Stone"

Johnny & Brent unpack a Billboard Magazine article about the major label's approach to radio promo as well as discuss a SURPRISING headline from Country Radio Seminar.

Johnny and Brent welcome country duo, Carvin Walls to the show. They brainstorm on different video content Ideas to promote Carvin Walls' forthcoming release, "It's Workin'".

Brent & Johnny welcome three amazing CLIMBers, Bill O'Hanlon, Lucy LeBlanc, and Paul DeMarco to the show to unpack exactly how they wrote over 1,000 songs last year!

Brent & Johnny welcome Curb Records recording artist, Mo Pitney to this Song Title Challenge episode. They work out a bunch of killer conceptual approaches for writing the song title "Playground Profit".

Did you ever think about how it all really worked? How did an artist get a record deal and then all of a sudden the artist is selling records and concert tickets. How did it happen? Johnny & Brent discuss market penetration, the REAL reason radio worked and chart position was $$$

CLIMBers, the world is a crazy place, and if you turn on the news or social media, you'll run across a ton of stuff that will get your blood boiling or your tears falling. But is it worth it to write current event songs? Brent & Johnny discuss that today on The C.L.I.M.B. So listen up- we want you to win!

Brent & Johnny welcome hit songwriter, Bill Whyte to the show and are challenged to create 5-6 different concepts to write the song title, "People Come Cheap".

Johnny & Brent break down the phenomenon of additive cognitive bias and ask the question, is it helping or hindering your artist career and songwriting craftsmanship?

Johnny & Brent welcome Rick Monroe to the show to cook up a bunch of video content ideas for his upcoming release, "The World's Gone Crazy", produced by Malcolm Springer (Matchbox 20, Collective Soul).

Brent & Johnny discuss a number of different ways you can improve the rooms you're writing in by increasing your value as a co-writer.

Brent & Johnny team up with country music legend Ronnie McDowell to cook up 5-6 different conceptual ideas to writing the song title, "Forever For Now".