<p>Today, we will focus on successfully rebranding a health tech company. We are privileged to host three outstanding guests, Alan Tam, Dr. Lena Cheng, and Reed Perkins, in this episode. Alan is the VP of Marketing at Actium Health, a CRM intelligence company.</p> <p>Dr. Cheng is the Managing Director at Best Friend Jack, and Reed is the Creative Director at Best Friend Jack. Best Friend Jack is a boutique marketing and branding agency working solely with high potential, high-growth health tech companies to take their branding and advertising, and communications to the next level.</p> <p>Alan dives deep into Actium Health and how it leverages data sets within its AI models to help determine the next best action for the patients they serve. He also shares why they needed a rebrand and rename, the process, time, and resources required. Lena discusses why health tech companies hit roadblocks as they scale, and Reed talks about how they helped Actium finetune their brand story. They also talk about the impact of rebranding, some do’s and dont’s, and how understanding emotional drivers can build a powerful brand and establish brand equity.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" rel="ugc noopener noreferrer" target="_blank">outcomesrocket.health</a></p>

<p>Community factors affect both health and life expectancy. Today, a better neighborhood means a better and longer life; this problem needs to be fixed, but it’s challenging to navigate in a complex healthcare system.</p> <p>Today, we are privileged to feature the outstanding Christopher Chen, CEO of ChenMed,&nbsp; a physician practice that aims to bring concierge-style medicine and better health outcomes to the neediest populations. Chris shares how ChenMed is revolutionizing the healthcare delivery system by providing accountable, compassionate, and coordinated primary care. He also discusses the need to equalize the massive disparities in the industry.</p> <p>Chen is showing America that there is a better way to deliver better outcomes, improve the health of a community, equalize disparities and lower the total cost of health care.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode of the Outcomes Rocket, we are privileged to feature Brad Marsh, Executive Vice President of Informatics at First Health Advisory. First Health is a leading risk management and digital transformation consulting firm dedicated to serving healthcare security, privacy, and IT orchestration and efficiency needs.</p> <p>Brad shares his inspiration in healthcare. He discusses how First adds value to healthcare by showing all the connected assets on your hospital or health care delivery organization network and recommends mitigations to cybersecurity vulnerabilities without impacting the clinical posture. He explains how they empower clinicians to become more proficient in cybersecurity. Brad also shares his setbacks and the opportunities that will come out of post-pandemic.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode, we are honored to have Sheetal Parmar, who is here to chat about genetic counseling, something new to many of us and something other people may have heard about. Sheetal is a board-certified&nbsp;genetic counselor and the vice president of medical affairs at Natera. Natera is a global leader in cell-free (cfDNA) testing focusing on women’s health, oncology, and organ health.</p> <p>Sheetal shares with us that genetic counseling is the process of helping people understand and adapt to the medical, psychological, and family implications of genetic diseases and their contribution of genetic disease to their families. Also, what a genetic counselor is and how their skills are used across any medical field. She tells us how genetic counselors work throughout Natera in patient and health care provider management. Sheetal also dives deep into how beneficial genetic testing can be to understand one’s health.</p> <p>This episode is incredibly insightful regarding the many benefits of genetic testing and genetic counselors, tune in and enjoy!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode, let’s listen to Cary Richards as he explains a new way of marketing your products. Cary is the CEO and founder of infostacks.io. He explains how his company brings together several digital information products every week to take to the market. He also shares the speed of doing marketing through stacks and why they create a sales funnel that lasts only a week. He also talks about possible ways of earning from this system. If you have a digital product you’d like to market, or if you’re thinking of out of the box ways to get your product to the people, you’ll find this episode interesting.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/infostack-io/2021/01/">outcomesrocket.health</a></p>

<p>In this episode of the Outcomes Rocket, we are privileged to host the outstanding David Contorno. David is a nationally recognized industry speaker in the employee benefits space and employee satisfaction, and today he talks about a creative solution to increase transparency and improve satisfaction. David talks about one of the biggest challenges in U.S. healthcare which is price transparency, what employers can do to curb their steep insurance costs, benefits of direct primary care, and why companies and people prefer insurance. He also shares two suggestions on how to become healthcare consumers.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/e-powered-benefits/2021/12/" target="_blank">outcomesrocket.he</a>alth</p>

<p>In this episode, we are excited to host Albert Tai, the founder, and CEO of Hypercare, &nbsp;a care coordination platform built for clinicians to connect and collaborate for patient care. Albert talked about how his company empowers clinicians to devote more time to patient care by leveraging technology and smart features. Hypercare’s platform allows clinicians to communicate, find the right person on call, maintain schedules in real-time, and track task collaborations, all with the highest security and privacy standards for healthcare. Albert also shared anecdotes on successes his company has achieved, along with key learnings from challenges they went through. We’ve really enjoyed our fascinating conversation with Albert, so please tune in!</p> <p>Click this link for the show notes, transcript, and resources:<a href="https://outcomesrocket.health/hypercare/2020/12/"> outcomesrocket.health</a></p>

<p>In this episode, we are excited to once again feature Omri Shor, the CEO, and co-founder of Medisafe, an award-winning medication reminder and pill tracker for multiple conditions. Omri discusses how his company improves patient compliance and leverages digital technology to transition from the synchronous experience to the asynchronous model. He also talks about some of Medisafe's accomplishments, current focus, challenges in both the B2B and B2C spaces, care continuum, and more! To learn more about Medisafe and how it helps improve outcomes, please tune in.</p> <p>Click this link for the show notes, transcript, and resources: <a href="https://outcomesrocket.health/medisafe-2/2020/12/">outcomesrocket.health</a></p>

<p>Do you need help overcoming burnout? In this episode of the Outcomes Rocket, we are privileged to feature Dr. Drummond, a Mayo trained family practice physician, burnout survivor, executive coach, CEO and founder of TheHappyMD.com. Dike has &nbsp;over 3000 hours of one-on-one physician coaching experience and has<a href="https://www.thehappymd.com/mediaspeaking"> </a>trained over 40,000 doctors on behalf of 175 corporate clients to date. He shares about the physician coaching, live burnout prevention training, and physician wellness champion training he conducts. Dike is passionate about helping physicians deal with burnout, build more life balance, and have a more ideal practice. If you are a physician or a physician leader who wants to help your team do better in their practice, stay fresh, and not be burned out, there’s an opportunity to do it with Dr. Drummond’s program, so please tune in!</p>

<p>In this episode, we are privileged to feature the amazing Dr. Paul Billings. Paul is the Chief Medical Officer and Senior Vice president of Medical Affairs for Natera. Natera is a global leader in cell-free (cfDNA) testing with a focus on women’s health, oncology, and organ health. The company is an expert at the process and measurement of cell-free DNA and at providing that in context with genetic information as well.</p> <p>Dr. Billings educates us on cell-free (cfDNA) testing. He discusses how his company develops millions of testing opportunities in genetics that have given them incredible expertise in measuring very small amounts of cell-free DNA. He shares how Natera has developed a series of products to cast light on things like the health of a fetus, recurrence of cancer, and health of an organ transplant. Dr.l also shares his hypothesis on how a drug post organ transplant is working through constant monitoring of cfDNA. He talks about the three indications Natera is working on, providing clear explanations of how they add enormous value to genetics and healthcare, and specific examples of how Natera works. There are so many things to learn from this insightful and exciting conversation with Paul, so please tune in!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/natera-2/2021/12/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode of Outcomes Rocket Nursing, we are privileged to host the amazing Alice Benjamin. Also known as Nurse Alice, Alice is the Chief Nursing Officer at Nurse.org, the host of the Ask Nurse Alice Podcast, and an NBC Medical Correspondent. In this exciting and insight-filled conversation, Alice shares her ‘why’ in nursing and her goal to become the best cardiac nurse in the world. She also talks about her advocacy of educating people about nursing through community work, how Nurse.org is helping foster a community of nurses, future nurses, and other healthcare professionals to work on workforce and practice issues. She shares her thoughts on putting nurses' health as a priority, nurse burnout, compassion fatigue, and more. There’s plenty of gems to pick up from this episode, so make sure to tune in!</p>

<p>In this episode, Dr. David Hanscom, MD and author of the book "Back in Control - A Surgeon's Roadmap Out of Chronic Pain", dives into the problems of care, the overall operation of his Doc Roadmap, and issues of burnout. He shares personal anecdotes and some powerful insights from his experiences. It's been a fantastic episode, so tune in to our amazing interview with Dr. Hanscom!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/davidhanscom/2020/08/" target="_blank">outcomesrocket.health</a></p>

<p>For this episode, we have the privilege to host the excellent Dr. Peter Cram, Chair of the Department of Internal Medicine at the University of Texas Medical Branch in Galveston, Texas. He is also the co-founder of the International Health System Research Collaborative (IHSRC).</p> <p>Dr. Cram discusses some of his experiences in the Canadian healthcare system. He also shares the result of some of his research on global healthcare costs, price transparency, and reference pricing. He also shares the hope of ensuring that everyone has healthcare. This is a stimulating conversation about prices of care so be sure to tune in!</p> <p>Link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/university-of-texas-medical-branch/2021/12/" target="_blank">outcomesrocket.health</a></p>

<p>There are many ways to impact healthcare and it is our guest’s mission to enlighten other nursing students to show that other options are available.</p> <p>In this episode of the Outcomes Rocket Nursing podcast, we are honored to interview Brian Mohika, CEO at CathWear LLC. Cathwear is a revolutionary undergarment system for catheter and/or drainage leg bag needs.</p> <p>Brian discusses the pain point that CathWear solves. He shares how it improves the patient’s medical condition and quality of life. He also talks of the value of nurses in medical invention, the unique vantage point nurses offer, and the need for nurses to be on the table. You’ll also hear Brian’s thoughts on success, learning from mistakes, what truly matters in life, and more.</p> <p>This is an inspiring interview and Brian dropped a lot of gems so make sure to tune in!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/cathwear/2021/12/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode, we are privileged to host the outstanding Anja Silberbauer, CEO at Harmony&amp;Care, an Austrian start-up that focuses on supporting elderly home care.</p> <p>Anja talks about her company’s mission to help find the right match for the elderly and sourcing caregivers better. She shares the benefits of both the patients, families and the caregiver agencies, reducing the turnovers and lack of satisfaction in care. She also shares some of the key learnings she made when she began her company.</p> <p>It’s exciting what other countries are doing on the home care front, so make sure to tune in to learn about Harmony&amp;Care!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/harmonycare/2021/11/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode, we are privileged to host Sherrie Palm, the founder, and CEO of the Association for Pelvic Organ Prolapse Support (APOPS). APOPS is a 501(c)(3) nonprofit advocacy agency founded to generate awareness of pelvic organ prolapse (POP). APOPS following consists of patients, clinicians, researchers, academics, and industry reps throughout 177 countries.</p> <p>Sherrie shares the genesis of APOPS and educates us on how the organization is creating awareness of pelvic organ prolapse, and ways it is supporting women navigate different aspects of life. Sherrie also gives us a walkthrough of the APOPS website which is a wonderful resource for all who are experiencing pelvic organ prolapse as well as hospital administrators who want to learn more about the disease. She also talks about challenges, some symptoms women can experience and encourages us all to learn more about POP.</p> <p>This is a great interview where you'll learn about POP and what we can do to help, so please tune in!</p> <p>Click this link for the show notes, transcript, and resources: <a href="https://outcomesrocket.health/apops/2020/12/">outcomesrocket.health</a></p>

<p>In this episode of the Outcomes Rocket Nursing, we are excited to feature Jennifer Wallace. She is our first nursing educator professor on the show. Jen shares how the impact of having nurse mentors inspired her to also give back and mentor. She talks about the benefits of associate nursing degree programs for those seeking to become RN’s, the need for diversity in the nursing faculty workforce, and how she as a professor is helping to change the mindset of changing the nursing culture to a healthier one. We also cover understanding nursing through the patient’s lens, creating opportunities for yourself and others, and the many possibilities of virtual reality simulation in nursing education.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/jennifer-wallace/2021/11/" target="_blank">outcomesrocket.health</a></p>

<p>Today, let’s take a closer look at cancer and learn more about this disease from someone who has devoted her life to studying cancer.</p> <p>In this episode of the Outcomes Rocket, we have the privilege of hosting the outstanding Dr. Azra Raza, the Chan Soon-Shiong Professor of Medicine and Director of Myelodysplastic Syndrome (MDS) Center at Columbia University. She is also the author of the book “The First Cell: And the Human Costs of Pursuing Cancer to the Last”.</p> <p>Dr. Raza discusses the footprints of cancer and cancer-related statistics. She talks about her book The First Cell and how it advocates for the earliest possible detection and elimination of cancer at the first stage, first cell level. She calls out for a more holistic approach to cancer and emphasizes the need for better and advanced cancer treatment.</p> <p>Dr. Raza also shares her thoughts on reactive medicine, setbacks, changing paradigm, bringing the patient front and center into every conversation about cancer, and more! &nbsp;There are so many things to learn from this amazing interview with Dr. Raza so please tune in!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/azra/2021/11/" target="_blank">outcomesrocket.health</a></p>

<p>What do you know about your brain? In this episode, we are excited to host Paul Sorbo, the Director of Sales at Wavi Medical. Paul discusses the importance of providing a simple, fast, and affordable assessment to establish a baseline for the brain and then compare subsequent scans to monitor someone's progress. He also talks about the cost, insurance coverage, FDA approval, etc. He also provides a very clear example of the importance of knowing your brain's baseline, and the value of continuing education on brain health, researching, and gathering data. Wavi is pushing for proactive health with its innovative cap.</p> <p>Paul is passionate about brain health and has a wealth of knowledge to share about Wavi so please tune in to learn more!</p> <p>Click this link for the show notes, transcript, and resources: <a href="https://outcomesrocket.health/wavi-2/2020/12/">outcomesrocket.health</a></p>

<p>In this episode of Outcomes Rocket MedTech, we are excited to host Mike Ricci, CEO at Spect. Mike discusses how Spect offers screening for eye diseases, so patients can receive early diagnosis and treatment. He shares the company’s genesis, value proposition, and the three key metrics which fit Spects in the workflow. He also talks of the business model and his long-term vision for the company.</p> <p>Spect is a multi-awarded startup data science company. It is a finalist in MedTech Innovator 2018. Spect has officially capped its seed fund, hired people for key positions, and is already getting a lot of commercial traction. Whether you are somebody who wants to work at a startup or an investor, this is a great opportunity, so make sure to tune in!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/spect/2021/11/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode, we are privileged to host Sanket Shah, the AVP of National Accounts at Blue Health Intelligence. Sanket discusses how his company leverages data to improve outcomes. He talks about prescriptive analysis, the importance of data science in deriving insights, partnering with the right people, and helping health systems prepare for COVID. Data is the future of health care, so it is essential to learn about it as much as you can. Sanket shares a lot of information so please tune in!</p> <p>Click this link to see the show notes, transcript, and resources: <a href="https://outcomesrocket.health/bluehealthintelligence/2020/12/">outcomesrocket.health</a></p>

<p>In this episode of Outcomes Rocket Nursing, &nbsp;we are privileged to feature the amazing Linda Anders. Linda is a passionate nurse leader dedicated to high-quality patient care and is blazing the trail of change with every step. She is committed to empowering nurses around the world to learn and grow which also impacts patient care worldwide. In this interview, you’ll hear her inspiring story and learn why she is bold in sharing her ideas. Linda also talks of leadership and how it impacts early career nurses. We also talk of setbacks and insights she’s learned, and many more! This is an inspiring episode with so many gems to learn, so please tune in!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/linda-anders/2021/11/" target="_blank">outcomesrocket.health</a></p>

<p>This is part 2 of our COVID interview series with Dr. Lon Jones. In this episode, Dr. Jones covers the history of infectious diseases. He discusses the different stages the virus works and shares historic references about hand washing. He also emphasized the importance of washing the nose and explains how treating the air either through cooling or heating is turning off an evolutionary defense which reduces our survival advantage. He also talks about the importance of well care, caring for your health even before you get sick. With COVID cases at it's at an all-time high, we need to be taking better care of our health, and Dr. Jones explains that hand washing is not enough, we need to wash our noses too. This is a great conversation so please tune in!</p> <p>Click this link to the show notes, transcript and resources: <a href="https://outcomesrocket.health/lonjones-2/2020/12/">outcomesrocket.com</a></p>

<p>In this episode of the Outcomes Rocket, we have the privilege of hosting the outstanding Dr. Tom Young. Dr. Young is the founder and Chief Medical Officer of nView, an online behavioural health solutions company that helps healthcare professionals and research organizations to accurately and efficiently identify, diagnose, and monitor individuals who need behavioral health assistance.</p> <p>Tom discusses how his company identifies behavioral health disorders, &nbsp;enabling healthcare professionals, educators, and researchers access to better identify, diagnose, monitor, and treat the mental health of individuals who need assistance. Tom and his team at nView are deeply committed to delivering innovative solutions to improve the perception of and treatment for mental health.</p> <p>There's so much to learn from this amazing interview with Tom, so please tune in!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/nview/2021/11/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode, we are privileged to feature Dr. Ryan Van Wert, &nbsp;co-founder and CEO at Vynca, an advanced care planning solution that &nbsp;enables healthcare organizations to deliver high-quality treatment consistent with individuals' preferences. In our interview, Ryan explains his company's mission to address critical unmet needs in end-of-life care, what set Vynca apart from other companies, partnering with organization to ensure widespread adoption and utilization of solutions, reductions in unwanted health care utilization, and a several examples of how Vynca adds value to organizations. He also shares his insights on overcoming challenges as an early-stage company, the changes happening in the &nbsp;payment structure to make sure that care is provided in the highest quality way possible, and more! This is a great podcast focused on improving care for individuals at the end of life, so please tune in!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/vynca/2021/11/" target="_blank">outcomesrocket.health</a></p>