Personal Injury Mastermind w/ Chris D...

Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.

Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.

Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.

Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)

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Business
Marketing
Entrepreneurship
51
395. Hyper-Specialization, Branding + Partner-L...
How a trucking specialist dominates the Southwest by building a cult brand and having partners answer the phone at 2 a.m.
30 min
52
394. The $1 Trillion Shift: Why AI Visibility i...
How to Rank Law Firms in AI Overviews & ChatGPT
27 min
53
393. Exposing Hidden Case Value w/ Meredith Moo...
How experienced firms uncover value others miss
19 min
54
392. Best PIMoments Replay: Mass Torts Without ...
Episode replay: Why Gregg Goldfarb’s Outsourced Model Lets PI Firms Compete With Giants
12 min
55
391. Grow Intake & Unlock Revenue with AI Agent...
How to Turn "Dead" Leads into Signed Cases
23 min
56
390. After the Phone Rings: Managing Leads at V...
Routing, training, and decision-making in high-volume PI growth
29 min
57
389. Win During Market Shifts: MVAs, Expansion ...
How PI firms are planning for different accidents and better-funded competitors
23 min
58
388. 600 Cases a Month Without More Ads: The Sy...
Why operations, data, and leadership—not more marketing—unlock real scale
23 min
59
387. Best PIMoments Replay: Auto Product Liabil...
Episode replay: How spotting hidden product defects can transform your catastrophic injury practice
9 min
60
386. Clients Come Second: How to Build a High-P...
How to pick the right audience and how great firms actually scale
27 min
61
385. Double Your Signed Cases: How to Modernize...
31 min
62
384. The Real Reason PI Firms Lose Control as T...
Why systems, not ads or effort, decide who scales with control
37 min
63
383. Double Revenue 3 Years in a Row (It’s Fewe...
Inside a South Carolina PI firm that scaled by focusing on the right cases.
22 min
64
382. Performance Marketing in 2026 (Webinar Re...
40 min
65
381. Lessons From Marketing at Scale with James...
What Massive PI Ad Spend Teaches Firms of Every Size.
21 min
66
380. Bonus: SEO and AI Search Non-Negotiables w...
Chris Dreyer explains how search visibility really works as AI changes discovery, rankings, and platforms for law firms.
28 min
67
379. Built to Compete: Morris Bart on Endurance...
Morris Bart explains how endurance in PI helps firms stay visible in saturated markets, improve intake results, and plan ahead.
42 min
68
378. Best PIMoments Replay: Client First Strate...
Episode replay: From intake systems to client strategy, discover the strategies Monty used to grow his personal injury practice.
9 min
69
377. Best PIMoments Replay: PI Marketing + Tale...
Episode replay: How to expand into PI, win trust, and scale with top talent.
12 min
70
376. Best PIMoments Replay: 3 Pillars of Trucki...
Episode replay: How David Craig uses proof of expertise, performance, and leadership to dominate trucking—and how you can apply the same 3 pillars to any PI niche.
10 min
71
375. Best PIMoments Replay: Reach 10K PI Client...
Episode replay: How Josh Schmerling Turned a Bottleneck into an AI Breakthrough—and Built a Blueprint for Growth
16 min
72
374. Case Cost Crisis: How to Survive the PE Sq...
Inside the hard economics of auto PI — and the systems, culture, and intake discipline needed to stay profitable.
31 min
73
373. Understand the Legal Tech Boom: A VC’s Gui...
Zach Posner reveals the legal tech bets reshaping PI firms—and how to build a future-proof, profitable Law Firm 2.0.
30 min
74
372. Profit Focused: Bootstrapped, Battle-Teste...
Inside the KPIs, mindset, and resilience that took him from a blow-up mattress to leading one of Texas’ most active trial teams.
31 min
75
371. AI Feedback Loop: New Rules for LLM Visib...
Learn how legal directories, reviews, and case results train AI tools to recommend your law firm first in this Rankings.io webinar replay.
34 min