Anchor High: Pricing Strategy For Con...

Pricing strategy and proposal structure for consultants, fractional executives, agency owners and creative, professional, technical and administrative service providers who want to make more from the work they're already doing - without adding more to their to-do list.

Anchor High is hosted by Shannon Mattern, creator of the Package Matrix™ - an offer framework built on behavioral economics, pricing psychology and a decade of results.

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients - but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects' decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

Entrepreneurship
Business
1
You Don't Need a Portfolio to Charge Premium Pr...
8 min
2
Why "Underpromise and Overdeliver" Is Bad Advice
6 min
3
What Overdelivering Is Really Costing You
5 min
4
Do You Really Need a Pricing Mindset Makeover?
4 min
5
How Price Anchors Can Make or Break Your Proposals
5 min
6
Investment-Minded Clients Are All Around You
3 min
7
At Capacity But Still Not Making Enough? Here’s...
3 min
8
Why More Effort Isn’t Making You More Money
4 min
9
What to Do When a Client Says You're Too Expensive
5 min
10
Proposal Anxiety Is Real - A Pricing Strategist...
5 min
11
From Sticker Shock to Sold: Pricing Confidence ...
4 min
12
The 3 Money Beliefs Every Service Provider Need...
7 min
13
Why "Charge Your Worth" Is Bad Advice
3 min
14
Why You Keep Lowering Your Price Right Before S...
4 min
15
Pricing Strategy for Service Providers: How to ...
5 min
16
Pricing Mindset Makeover
4 min