Outcomes Rocket

At Outcomes Rocket, we are the shared knowledge hub for healthcare's toughest problems. Our goal is twofold and clear. To help inspire and guide our listeners to 1. Improve patient outcomes and 2. Experience business success in healthcare. Tune in to learn more!

Health & Fitness
Medicine
626
FOGI: AI to Drive Better Clinical and Financial...
30 min
627
SEMPRE: Creating Next-Gen Patient Support Model...
28 min
628
Improving Healthcare Experiences and Health Out...
21 min
629
RC: Sponsored Clinical Research, Challenge and ...
26 min
630
MM: Demand Generation Through Marketing with Da...
32 min
631
Bringing the Natural Leader Out with Peter Ang...
23 min
632
Don’t Sell Me a Lemon with a Virus. What’s the ...
26 min
633
LabOps in Cancer Medicine Development with Nimi...
20 min
634
FOGI: Seize the Flexibility and Make an Impact ...
29 min
635
SEMPRE: Untangling Healthcare for Future Genera...
27 min
636
MM: Marketing for Health Accessibility with Ama...
34 min
637
Taking Clinical Trials Home, a Way to Simplify ...
23 min
638
We Did Everything Right But We Still Got Hacked...
34 min
639
CD: Overseeing Technology and Healthcare from a...
<p>What does it really mean to be a CMIO?</p> <p>In this episode of Memora Health Care Delivery Podcast, we welcome Dr. Jake Lancaster, CMIO and CMO for the Baptist Medical Group. Chief Medical Information Officers are relatively new in healthcare and they’ve evolved from being in charge of the transition to EHRs to having more administrative duties. Dr. Lancaster explains what he does as a CMIO, the new healthcare technologies that seem exciting to him, and how CMIOs help prioritize them as they come in terms of return on investment clinically and financially. He speaks of dealing with physicians’ burnout and how, as a CMIO, it’s also important for him to focus on the technologies that relieve administrative burdens from physicians and allow them to treat patients better.</p> <p>Tune in to learn more from Dr. Jake as he details what it’s like to be the bridge between the clinical and technical sides of care.</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/">outcomesrocket.health</a></p>
17 min
640
SEMPRE: The Future of Technology-Enabled Health...
<p>There’s a bright future for diabetes technologies, and it’s getting closer!&nbsp;</p> <p>In this episode, Liam McMorrow, Senior Project Manager at Novo Nordisk, talks about introducing and scaling innovations in healthcare, especially those that enable access to diabetes technologies. Living with type one diabetes, Liam is very interested in the advancements that happen in diabetes technologies and in improving access to them. He discusses the challenges in a big pharma company when it comes to developing new digital products. At Novo Nordisk, he’s seen approaches working with obesity like asynchronous consultations and remote diagnoses that can provide more technology-enabled healthcare services.</p> <p>Tune in to this episode to learn about overlapping pharma and digital health in innovative ways that can boost and improve the consumerization of healthcare!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/">outcomesrocket.health</a></p>
26 min
641
SONSIEL: The Nature of Curiosity, Thoughts on N...
<p>Nursing informatics has been around since the 80s, and now in the new millennium, it’s becoming a force to be reckoned with.</p> <p>This week’s guest on the SONSIEL Podcast is TJ Southern, a second-generation nurse informaticist, entrepreneur, and host of the Future of Global Informatics Podcast. TJ shares her passion for nursing informatics recalling how she got into the field thanks to her mom and her entrepreneurial journey. Getting a mentor or someone one can go to for advice is the best way to succeed as an entrepreneur. The pandemic has opened up a lot of opportunities for entrepreneurs to take, and now is the time to take the bull by its horns!&nbsp;</p> <p>Tune in to this wonderful discussion about entrepreneurship, innovation, and networking in the nursing industry.<br> </p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/">outcomesrocket.health</a></p> <p><br></p> <p><br></p>
23 min
642
RC: Let’s Get Honest About Decentralized Clinic...
<p>Let’s clarify what decentralized clinical trials are before this bubble bursts!</p> <p>In this episode, Hassan Kadhim, global head of clinical trial business capabilities at Bristol-Myers Squibb, takes a very sober look at decentralized clinical trials: what they mean to him, how they are evolving, and why they are here to stay. To incentivize progress around DCTs, Bristol-Myers Squibb came up with a definition for the term “decentralized clinical trial” that enlists four traditional capabilities and four up-and-coming ones, all of which Hassan explains. He discusses the design and coordination for the implementation of DCTs to collect the necessary patient data in a comfortable burdenless manner. Not all countries, organizations, or sites are ready to implement DCTs; Hassan thinks ever since COVID, the industry has changed in that way.</p> <p>Tune in to this episode to hear more about DCTs from Hassan and learn where they’re taking the research industry!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/">outcomesrocket.health</a></p>
40 min
643
MM: How to Position and Market an Employee Bene...
<p>It’s not just a platform, it’s a culture.</p> <p>In this episode of Marketing Mondays, Andreea Borcea interviews Vanessa Sierra, VP of Marketing at Noyo, about what they do and how they are marketing and positioning this benefits platform. Noyo’s mission is to create a seamless platform experience that allows carriers, providers, and customers easy access to the benefits available to them easily and understandably. Vanessa shares her journey with Andreea, explaining what she learned from every position she’s been in and how Noyo found her. She discusses the challenges of marketing to different types of users and why community building is becoming crucial in the health and wellness industry.</p> <p>Tune in to this episode to listen to how Noyo will let you access your employee benefits in an accessible way and how they’re marketing its platform!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/">outcomesrocket.health</a></p>
25 min
644
A Quantum Thinking Business Strategy with Leon ...
<p>You can decide what to do in a year and create your future reality starting today.</p> <p>In this episode, Saul Marquez interviews Leon Eisen, inventor, entrepreneur, and senator at the Grand Assembly of the World's Business Angels Investment Forum. Leon developed a quantum backward-thinking business strategy that enables leaders to create their business reality on demand with 100% predictive results. Leon has had a fruitful career, including the invention of the world’s first pulse oximetry for the wrist, and is now focused on mentoring and sharing his passion and experience. He explains how, for quantum backward-thinking, you design a business plan from the future back to the present, identifying opportunities around consciousness and leaving room for problem-solving.</p> <p>Tune in to this episode to learn how Leon Eisen uses quantum mechanics tools and applies them in business to build the future today!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/">outcomesrocket.health</a></p>
20 min
645
This Week on the Outcomes Rocket Network / Octo...
<p>Welcome to the weekly summary of what happened this week in the Outcomes Rocket Network! We got incredible episodes, and here’s what we got:</p> <ul> <li>We started this week on our Main show where I interviewed <strong>Jennifer Goldsack and Ryan Vega</strong>, where we discussed the current state of digital innovation in our field in this episode of the Outcomes Rocket Podcast! Listen to it here:</li> <li>On <strong>Marketing Mondays</strong>, <strong>Jennifer Forster</strong>, VP of Payer and Market Strategy at SimpliFed, talks about marketing the services this tele-lactation company provides for baby-feeding support to parents, payers, and providers. Be sure to tune in here:</li> <li>On the <strong>Sempre Health Podcast</strong>, &nbsp;<strong>Eric Buffkin</strong>, CEO, and President of etectRx, talked about the journey of pursuing a startup in health tech and discussed how ingestible sensors for tracking medication adherence are used in clinical research or care. Listen to this episode here:</li> <li>On the <strong>Future of Global Informatics</strong>, <strong>Tatyana Kanzaveli</strong>, Founder and CEO of Open Health Network, talks about her work to build a data-driven care framework to tailor personalized preventative care for patients, as well as funding issues she has faced along the way. Tune in here:</li> <li>In the <strong>Insights Out Podcast</strong>, <strong>Richard Schwartz</strong>, Life Sciences, Medical Device, and Digital Health Practice Lead at Medallia, about the value of insights into customers’ needs, sentiments, and emotions for better financial profit, employee experience, and research outcomes. Tune in here:</li> <li>On the Outcomes Rocket Podcast, Saul talked with <strong>Errol Weiss</strong>, Chief Security Officer at Health-ISAC, about today’s cyber threats and what measures we should take to prevent them. He also shares jaw-dropping examples of these attacks and a great recommendation to protect our accounts: multi-factor authentication processes. Tune in here:</li> <li>The <strong>Everyone Hates Healthcare Podcast</strong> had an episode with <strong>Allyn Rose</strong>, who made the controversial decision to undergo a double mastectomy and later created a non-profit platform with information and resources on the matter.</li> </ul> <p>Tune in every week to expand your horizons on various subjects in this industry! See you next week!</p>
7 min
646
I’m Surrounded by Cyber Threats: How Do I Know ...
<p>In recognition of the 19 annual National Cyber Security Awareness Month, The Outcomes Rocket Network has launched a 10-part podcast series to elevate Cyber Security Awareness in Healthcare on our main channel, the Outcomes Rocket Podcast. Partnering with leaders in healthcare cybersecurity in their capacity as members of the Health Sector Coordinating Council, the podcast aims to illuminate advances made in protecting critical healthcare infrastructure and patient safety, and areas that need further focus to put a stop to Cyber Crime.</p> <p>Let’s watch each other backs and learn from our experiences in cyberspace!</p> <p>In this episode, Saul Marquez sits down to talk with Errol Weiss, Chief Security Officer at Health-ISAC, about today’s cyber threats and what measures we can take to prevent them. &nbsp;Throughout this eye-opening conversation, Errol breaks down the three main reasons why cybercrime is committed and how it can impact any organization, but healthcare ones specifically. He explains what an ISAC is, why they were created, and how your organization can benefit from it by learning which are the threats and attacks in your industry. Additionally, Errol shares some examples of these cybercrimes that will make your jaw drop, so listen closely and learn from them.</p> <p>Tune in to this episode to learn about cyber threats and how you and your peers can protect each other from them!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" target="_blank">outcomesrocket.health</a></p>
26 min
647
FOGI: Integrating Data to Get Personalized Care...
<p>You can not focus just on the data you are getting from a patient!</p> <p>In this episode of the Future of Global Informatics, TJ Southern sits down to talk with Tatyana Kanzaveli, Founder and CEO of Open Health Network. After being diagnosed with cancer, Tatyana was propelled into an entrepreneurial journey, working with informatics and data to find the cause of her situation. She started the Open Health Network aided by experts, she built a care framework that takes in data from many different sources that affect someone’s health. Taking all of this in, they tailor preventative treatments for every patient.&nbsp;</p> <p>She discusses challenges like the funding for the development and deployment of this technology. She also explains how her work can be used as the basis for digital twinning, which she believes to be a future step in healthcare.</p> <p>Tune in to learn about Tatyana’s journey in developing data-driven personalized care!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" target="_blank">outcomesrocket.health</a></p>
24 min
648
SEMPRE: Entrepreneurship and Innovation in Heal...
<p>Entrepreneurs, make sure you identify the right use cases for your startups!</p> <p>In this episode, Eric Buffkin, CEO, and President of etectRx talks about the journey of pursuing a startup in health tech. He discusses etectRx and how their ingestible sensors for tracking medication adherence are used in clinical research or care. Finding the right use cases will launch the startup to success and funding, leading to its products being focused and easily adopted by consumers and investors. He shares insights on digital trends and developments, like remote therapy monitoring, which has been stronger than ever. Finally, Eric discusses the challenge that not understanding healthcare costs brings as well as the time for a business to take off in this specific industry.</p> <p>Tune in to this episode to learn how to introduce innovation successfully with your health tech startup!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/" target="_blank">outcomesrocket.health</a></p>
29 min
649
IO: Consensual Deception and Other Lies About O...
<p>Pharma is looking to understand and embrace customer experience by the minute.</p> <p>In this episode, Richard Schwartz, Life Sciences, Medical Device, and Digital Health Practice Lead at Medallia, talks about the value of customer insights in life sciences. Many companies in different industries have realized that organizing themselves around their customers can be a very productive decision, and pharma companies are catching on. Richard speaks of the importance of listening to customers’ voices, how call centers and customer support are starting points for this data collection, and why leaders should be aware of it. Throughout his conversation with host Natanya Wachtel, they discuss how making decisions with insights into customers’ needs, sentiments, and emotions can impact a company’s financial profit, employee experience, and research outcomes.</p> <p>Tune in to this episode to learn about Richard Schwartz’s knowledge of how customer insights are the future of many healthcare companies!</p> <p>Click this link to the show notes, transcript, and resources: <a href="//outcomesrocket.health" target="_blank">outcomesrocket.health</a></p>
36 min
650
MM: Reaching Multiple Stakeholders Involved in ...
<p>Every parent should feel good about feeding their baby regardless of how they do it.</p> <p>In this episode of Marketing Mondays, Andreea Borcea interviews Jennifer Forster, VP of Payer and Market Strategy at SimpliFed, a lactation company that provides baby-feeding support to parents on their feeding journeys from the comfort and safety of home. Through a telehealth platform, they provide services marketed mainly toward parents, any person around a baby, and providers within the healthcare ecosystem. Breastfeeding support is a right not many know they have, so SimpliFed focuses on letting parents know what resources are available to them around whatever method they choose to feed their baby. Jennifer talks about the challenges SimpliFed deals with when establishing relationships with payers, in making them understand the value of breastfeeding support and building trust with the potential consumers who might need their services.</p> <p>Tune in to this episode to learn how SimpliFed is creating a new model for optimal feeding connecting with parents, payers, and providers!</p> <p>Click this link to the show notes, transcript, and resources: <a href="https://outcomesrocket.health/">outcomesrocket.healt</a>h</p>
26 min