Personal Injury Mastermind w/ Chris D...

Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.

Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.

Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.

Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)

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Business
Marketing
Entrepreneurship
51
365. Toolkit: Why Clients Drop Before Intake w/...
9 min
52
364. Ross Cellino, The Godfather of Legal Marke...
The inside story of how Ross Cellino rewrote the rules of legal advertising.
42 min
53
363. BONUS: The AI Feedback Loop: How Search En...
Schema, speed, and site structure are the data AI uses to decide whether your firm gets seen—or skipped.
42 min
54
362. Big Verdicts + Billion-Dollar Brand: NIL, ...
29 min
55
361. Toolkit: Lead Leaks in PI Firms: Where The...
Turn Missed Opportunities Into Signed Clients With Smarter Intake
14 min
56
360. Trial Lawyer’s Guide to Building a Nationa...
Grow a Trial Firm Without Chasing Volume
18 min
57
359. Growth Levers for PI Firms: Get Maximum Va...
The Simple Shifts That Add Thousands to Every Settlement
13 min
58
358. Toolkit: Break into Mass Torts. Partner Sm...
Your guide to entering mass torts without the overhead.
15 min
59
357. Inside a $1B Legacy PI Firm: How Innovatio...
Marketing, Niches, Tech, and Teams — The Secrets to Building a PI Firm That Lasts
17 min
60
356. BONUS: AI-Power Your Law Firm’s Reputation...
How to Protect Your Reputation Across Every Platform That Matters
34 min
61
355. The Attorney’s Quick Start Guide to PI: Ma...
How to expand into PI, win trust, and scale with top talent
20 min
62
354. 10 Steps to Explosive PI Firm Growth (From...
Brandon Dawson shares 10 proven steps behind 279% PI firm growth and how the Thumbs Up Guys earned a spot on the Inc. 5000 list.
28 min
63
353. 10 Candid PI Marketing Lessons w/ Chris Dr...
Unscripted takes on TV vs. radio, streaming, ROI, and the hard truths of PI advertising.
27 min
64
352. 4 Steps to Your First $10M Year w/ Jim Hurley
Discover the 4 steps Jim Hurley used to grow from solo to $13M—and how you can apply them to scale your own PI firm.
16 min
65
351. Stop Coasting. Start Creating. It’s Never ...
Find Your Spark of Reinvention, even after 28 years.
32 min
66
350. BONUS: Local AI SEO — How to Stay Visible ...
What Every PI Firm Must Know as Clients Turn to AI Overviews, Chatbots, and Bing
45 min
67
349. Mass Torts Without the Overhead w/ Gregg G...
Why Gregg Goldfarb’s Outsourced Model Lets PI Firms Compete With Giants
26 min
68
348. The Client-First Strategy Behind 25% More ...
From intake systems to hidden TBI opportunities, discover the strategies Monty used to grow his personal injury practice.
15 min
69
347. He Gets 80% of Trucking Cases Without Ref...
How David Craig uses proof of expertise, performance, and leadership to dominate trucking—and how you can apply the same 3 pillars to any PI niche.
21 min
70
346. Bonus: Books Into Cases - Education Market...
From Posts to Phone Calls: How to Book Pre-Qualified PI Leads
15 min
71
345. This Cookie Outsells Billboards: Fortune C...
How Fortune Cookies Became the New Super Bowl Spot
21 min
72
344. BONUS: Follow Them Everywhere: The Program...
Programmatic Ads Unlocked - How Your Ads Can Follow Clients from Candy Crush to Connected TV
49 min
73
343. 3 Rules for Building a Trial-First Persona...
Inside the System That Powers One of the Nation’s Leading Personal Injury Practices
29 min
74
342. Marketing Budgets Decoded: What to Do with...
From Lead Buying to Brand Domination — How to Allocate Your Spend at Any Stage
52 min
75
341. Litigate Everything: How Blake Swan Built ...
Inside the intake, litigation, and leadership systems powering Keller Swan’s explosive growth.
32 min