<p>In this episode, I have the privilege of hosting the amazing Etan Walls, COO at OnSite Medical Solutions and author of the book "The Mega Factory of Healthcare: Retooling The Machine To Create A Healthier World".</p> <p>Etan shares how his book educates people on how healthcare works, to help consumers understand that we need to make incremental changes understand how things work for us to be able to understand which big changes we should be making. He also discusses how OnSite is helping improve healthcare through its concierge services and by providing COVID testing where you are.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/the-megafactory-of-healthcare/2021/05/">outcomesrocket.health</a></p>

<p>In this episode, Pam Caputo, Associate VP of Media &amp; Engagement at Precisioneffect, the nation's only health care advertising agency dedicated to working with companies seeking to change the standard of care.</p> <p>Pam discusses how her company's understanding of the audience's behavior and perspective helps them create media that drives behavior change. She shares her thoughts on behavioral mapping, measuring results, leveraging digital technology in the healthcare and pharmaceutical space, evidence-based healthcare marketing, and more. Find out how you can make an impact with precisioneffect. This is one great conversation you don’t want to miss! Please tune in for my full interview with Pam Caputo!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/precisioneffect/2021/02/">outcomesrocket.health</a></p>

<p>With the two COVID vaccines already available and one more on the way, vaccination and fear of needles is one of the major points of conversation right now.</p> <p>In this episode, we welcome back to Outcomes Rocket one of our favorite guests in the shoW, Dr. Amy Baxter, Founder and CEO at Pain Care Labs. Dr. Baxter is raising awareness on the fact that how we vaccinate kids causes adults to stay afraid of needles. &nbsp;She talks about needle fear, needle pain, a little bit of vaccination history, the psychological and actual pain factor, how Buzzy responds to alleviate pain, and how it can help the second dose COVID patients. &nbsp;Dr. Baxter shares tips on how to make vaccinations easier as well as how to help those who experience needle trauma, so please don’t forget to tune in.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/pain-care-labs/2021/02/">outcomesrocket.health</a></p>

<p>In this episode, we are excited to host the outstanding Naveen Kathuria, CEO at eFamily Care. eFamilyCare is a digital platform that connects family caregivers with professional care advisers. Naveen discusses how his company supports the family caregiver, reduces cost, and improves patient outcomes. He also shares his insights on opportunities, overcoming challenges, and the things he is excited about. This is a great conversation about family care, and there's plenty of things to learn about caring for our mature adults, so please tune in!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/efamily-care/2021/05/">outcomesrocket.health</a></p>

<p>Healthcare can be pretty expensive, but what if we told you there’s affordable access to it in the market? In this episode, we chat with Itzik Cohen, a serial entrepreneur, co-founder, and CEO of PayZen, about how he’s creating more opportunities to access care for families and patients, how they’re encouraging people to get services without the fear of not having enough to pay it,</p> <p>Through a B2B2C business model, PayZen gives families affordable options to avoid medical debt. Itzik shares the challenges they face as a company, the different models and ways to pay providers for care throughout the patient journey, and how they’ve come to a healthy midpoint where everyone wins.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/curebase/2021/05/" rel="ugc noopener noreferrer" target="_blank">outcomesrocket.health</a></p>

<p>In this episode, we are excited to host the amazing Adam Samson, Director of Clinical Operations at Curebase. Curebase is focused on decentralizing the clinical research solution and getting drugs to market faster. Adam discusses how his company partners with contract research organizations or CROs as well as sponsors to offer the most flexible solutions for decentralized trials. He differentiates centralized vs decentralized trials and explains and explains how Curebase improves the participant experience. Curebase re-envisions what clinical trials can be and how it can be improved using technology.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/curebase/2021/05/">outcomesrocket.health</a></p>

<p>In this episode, I have the privilege of hosting the amazing Elad Luz. Elad is the Head of Research at Cyber MDX, an IoT security leader dedicated to protecting the quality care of health delivery worldwide.</p> <p>Elad discusses how he and the team at Cyber MDX are adding value to the health care ecosystem, supplying cybersecurity solutions to help hospital challenges. Elad explains three points his company is unique from others and shares his thoughts on safeguarding devices that stay within hospitals and those that patients can take at home. He also talks about how his company improves outcomes and business security. If you are a provider hospital buying devices, wanting to keep patients in your facility safe, or if you're a med device company looking to increase the safety profile of your devices, this is the episode for you.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/cybermdx/2021/05/">outcomesrocket.health</a></p>

<p>In this episode, we are privileged to feature Tim Reilly, CEO of Zettaset, a data protection provider that is transforming encryption for leading organizations. Tim discusses how his company delivers solutions to ensure the protection of data within the healthcare vertical no matter how or where it is stored. He shares clear examples of how data security works and the market perspective of it. It has been an insightful and definitely exciting conversation, so please tune in.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/zettaset/2021/05/">outcomesrocket.health</a></p>

<p>&nbsp;How secure is your information? What's your organization's level of risk preparedness?</p> <p>In this episode, we are privileged to host Etay Maor, Senior Director of Security Strategy at Cato Networks. Etay discusses how his work is adding value to the security space. He also shares what are some of the things that's happening as well as tips on what we should be doing to increase security. We also cover malware and what it does to data collected by the organization, and we can protect our business. Etay also busted a cybersecurity myth and shared interesting stories in his class in Boston College.</p> <p>Click this link to the show notes, transcript, and resources:<a href="https://outcomesrocket.health/cato-networks/2021/05/"> outcomesrocket.health</a></p>

<p>In this part of the SONSIEL series, we have the privilege to host two magnificent nurse leaders with us. We have Roxanne McMurray, inventor of the McMurray Enhanced Airway and also the co-founder of McMurray Medical Group, and Noah Hendler, a nurse practitioner, health care technologist, strategist and co-founder of SONSIEL. Noah dives into the importance of nurses in healthcare, and the value of nurse innovators. Roxanne discusses the McMurray Enhanced Airway, how the innovation came about, and some of her challenges in putting the product on the market. These two nurse leaders also share their insights on the role of nurses in improving outcomes and being persistent despite setbacks. It's a great interview and there are many things to learn about nurse anesthetists and some of the work that SONSIEL does, so please tune in.</p>

<p>We use AI to get shopping and movie recommendations; why not empower better care management for people with chronic conditions? In this episode of the Outcomes Rocket, we are privileged to feature the amazing Bettina Hein, Founder and CEO of Juli.</p> <p>Juli is an AI-powered app that helps people manage their chronic conditions by surfacing behavioral triggers that encourage healthy decisions. Bettina shares the genesis of Juli, how it supports people with chronic health conditions, and how tracking and giving recommendations help people receive the best treatment 24/7.</p> <p>If you’re looking for a better way to manage health and deliver care to a broader audience, Juli could be what you are looking for!</p>

<p>In this episode, I have the privilege to host the extraordinary Michael Dillhyon, entrepreneur, health tech strategy nerd, and CEO of SpectroFlow, a patient-friendly med device to preclinically detect &amp; help lessen the effects of lymphedema. Michael's health care dream is for patients to become better consumers and drive improved outcomes.</p> <p>Michael shares his inspiration for working in the healthcare space and how his company is leveraging existing technology to help patients detect lymphedema. He also talks about the retail side of healthcare, the manufacturing side where we can optimize R&amp;D and dramatically reduce the cost of R&amp;D through optimizing the operations piece, ways to revolutionize the health system, prioritizing patient needs, and many more! Michael has a lot of great insights innovators and health care leaders need to hear, so tune in!</p>

If you're struggling or frustrated with your funding, want to improve your fund-raising technique, and hit off the park, this is an opportunity you shouldn't miss! In this episode, we are excited to host the amazing Beth Susanne, an international pitch coach based in Silicon Valley. Beth explains how she helps clients fine-tune their pitch so it becomes compelling and it has all the signals investors are looking for.  She shares tips on what should be included in the pitch, verbal and visual cues needed for online presentations to catch the investor's attention, how to make and maintain a great impression, and more. If you're wanting to pitch for those difficult to get appointments, like trying to get in to see a payer or a pharma company and you have only one shot and you can't mess it up, this podcast episode with Beth Susanne can help you have ideas on what to say, how to say, and when to say it. Click this link to the show notes, transcript, and resources: outcomesrocket.health

<p>In this episode, I have the privilege of hosting the outstanding Dr. Mark Fendrick, a founding Partner of VBID Health and Director of the University of Michigan Center for Value-Based Insurance Design.</p> <p>Dr. Fendrick educates us on VBID (Value-Based Insurance Design), what his center is doing to improve value-based care and the dilemma of how procedures are being paid vs engaging with health care consumers. He shares his insights on the impact of high-value services and low-value services, having a system that incentivizes routine care, and more. Dr. Fendrick also talks of policies he and his team helped create, and one of them resulted in getting free COVID shots for everyone in the U.S! &nbsp;There are many things to learn about VBID so please tune in!</p>

<p>What happens when social media meets education meets healthcare? In today’s episode, we hear from Figure 1’s CEO, Josh Wieldstein, sharing how the company is democratizing medical knowledge and sharing information from real cases.</p> <p>Access to information has been a topic widely discussed recently, and when it comes to medical knowledge, sharing it may help solve cases faster. Josh shares how Figure 1 is creating a network worldwide, their on-demand services and products, the importance of peer-to-peer support, and</p> <p>Join Figure 1 today, be part of a community that constantly wants to learn, and tune in to this episode to learn more about them!</p>

<p>In this episode, we have the privilege of hosting the amazing Elad Walach, co-founder and CEO of Aidoc.</p> <p>Elad discusses how his company leverages deep learning in imaging to increase efficiency, improve quality of care and reduce variability. Aidoc looks at digital images and does risk stratification, making a big difference in outcomes. Elad also talks about the importance of showing downstream impact in ROI, looking at the broader care continuum, understanding the clients’ pain points, and more.</p> <p>AI adoption is increasing and we're going to be using this in healthcare. Learn more about Aidoc and the impact of deep learning in imaging in this conversation. Please tune in!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/aidoc/2021/07/">outcomesrocket.health</a></p>

<p>In this episode, we are excited to feature Werner Voster, the co-founder and CEO of Vitls. Werner shares the genesis of his company. He also discusses how Vitls innovative wearable device improves access to better, accurate, and more reliable data in and out of the hospital. He educates us on the advantages of the Vitls device especially for pediatric care and gives a long term perspective on the use of the device.</p> <p>Click this link to see the show notes, transcript, and resources: <a href="https://outcomesrocket.health/vitls/2020/12/">outcomesrocket.health</a></p>

<p>All patients should have access to affordable and highly effective therapies.</p> <p>In this episode of Outcomes Rocket Pharma, we are excited to feature Dr.Jay Weaver, Vice President and Chief Pharmacy Officer of Blue Cross Blue Shield of Kansas City. Dr. Jay discusses how his company increases access to healthcare and ensures patients have access to highly effective therapies. We cover the cost of having a positive medical impact without going bankrupt, working with the different stakeholders to deliver the best outcomes while lowering costs, innovation, finding curative therapies that truly change the disease burden and not just make patients feel better, and more! This is a great conversation you shouldn’t miss, so please tune in!</p> <p>Click the link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/blue-cross-blue-shield-of-kansas-city/2021/09/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode, I have the privilege of hosting the amazing Dr. Kristin G. Anderson, a Research Associate at the Fred Hutchinson Cancer Research Center in Seattle, Washington. Kristin talks about her research in ovarian cancer, in the defensive strategies of the tumors and engineering it into the therapies. She shares the improvements happening in the research, ways to improve survival, key learning in her studies, how she is helping mentor the next generation of scientists, and more. This is a great interview, and there are fascinating things to learn about T cells and research, so please tune in!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" rel="ugc noopener noreferrer" target="_blank">outcomesrocket.health</a></p>

<p>Financial well-being is an integral part of our health. That will be the focus of today’s conversation. In this episode of Outcomes Rocket, we are privileged to feature Kevin McKechnie, a nationally recognized expert in insurance, Executive Director of the Health Savings Account Council, and a Senior Vice President at the American Bankers Association.&nbsp;</p> <p>Kevin discusses the importance of financial wellness and its impact on the quality of life, the benefits of getting a Health Savings Account, and how it can also be used as a wealth creation tool. He also shares a little bit of its history and genesis, which you will find interesting. Please tune in and find out how you can use the HSA as a vehicle to benefit you and your family’s health care and financial wellness.&nbsp;</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" rel="ugc noopener noreferrer" target="_blank">outcomesrocket.health</a></p>

<p>Non-invasive prenatal testing sounds a bit complicated. But with it, we have an advantage: to check on a baby’s health before birth.</p> <p>You’re in for a treat in this episode because we have Natera’s Senior Medical Director of Women’s Health, Dr. Russ Jelsema. With an impressive background as a doctor, he explains what NIPT (non-invasive prenatal testing) is, who should get it, and how it works. He shares how the testing accuracy works and when to be reassured. Dr. Jelsema also dives into what Natera is doing right now and new results from the largest NIPT study to date.</p> <p>Dr. Jelsema shares how easy and beneficial it can be to have non-invasive prenatal testing and improve babies’ outcomes and quality of life.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" rel="ugc noopener noreferrer" target="_blank">outcomesrocket.health</a></p>

<p>Today, we will focus on successfully rebranding a health tech company. We are privileged to host three outstanding guests, Alan Tam, Dr. Lena Cheng, and Reed Perkins, in this episode. Alan is the VP of Marketing at Actium Health, a CRM intelligence company.</p> <p>Dr. Cheng is the Managing Director at Best Friend Jack, and Reed is the Creative Director at Best Friend Jack. Best Friend Jack is a boutique marketing and branding agency working solely with high potential, high-growth health tech companies to take their branding and advertising, and communications to the next level.</p> <p>Alan dives deep into Actium Health and how it leverages data sets within its AI models to help determine the next best action for the patients they serve. He also shares why they needed a rebrand and rename, the process, time, and resources required. Lena discusses why health tech companies hit roadblocks as they scale, and Reed talks about how they helped Actium finetune their brand story. They also talk about the impact of rebranding, some do’s and dont’s, and how understanding emotional drivers can build a powerful brand and establish brand equity.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" rel="ugc noopener noreferrer" target="_blank">outcomesrocket.health</a></p>

<p>Community factors affect both health and life expectancy. Today, a better neighborhood means a better and longer life; this problem needs to be fixed, but it’s challenging to navigate in a complex healthcare system.</p> <p>Today, we are privileged to feature the outstanding Christopher Chen, CEO of ChenMed,&nbsp; a physician practice that aims to bring concierge-style medicine and better health outcomes to the neediest populations. Chris shares how ChenMed is revolutionizing the healthcare delivery system by providing accountable, compassionate, and coordinated primary care. He also discusses the need to equalize the massive disparities in the industry.</p> <p>Chen is showing America that there is a better way to deliver better outcomes, improve the health of a community, equalize disparities and lower the total cost of health care.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode of the Outcomes Rocket, we are privileged to feature Brad Marsh, Executive Vice President of Informatics at First Health Advisory. First Health is a leading risk management and digital transformation consulting firm dedicated to serving healthcare security, privacy, and IT orchestration and efficiency needs.</p> <p>Brad shares his inspiration in healthcare. He discusses how First adds value to healthcare by showing all the connected assets on your hospital or health care delivery organization network and recommends mitigations to cybersecurity vulnerabilities without impacting the clinical posture. He explains how they empower clinicians to become more proficient in cybersecurity. Brad also shares his setbacks and the opportunities that will come out of post-pandemic.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" target="_blank">outcomesrocket.health</a></p>

<p>In this episode, we are honored to have Sheetal Parmar, who is here to chat about genetic counseling, something new to many of us and something other people may have heard about. Sheetal is a board-certified&nbsp;genetic counselor and the vice president of medical affairs at Natera. Natera is a global leader in cell-free (cfDNA) testing focusing on women’s health, oncology, and organ health.</p> <p>Sheetal shares with us that genetic counseling is the process of helping people understand and adapt to the medical, psychological, and family implications of genetic diseases and their contribution of genetic disease to their families. Also, what a genetic counselor is and how their skills are used across any medical field. She tells us how genetic counselors work throughout Natera in patient and health care provider management. Sheetal also dives deep into how beneficial genetic testing can be to understand one’s health.</p> <p>This episode is incredibly insightful regarding the many benefits of genetic testing and genetic counselors, tune in and enjoy!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" target="_blank">outcomesrocket.health</a></p>