Saudi Arabia has set an ambitious goal to welcome 150 million visitors by 2030, unleashing a flurry of growth and investment in the Kingdom.

In this new series Skift Travel Spotlight: The Future of Tourism in Saudi Arabia, Skift sits down with tourism and travel experts to discuss the vision, progress, innovations and opportunities shaping Saudi’s tourism sector. Tune in for insider views and insights on what's next for Saudi Arabia's dynamic tourism industry.