Personal Injury Mastermind w/ Chris D...
Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.
Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.
Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.
Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)
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110. Megan Hargroder, Conversations Digital — ...
I caught up with Megan to find out how humanizing a law firm through empathetic communication, authority building, and a little vulnerability can connect attorneys to the communities they aim to serve. We dive deep into organic social media marketing, celebrating victories, and creating a compelling brand story.
28 min
377
109. Steven Willi, Rankings.io — The Holy Trini...
Personal Injury is hands down the most competitive industry. To dominate your niche, you need to know exactly what it takes to bring in major cases. Today Steven and I cover the SEO strategy needed for firms with aggressive growth targets.
42 min
378
108. Seth Price, Price Benowitz — Developing a...
I sat down with Seth to dig into how algorithm changes affect ROI, reclassifying digital marketing strategy as a business asset, and the major market disruptors of SEO.
52 min
379
107. John Gomez, Gomez Trial Attorneys — What ...
Today, we dig deep into what it takes for a PI lawyer to become a great trial attorney. We cover pre-trial preparation, crafting compelling stories, strong opening statements, and getting the restitution your client deserves.
26 min
380
106. Luis Scott, Bader Scott Injury Lawyers — R...
I caught up with Luis to talk about strategic hiring and what leadership looks like at scale. Plus, how rethinking your referrals can vastly reduce your cost per acquisition. Listen on for more!
31 min
381
105. Jeremy Tissot, Tissot Law Firm — The Journ...
I sat down with Jeremy to talk about his journey across the legal industry, from defense to plaintiff, and partner at one firm to starting his own. We’ll cover how Jeremy broke into the conference circuit and developed an expertise mid-career.
41 min
382
104. Taly Goody, Goody Law Group — Finding PI C...
Taly and I discuss the crucial role social media plays in lead generation, as well as Taly’s journey to founding her own firm, and the importance of supporting the next generation of lawyers.
25 min
383
103. Second Take — Brian Dean on Becoming a Lin...
Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.
37 min
384
102. Second Take — Neil Patel on a New Approach...
We discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.
23 min
385
101. Pratik Shah, EsquireTek — Discovering the...
Pratik talks us through what exactly it means to ‘automate discovery’, its life changing impact, and the security measures that go alongside it.
39 min
386
100. How to Get PI Clients
A good marketing strategy requires constant reevaluation, flexibility, and innovation, so in this episode we will be taking you through a bunch of different formats and platforms in the hope of sparking some new ideas for you.
48 min
387
99. Bob Simon, Justice HQ – Collaboration befor...
Bob and I talk about the transformative work of Justice HQ, the marketing strategies of the Justice team, as well as Bob’s experience both as an attorney and a business owner.
39 min
388
Coming Soon!
We are taking a quick breather this week, however there are some extra special episodes coming up that I'm really excited to share with you.
1 min
389
98. Danny Hughes, Thompson Flanagan — Navigati...
We chat about all things insurance, from coverage values and application processes; to the market in general and benefits of underwriting plaintiff law firms.
32 min
390
97. Alex Valencia, We Do Web — Content Strategy...
From topic selection to promotion, Alex dropped a ton of tips in this episode, so if you have any questions about your content strategy, this is one you won’t want to miss.
41 min
391
96. Brian Dean, Backlinko – Becoming a Linkable...
Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.
36 min
392
95. Jeremy Harms, Core Contact — When the Clie...
Jeremy shares some of his best tips for leveling up your client communications, and breaks down how to turn those happy customers into your own grassroots marketing team!
37 min
393
94. Elliot Roe, Mindset Coach — Eliminating You...
Elliot shares with us his own experiences with hypnotherapy and mindset training, as well as his best tips for overcoming mental obstacles and reaching a state of peak performance.
34 min
394
93. Jeremy Poock, Senior Attorney Match — How t...
Jeremy and I chat about the benefits of acquisitions, both to senior attorneys and to growing firms, as well as the intricacies that go into finding the right match.
37 min
395
92. Marc Anidjar, Anidjar & Levine — The Secret...
Marc shares with us his do’s and don’ts for marketing a law firm, his approach to managing a growing practice, and how relationships play a big role in both.
31 min
396
91. Russell Nicolet, Nicolet Law — Building a P...
In this episode, Russell shares his motivations for founding his companies, along with his advice for those looking to follow in his footsteps.
42 min
397
90. Matt Wolfe, Evergreen Profits — Perfecting ...
Matt and I chat about how the podcast has encouraged and acted upon audience feedback, why constant positivity might not be the best way to build trust, and the role of blogging in today’s marketing landscape.
33 min
398
89. Joe Fier, Evergreen Profits — How to Find, ...
Joe's specialty lies with networking and visual design, and in this episode, he shares the best methods to connect you with your dream guests, as well as how to effectively use visual media to grow your brand and promote your business.
34 min
399
88. Ali Awad, Ali Awad Law — Becoming the CEO L...
To his 600,000+ Instagram followers, Ali Awad, of Ali Awad Law, is best known as the CEO Lawyer. His entertaining and educational content, perfected over 5 years of development, exemplifies how personal injury attorneys can harness social media to maximiz
36 min
400
87. Mark Kosieradzki, Kozieradzki Smith Law Fir...
Mark Kosieradzki is a Minnesota-based attorney whose practice is dedicated to fighting for senior citizens against nursing home abuse and neglect. Mark is also the preeminent scholar on Federal Rule of Civil Procedure 30(b)(6), which allows prosecutors t
37 min