Wrapped is a three-part exploration of how Spotify Wrapped transformed personal data into the internet's most anticipated annual ritual. Host Cleo Knight examines the psychology behind our obsession with algorithmic self-reflection, tracing Wrapped's evolution from a simple marketing email to a cultural phenomenon that rewired how we perform identity online. The series investigates why we voluntarily share our listening statistics, how competing platforms rushed to create their own versions, and what happens when life-logging becomes constant rather than occasional. Cleo unpacks the tension between authenticity and curation, exploring how algorithmic storytelling shapes modern selfhood and what the future holds when every aspect of existence gets quantified, visualized, and shared. This content was created in partnership and with the help of Artificial Intelligence AI.