Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
76
WNBA Finals Showdown / Tom Brady the NFL Owner
Scott and Eben break down the WNBA finals, which includes a showdown of two All Stars who are also business partners in a new 3x3 women’s league. They also talk about Tom Brady nearing an equity stake in the Las Vegas Raiders, the MLB playoffs, and the looming Minnesota Twins sale
33 min
77
MLB Loan Season / Diddy’s Sports Philanthropy
Scott and Eben talk about MLB players that take out loans in the offseason. They also talk about cryptocurrency sponsorships, U.S. Soccer’s business, and Diddy’s sports philanthropy.
25 min
78
College Sports Upsets Abound. Guard The Goalpos...
Scott and Eben discuss the business impacts of an upset-heavy weekend in college football. They also talk about the MLB playoffs, a quiet start to the NHL season, and what may become the first private equity deal in the NFL.
30 min
79
MLB Playoff Vibes / Nike Baseball Jersey Revers...
Scott and Eben discuss a new energy around MLB playoffs this year. They also talk about Nike’s backtrack on its new MLB uniforms, the sale of CCM, NHL labor, and the Boston Bruins’ Jeremy Swayman problem.
31 min
80
Talkin’ Bout Playoffs! Plus Taylor Swift, UNLV
Scott and Eben discuss the MLB playoffs, Oakland’s long goodbye for the Athletics, and the anniversary of a certain pop star’s relationship with the NFL.
27 min
81
NWSL Valuations Extravaganza w/ Kurt Badenhausen
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to discuss his latest NWSL valuations. They range from Angel City at $250 million to the Chicago Red Stars at $53 million.
27 min
82
12-Team Playoff Meets College Upheaval w/ CFP B...
Scott and Eben speak with retired Lt. General Rich Clark, the new executive director of the College Football Playoff, about expanding to 12 teams, upheaval across college sports, and his time playing football at Air Force in the 1980s.
31 min
83
There’s a New Mega Sports Empire In Canada
Scott and Eben discuss the consolidation of the major sports teams in Toronto. They also discuss a new NYCFC owner, one final ‘Woj Bomb,’ and waning interest for Deion Sanders’ college games.
28 min
84
Air Travel Is the Next Frontier For Sports Scie...
Scott and Eben discuss a new charter arrangement for the NBA, which is reportedly nearing a 13-plane deal that will see its teams fly on aircrafts made specifically for athletes. They also talk about the Timberwolves arbitration process, and the UFC's event at the Sphere.
36 min
85
Sports In The Sphere: Exciting or Empty Hype?
Scott and Eben debate their expectations for UFC 306 this weekend. It’s the first live sporting event to be held in the Sphere, Jim Dolan’s fancy new entertainment venue in Las Vegas. They also talk about the WNBA playoffs and a new coach for the U.S. men’s national soccer team.
27 min
86
America Still Loves Football / Advice for the U...
Scott and Eben discuss the return of the NFL, which some record-breaking contracts, strong ratings and off-field drama. They also talk about the U.S. Open, and the latest in a legal settlement that could change college sports forever.
29 min
87
NFL’s Turf Wars: The Money Behind Natural Grass...
Scott and Eben break down the economics—and health concerns—of the natural grass vs. artificial turf debate, which splits the league in two. They also talk about the U.S. Open, where upsets have opened the door for Americans to take center-stage.
25 min
88
Introducing Club Sportico, An Online Sports Bus...
Scott and Eben are joined by Jacob Feldman to discuss Club Sportico, a new online sports business community. Club Sportico is a separate weekly newsletter, sent on Thursday afternoons, that covers the industry in a more fun and casual manner. There’s members-only Sporticast content planned, a weekly news quiz, online chatrooms, and more. You can sign up for Club Sportico here.
33 min
89
Inside the NFL’s New Private Equity Ownership R...
Longtime NFL advisor Marc Ganis joins Scott and Eben to break down the NFL’s new private equity ownership rules. The world’s richest sports league is taking a more conservative—and more lucrative—approach than other leagues.
32 min
90
U.S. Open Business Preview / NWSL Eliminates It...
Scott and Eben discuss the business of the U.S. Open, a cash-printing machine that funds the rest of the USTA’s roughly $500 million budget. They also talk about the NWSL’s radical new labor agreement, and major changes anticipated in NFL ownership.
35 min
91
NWSL Expansion / Caitlin Clark’s Next Endorseme...
Scott and Eben break down the latest in NWSL expansion talks, with groups from Denver and Cincinnati among those meeting with the league in New York City this week. They also talk about Angel Reese and Caitlin Clark’s candy opportunities, Cristiano Ronaldo’s new YouTube channel, and the NFL latest.
29 min
92
Table Tennis Went Viral During the Olympics. No...
Scott and Jacob Feldman chat with Flint Lane, founder of Major League Table Tennis, which is about to start its second season. The sport saw an explosion of interest during the Olympics—Google Search volume reportedly popped 5x above previous highs—with basketball stars Steph Curry and Anthony Edwards joining in on the fun.
30 min
93
NFL Valuations Jump Again, With Cowboys at $10....
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to talk about his latest NFL list, which runs from the Dallas Cowboys ($10.32 billion) to the Cincinnati Bengals ($4.71 billion).
40 min
94
Olympic Flame Revived in France / NWSL’s New CBA
Scott and Eben recap the end of the Summer Olympics in Paris—a rejuvenation of the Games themselves and a template for media coverage of future mega-events. They also talk about the NWSL and its players union agreeing to a new CBA.
29 min
95
Dale! Why Is Pitbull Buying Stadium Naming Righ...
Scott and Eben discuss Pitbull’s $6 million deal to put his name on FIU’s football stadium. They also talk about an oddity of Olympics marketing, and Manchester United doing the unthinkable.
31 min
96
Noah Lyles Wants A Shoe / Howard Basketball Wan...
Scott and Eben break down U.S. sprinter Noah Lyles’s demands for a sneaker—not sprinting spikes—built around him at Adidas. They also talk about an audacious plan at Howard University, a new high-tax surcharge at DraftKings, and the most valuable executives in sports.
31 min
97
U.S. Gymnastics Swagger Strikes Gold at Paris S...
Scott and Eben discuss the U.S. women’s gymnastics team’s early success at the Paris Summer Olympics. They also talk about the Kelce Brothers seeking a $100M podcast deal, and the MLB trade deadline.
29 min
98
Athletes Are Revolutionizing How We Watch the O...
Scott and Eben discuss how athletes are revolutionizing coverage of the Olympics via their own channels. They also talk about Peacock and NBC’s versions, WBD’s NBA lawsuit, and the latest in the major legal settlement that could forever change the business of college sports.
34 min
99
NFL’s 18th Regular Season Game / Olympics Biz
Scott and Eben talk about the NFL and its players union discussing an 18th regular season game. They also discuss Mat Ishbia’s NHL ambitions and the business of the Olympics.
32 min
100
Olympic Entertainment / Physical Tickets Return
Scott and Jacob Feldman discuss NBC's Olympics strategy, full of celebrity cameos and crossovers, as well as how athletes leverage their time in the spotlight. They also talk about the post-Covid resurgence of physical tickets as a souvenir.
28 min