<p>&nbsp;How secure is your information? What's your organization's level of risk preparedness?</p> <p>In this episode, we are privileged to host Etay Maor, Senior Director of Security Strategy at Cato Networks. Etay discusses how his work is adding value to the security space. He also shares what are some of the things that's happening as well as tips on what we should be doing to increase security. We also cover malware and what it does to data collected by the organization, and we can protect our business. Etay also busted a cybersecurity myth and shared interesting stories in his class in Boston College.</p> <p>Click this link to the show notes, transcript, and resources:<a href="https://outcomesrocket.health/cato-networks/2021/05/"> outcomesrocket.health</a></p>

<p>In this part of the SONSIEL series, we have the privilege to host two magnificent nurse leaders with us. We have Roxanne McMurray, inventor of the McMurray Enhanced Airway and also the co-founder of McMurray Medical Group, and Noah Hendler, a nurse practitioner, health care technologist, strategist and co-founder of SONSIEL. Noah dives into the importance of nurses in healthcare, and the value of nurse innovators. Roxanne discusses the McMurray Enhanced Airway, how the innovation came about, and some of her challenges in putting the product on the market. These two nurse leaders also share their insights on the role of nurses in improving outcomes and being persistent despite setbacks. It's a great interview and there are many things to learn about nurse anesthetists and some of the work that SONSIEL does, so please tune in.</p>

<p>We use AI to get shopping and movie recommendations; why not empower better care management for people with chronic conditions? In this episode of the Outcomes Rocket, we are privileged to feature the amazing Bettina Hein, Founder and CEO of Juli.</p> <p>Juli is an AI-powered app that helps people manage their chronic conditions by surfacing behavioral triggers that encourage healthy decisions. Bettina shares the genesis of Juli, how it supports people with chronic health conditions, and how tracking and giving recommendations help people receive the best treatment 24/7.</p> <p>If you’re looking for a better way to manage health and deliver care to a broader audience, Juli could be what you are looking for!</p>

<p>In this episode, I have the privilege to host the extraordinary Michael Dillhyon, entrepreneur, health tech strategy nerd, and CEO of SpectroFlow, a patient-friendly med device to preclinically detect &amp; help lessen the effects of lymphedema. Michael's health care dream is for patients to become better consumers and drive improved outcomes.</p> <p>Michael shares his inspiration for working in the healthcare space and how his company is leveraging existing technology to help patients detect lymphedema. He also talks about the retail side of healthcare, the manufacturing side where we can optimize R&amp;D and dramatically reduce the cost of R&amp;D through optimizing the operations piece, ways to revolutionize the health system, prioritizing patient needs, and many more! Michael has a lot of great insights innovators and health care leaders need to hear, so tune in!</p>

If you're struggling or frustrated with your funding, want to improve your fund-raising technique, and hit off the park, this is an opportunity you shouldn't miss! In this episode, we are excited to host the amazing Beth Susanne, an international pitch coach based in Silicon Valley. Beth explains how she helps clients fine-tune their pitch so it becomes compelling and it has all the signals investors are looking for.  She shares tips on what should be included in the pitch, verbal and visual cues needed for online presentations to catch the investor's attention, how to make and maintain a great impression, and more. If you're wanting to pitch for those difficult to get appointments, like trying to get in to see a payer or a pharma company and you have only one shot and you can't mess it up, this podcast episode with Beth Susanne can help you have ideas on what to say, how to say, and when to say it. Click this link to the show notes, transcript, and resources: outcomesrocket.health

<p>In this episode, I have the privilege of hosting the outstanding Dr. Mark Fendrick, a founding Partner of VBID Health and Director of the University of Michigan Center for Value-Based Insurance Design.</p> <p>Dr. Fendrick educates us on VBID (Value-Based Insurance Design), what his center is doing to improve value-based care and the dilemma of how procedures are being paid vs engaging with health care consumers. He shares his insights on the impact of high-value services and low-value services, having a system that incentivizes routine care, and more. Dr. Fendrick also talks of policies he and his team helped create, and one of them resulted in getting free COVID shots for everyone in the U.S! &nbsp;There are many things to learn about VBID so please tune in!</p>

<p>What happens when social media meets education meets healthcare? In today’s episode, we hear from Figure 1’s CEO, Josh Wieldstein, sharing how the company is democratizing medical knowledge and sharing information from real cases.</p> <p>Access to information has been a topic widely discussed recently, and when it comes to medical knowledge, sharing it may help solve cases faster. Josh shares how Figure 1 is creating a network worldwide, their on-demand services and products, the importance of peer-to-peer support, and</p> <p>Join Figure 1 today, be part of a community that constantly wants to learn, and tune in to this episode to learn more about them!</p>

<p>In this episode, we have the privilege of hosting the amazing Elad Walach, co-founder and CEO of Aidoc.</p> <p>Elad discusses how his company leverages deep learning in imaging to increase efficiency, improve quality of care and reduce variability. Aidoc looks at digital images and does risk stratification, making a big difference in outcomes. Elad also talks about the importance of showing downstream impact in ROI, looking at the broader care continuum, understanding the clients’ pain points, and more.</p> <p>AI adoption is increasing and we're going to be using this in healthcare. Learn more about Aidoc and the impact of deep learning in imaging in this conversation. Please tune in!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/aidoc/2021/07/">outcomesrocket.health</a></p>

<p>In this episode, we are excited to feature Werner Voster, the co-founder and CEO of Vitls. Werner shares the genesis of his company. He also discusses how Vitls innovative wearable device improves access to better, accurate, and more reliable data in and out of the hospital. He educates us on the advantages of the Vitls device especially for pediatric care and gives a long term perspective on the use of the device.</p> <p>Click this link to see the show notes, transcript, and resources: <a href="https://outcomesrocket.health/vitls/2020/12/">outcomesrocket.health</a></p>

<p>All patients should have access to affordable and highly effective therapies.</p> <p>In this episode of Outcomes Rocket Pharma, we are excited to feature Dr.Jay Weaver, Vice President and Chief Pharmacy Officer of Blue Cross Blue Shield of Kansas City. Dr. Jay discusses how his company increases access to healthcare and ensures patients have access to highly effective therapies. We cover the cost of having a positive medical impact without going bankrupt, working with the different stakeholders to deliver the best outcomes while lowering costs, innovation, finding curative therapies that truly change the disease burden and not just make patients feel better, and more! This is a great conversation you shouldn’t miss, so please tune in!</p> <p>Click the link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/blue-cross-blue-shield-of-kansas-city/2021/09/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode, I have the privilege of hosting the amazing Dr. Kristin G. Anderson, a Research Associate at the Fred Hutchinson Cancer Research Center in Seattle, Washington. Kristin talks about her research in ovarian cancer, in the defensive strategies of the tumors and engineering it into the therapies. She shares the improvements happening in the research, ways to improve survival, key learning in her studies, how she is helping mentor the next generation of scientists, and more. This is a great interview, and there are fascinating things to learn about T cells and research, so please tune in!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" rel="ugc noopener noreferrer" target="_blank">outcomesrocket.health</a></p>

<p>Financial well-being is an integral part of our health. That will be the focus of today’s conversation. In this episode of Outcomes Rocket, we are privileged to feature Kevin McKechnie, a nationally recognized expert in insurance, Executive Director of the Health Savings Account Council, and a Senior Vice President at the American Bankers Association.&nbsp;</p> <p>Kevin discusses the importance of financial wellness and its impact on the quality of life, the benefits of getting a Health Savings Account, and how it can also be used as a wealth creation tool. He also shares a little bit of its history and genesis, which you will find interesting. Please tune in and find out how you can use the HSA as a vehicle to benefit you and your family’s health care and financial wellness.&nbsp;</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" rel="ugc noopener noreferrer" target="_blank">outcomesrocket.health</a></p>

<p>Non-invasive prenatal testing sounds a bit complicated. But with it, we have an advantage: to check on a baby’s health before birth.</p> <p>You’re in for a treat in this episode because we have Natera’s Senior Medical Director of Women’s Health, Dr. Russ Jelsema. With an impressive background as a doctor, he explains what NIPT (non-invasive prenatal testing) is, who should get it, and how it works. He shares how the testing accuracy works and when to be reassured. Dr. Jelsema also dives into what Natera is doing right now and new results from the largest NIPT study to date.</p> <p>Dr. Jelsema shares how easy and beneficial it can be to have non-invasive prenatal testing and improve babies’ outcomes and quality of life.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" rel="ugc noopener noreferrer" target="_blank">outcomesrocket.health</a></p>

<p>Today, we will focus on successfully rebranding a health tech company. We are privileged to host three outstanding guests, Alan Tam, Dr. Lena Cheng, and Reed Perkins, in this episode. Alan is the VP of Marketing at Actium Health, a CRM intelligence company.</p> <p>Dr. Cheng is the Managing Director at Best Friend Jack, and Reed is the Creative Director at Best Friend Jack. Best Friend Jack is a boutique marketing and branding agency working solely with high potential, high-growth health tech companies to take their branding and advertising, and communications to the next level.</p> <p>Alan dives deep into Actium Health and how it leverages data sets within its AI models to help determine the next best action for the patients they serve. He also shares why they needed a rebrand and rename, the process, time, and resources required. Lena discusses why health tech companies hit roadblocks as they scale, and Reed talks about how they helped Actium finetune their brand story. They also talk about the impact of rebranding, some do’s and dont’s, and how understanding emotional drivers can build a powerful brand and establish brand equity.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" rel="ugc noopener noreferrer" target="_blank">outcomesrocket.health</a></p>

<p>Community factors affect both health and life expectancy. Today, a better neighborhood means a better and longer life; this problem needs to be fixed, but it’s challenging to navigate in a complex healthcare system.</p> <p>Today, we are privileged to feature the outstanding Christopher Chen, CEO of ChenMed,&nbsp; a physician practice that aims to bring concierge-style medicine and better health outcomes to the neediest populations. Chris shares how ChenMed is revolutionizing the healthcare delivery system by providing accountable, compassionate, and coordinated primary care. He also discusses the need to equalize the massive disparities in the industry.</p> <p>Chen is showing America that there is a better way to deliver better outcomes, improve the health of a community, equalize disparities and lower the total cost of health care.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode of the Outcomes Rocket, we are privileged to feature Brad Marsh, Executive Vice President of Informatics at First Health Advisory. First Health is a leading risk management and digital transformation consulting firm dedicated to serving healthcare security, privacy, and IT orchestration and efficiency needs.</p> <p>Brad shares his inspiration in healthcare. He discusses how First adds value to healthcare by showing all the connected assets on your hospital or health care delivery organization network and recommends mitigations to cybersecurity vulnerabilities without impacting the clinical posture. He explains how they empower clinicians to become more proficient in cybersecurity. Brad also shares his setbacks and the opportunities that will come out of post-pandemic.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode, we are honored to have Sheetal Parmar, who is here to chat about genetic counseling, something new to many of us and something other people may have heard about. Sheetal is a board-certified&nbsp;genetic counselor and the vice president of medical affairs at Natera. Natera is a global leader in cell-free (cfDNA) testing focusing on women’s health, oncology, and organ health.</p> <p>Sheetal shares with us that genetic counseling is the process of helping people understand and adapt to the medical, psychological, and family implications of genetic diseases and their contribution of genetic disease to their families. Also, what a genetic counselor is and how their skills are used across any medical field. She tells us how genetic counselors work throughout Natera in patient and health care provider management. Sheetal also dives deep into how beneficial genetic testing can be to understand one’s health.</p> <p>This episode is incredibly insightful regarding the many benefits of genetic testing and genetic counselors, tune in and enjoy!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode, let’s listen to Cary Richards as he explains a new way of marketing your products. Cary is the CEO and founder of infostacks.io. He explains how his company brings together several digital information products every week to take to the market. He also shares the speed of doing marketing through stacks and why they create a sales funnel that lasts only a week. He also talks about possible ways of earning from this system. If you have a digital product you’d like to market, or if you’re thinking of out of the box ways to get your product to the people, you’ll find this episode interesting.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/infostack-io/2021/01/">outcomesrocket.health</a></p>

<p>In this episode of the Outcomes Rocket, we are privileged to host the outstanding David Contorno. David is a nationally recognized industry speaker in the employee benefits space and employee satisfaction, and today he talks about a creative solution to increase transparency and improve satisfaction. David talks about one of the biggest challenges in U.S. healthcare which is price transparency, what employers can do to curb their steep insurance costs, benefits of direct primary care, and why companies and people prefer insurance. He also shares two suggestions on how to become healthcare consumers.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/e-powered-benefits/2021/12/" target="_blank">outcomesrocket.he</a>alth</p>

<p>In this episode, we are excited to host Albert Tai, the founder, and CEO of Hypercare, &nbsp;a care coordination platform built for clinicians to connect and collaborate for patient care. Albert talked about how his company empowers clinicians to devote more time to patient care by leveraging technology and smart features. Hypercare’s platform allows clinicians to communicate, find the right person on call, maintain schedules in real-time, and track task collaborations, all with the highest security and privacy standards for healthcare. Albert also shared anecdotes on successes his company has achieved, along with key learnings from challenges they went through. We’ve really enjoyed our fascinating conversation with Albert, so please tune in!</p> <p>Click this link for the show notes, transcript, and resources:<a href="https://outcomesrocket.health/hypercare/2020/12/"> outcomesrocket.health</a></p>

<p>In this episode, we are excited to once again feature Omri Shor, the CEO, and co-founder of Medisafe, an award-winning medication reminder and pill tracker for multiple conditions. Omri discusses how his company improves patient compliance and leverages digital technology to transition from the synchronous experience to the asynchronous model. He also talks about some of Medisafe's accomplishments, current focus, challenges in both the B2B and B2C spaces, care continuum, and more! To learn more about Medisafe and how it helps improve outcomes, please tune in.</p> <p>Click this link for the show notes, transcript, and resources: <a href="https://outcomesrocket.health/medisafe-2/2020/12/">outcomesrocket.health</a></p>

<p>Do you need help overcoming burnout? In this episode of the Outcomes Rocket, we are privileged to feature Dr. Drummond, a Mayo trained family practice physician, burnout survivor, executive coach, CEO and founder of TheHappyMD.com. Dike has &nbsp;over 3000 hours of one-on-one physician coaching experience and has<a href="https://www.thehappymd.com/mediaspeaking"> </a>trained over 40,000 doctors on behalf of 175 corporate clients to date. He shares about the physician coaching, live burnout prevention training, and physician wellness champion training he conducts. Dike is passionate about helping physicians deal with burnout, build more life balance, and have a more ideal practice. If you are a physician or a physician leader who wants to help your team do better in their practice, stay fresh, and not be burned out, there’s an opportunity to do it with Dr. Drummond’s program, so please tune in!</p>

<p>In this episode, we are privileged to feature the amazing Dr. Paul Billings. Paul is the Chief Medical Officer and Senior Vice president of Medical Affairs for Natera. Natera is a global leader in cell-free (cfDNA) testing with a focus on women’s health, oncology, and organ health. The company is an expert at the process and measurement of cell-free DNA and at providing that in context with genetic information as well.</p> <p>Dr. Billings educates us on cell-free (cfDNA) testing. He discusses how his company develops millions of testing opportunities in genetics that have given them incredible expertise in measuring very small amounts of cell-free DNA. He shares how Natera has developed a series of products to cast light on things like the health of a fetus, recurrence of cancer, and health of an organ transplant. Dr.l also shares his hypothesis on how a drug post organ transplant is working through constant monitoring of cfDNA. He talks about the three indications Natera is working on, providing clear explanations of how they add enormous value to genetics and healthcare, and specific examples of how Natera works. There are so many things to learn from this insightful and exciting conversation with Paul, so please tune in!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/natera-2/2021/12/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode of Outcomes Rocket Nursing, we are privileged to host the amazing Alice Benjamin. Also known as Nurse Alice, Alice is the Chief Nursing Officer at Nurse.org, the host of the Ask Nurse Alice Podcast, and an NBC Medical Correspondent. In this exciting and insight-filled conversation, Alice shares her ‘why’ in nursing and her goal to become the best cardiac nurse in the world. She also talks about her advocacy of educating people about nursing through community work, how Nurse.org is helping foster a community of nurses, future nurses, and other healthcare professionals to work on workforce and practice issues. She shares her thoughts on putting nurses' health as a priority, nurse burnout, compassion fatigue, and more. There’s plenty of gems to pick up from this episode, so make sure to tune in!</p>

<p>In this episode, Dr. David Hanscom, MD and author of the book "Back in Control - A Surgeon's Roadmap Out of Chronic Pain", dives into the problems of care, the overall operation of his Doc Roadmap, and issues of burnout. He shares personal anecdotes and some powerful insights from his experiences. It's been a fantastic episode, so tune in to our amazing interview with Dr. Hanscom!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/davidhanscom/2020/08/" target="_blank">outcomesrocket.health</a></p>