Sporticast

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

Sports News
Sports
Business
1
Would the NFL Approve Elon Musk the Owner? Plus...
Scott and Eben discuss the ongoing sales of NFL and NBA franchises in Seattle. They debate whether the NFL would approve billionaire Elon Musk for ownership in the league. They also talk about the sale of the Connecticut Sun, two Indian cricket teams, and the Final Four.
32 min
2
Just How Big Can Prediction Markets Get?
Prediction markets are everywhere, from MLB’s new deal with Polymarket to ire over trading opportunities tied to ongoing conflict in Iran. Hosts Scott Soshnick and Jacob Feldman are joined by Robinhood VP and GM of futures and prediction markets JB Mackenzie to discuss how the category has grown over the last year, why leagues are getting involved now and how Robinhood sees itself in relation to the likes of Kalshi and Polymarket—as well as DraftKings, Fanatics and FanDuel.
31 min
3
Where Have All The Upsets Gone? Plus, WNBA Labo...
Scott and Eben talk about how modern economics have made the NCAA men’s basketball tournament less fun, with fewer upsets and fewer Cinderella runs. They also talk about the WNBA labor accord, and the start of the MLB season.
29 min
4
A Cinderella’s View of March Madness w/ Hofstra...
Scott and Eben speak with Rick Cole Jr., the athletic director at Hofstra, about his team’s berth in the men’s March Madness basketball tournament. Cole talks about the benefits for a school of Hofstra’s size, the financial gap between the Pride and schools like its first round opponent Alabama, and how he views the rapid changes underway in college sports.
28 min
5
Inside the Cutthroat World of Prep School Recru...
Scott and Eben speak with Brad D’Arco, the director and lead consultant of D’Arco & Associates, about elite high school sports recruiting. They talk about how it differs from college, what schools want, and how NIL has changed things.
26 min
6
83 Points Scored by WHO?? Plus, Giants Ownershi...
Scott and Eben talk about Miami Heat center Bam Adebayo’s 83-point outburst in the NBA. They also talk about an ownership shuffle with the New York Giants, PGA Tour changes, and Syracuse basketball’s disappearance from the national conversation.
26 min
7
Tua Sets Dead Money Record / Live Nation Settle...
Scott and Eben talk about the very expensive unwinding of Tua Tagovailoa’s contract with the Miami Dolphins. They also talk about Donald Trump’s college sports reform efforts, a big antitrust settlement with Live Nation, and more.
24 min
8
WNBA Players Shift Tone on CBA, Dolphins Raise ...
Scott and Eben talk about a notable shift in how WNBA players are discussing their labor battle. They also talk about an Atlanta Hawks strip club promo, and some recent sports team M&A.
31 min
9
Inside a Duke Blue Devils Athletics Threat Asse...
Scott and Eben discuss a recent story about a Duke athletics risk assessment, which examined teams on campus most likely to unionize. They also talk more about Jack Hughes’ post-Olympics run, and a new group formed by President Donald Trump to explore college sports reform.
24 min
10
Team USA’s Double Hockey Gold Boosts NHL, Gover...
Scott and Eben complete their final Olympics recap by talking about Team USA’s two hockey gold medals. They talk about the live coverage, the aftermath, and the business of USA Hockey, a governing body whose economics differ from many of its peers.
30 min
11
ESPN’s ‘Unlimited’ Learnings, Six Months In
John Lasker, the head of ESPN’s direct-to-consumer initiatives, joined Eben and Jacob to discuss the first six months since the launch of ESPN Unlimited, which allows fans to subscribe to all the network’s programming directly. In the ensuing months, ESPN has closed a takeover of NFL Media assets, integrated MLB’s direct-to-consumer offering, MLB.TV and signed an exclusive WWE deal, while also courting a series of questions about what the current strategy means for fans' ability to continue accessing their favorite sports content. Will streaming sports get simpler, or is the complexity here to stay?
36 min
12
Olympics Media Thoughts, Tony Clark’s MLBPA Mel...
Scott and Eben break down the biggest business stories from the 2026 Winter Games in Italy. They also talk about Tony Clark’s inauspicious departure from the MLBPA, a table tennis business strategy and Casey Wasserman’s decision to sell his representation agency.
30 min
13
MLS Valuations: Growth at the Top, Stagnancy at...
Scott and Eben speak with Kurt Badenhausen, Sportico’s valuations expert, about his latest MLS numbers. They break down a critical moment for the league with the World Cup, schedule flip and new leadership all on the horizon.
36 min
14
NASCAR on Ice? President Steve O’Donnell Talks ...
Scott and Eben speak with NASCAR president Steve O’Donnell about the league’s tumultuous last few years, its return to normalcy, and what might be on the longer-term horizon.
24 min
15
Super Bowl Recap: Seahawks Sale, NFL Media Talks
Scott and Eben break down the business stories coming out of the Super Bowl, including the looming sale of the champion Seattle Seahawks, the renegotiation of the NFL’s media deals, and Bad Bunny’s halftime show.
31 min
16
Live at the Super Bowl, With a Former NFL MVP
Scott and Eben chat live from Radio Row at the Super Bowl in San Francisco. The episode includes clips of interviews with former Seahawks running back Shaun Alexander and USA Football CEO Scott Hallenbeck.
28 min
17
Hosting the Super Bowl w/ 49ers CEO Al Guido
Scott and Eben speak with San Francisco 49ers CEO Al Guido about hosting this year’s Super Bowl, the growth of the NFL’s business, and how the Super Bowl compares to the upcoming World Cup.
26 min
18
“Animals in the Zoo:” Tennis Players Ask for Pr...
Scott and Eben discuss Bill Belichick’s Hall of Fame snub. They also talk about tennis player privacy, Whoop vs. the Australian Open, and the future of the Washington Post’s sports coverage.
30 min
19
Davos Recap w/ Alex Rodriguez, Todd Boehly and ...
Scott and Eben recap their two days in Davos, Switzerland alongside the World Economic Forum. The episode features snippets of interviews with Dodgers owner Todd Boehly, Timberwolves owner Alex Rodriguez, Genius Sports CEO Mark Locke and Africa 10 (A10) founder Kojo Annan.
35 min
20
Why Duke Is Suing Its Own QB
Transfer madness continues, as Duke University has sued to effectively prevent QB Darian Mensah from switching schools. Meanwhile, the college basketball world is up in arms over Charles Bediako’s return to Alabama three years after he signed a contract with the San Antonio Spurs. Sportico legal analyst Mike McCann returns to break it all down.
29 min
21
The Winter Olympics Are Almost Here
Scott and Eben are joined by colleague Sara Germano to discuss the upcoming Winter Olympics in Italy. They talk through the biggest storylines of the Games, including a better time change with North America, the return of NHL players, Lindsey Vonn’s comeback, figure skating dominance, and more.
26 min
22
The 100 Highest-Paid Athletes In The World
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to discuss his latest list of the world’s highest-paid athletes. It’s led by Cristiano Ronaldo, followed by Canelo Alvarez, Lionel Messi and Juan Soto.
33 min
23
CFP Money Madness / MLB Arbitration Craziness
Scott and Eben talk about the money in Miami’s showdown with Indiana in the CFP title game next week. They also talk about the NFL playoffs and the latest in MLB arbitration, with the sport’s best pitcher on the verge of setting multiple records.
34 min
24
How a Sponsor Helped Land MLB’s First Big Signi...
Scott and Eben discuss the Japanese company that helped the Houston Astros sign Tatsuya Imai. They also talk about the Las Vegas Athletics, the Winter Olympics, and KKR’s push to buy Arctos Partners.
29 min
25
Football and Politics: Inside the 100 Most-Watc...
Scott and Eben discuss the most-watched TV broadcasts of 2025, a list predictably dominated by football. They also talk about the NFL playoffs and Indiana coach Curt Cignetti.
29 min