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The Database, a Nielsen podcast
<p>In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.</p>
Business
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Episode 31: The Database: How Addressable Adver...
37 min
2
Episode 30: Who’s Buying Your Brand and How to ...
37 min
3
Episode 29: How Human Trends Are Driving Growth...
50 min
4
Episode 28: What’s on Tap for the Alcoholic Bev...
38 min
5
Episode 27: How Digital is Evolving Video Content
27 min
6
Episode 26: Innovating for Today's Omnichannel ...
57 min
7
Episode 25: Can Corporate Citizenship Be Good f...
48 min
8
Episode 24: Deciphering Digital’s Role in Cross...
30 min
9
Episode 23: What Omnichannel Really Means in To...
33 min
10
Episode 22: The Business of Sustainability
50 min
11
Episode 21: The Upfronts and the Changing Media...
34 min
12
Episode 20: Turning Shopper Disloyalty into Bra...
58 min
13
Episode 19: The Business of Podcasting
53 min
14
Episode 18: Getting Into the Game with Sports M...
For fans, sports are a favorite form of entertain…
45 min
15
Episode 17: What Sustainability Means Today
On this episode, we talk about the broadening sco…
59 min
16
Episode 16: Implementing Agile Thinking in the ...
On this episode, we take a look at the innovation…
42 min
17
Episode 15: Young, Digital and Social—Connectin...
This episode of The Database explores who today’s…
57 min
18
Episode 14: What it Takes to Be a Brand in Toda...
On this episode, we’re exploring what it takes to…
52 min
19
Episode 13: Where Local and Out-of-Home TV View...
On this episode, we’re going to take a look at lo…
41 min
20
Episode 12: A Look at the Growing World of Stre...
This episode of The Database explores the growing…
53 min
21
Episode 11: Meeting Today’s Multicultural Consu...
This episode explores the multicultural consumer …
65 min
22
Episode 10: Understanding Advanced Audience-Bas...
For the past 50 years or so, the process of buyin…
45 min
23
Episode 9: Opportunities in Esports
This episode of The Database delves into the worl…
58 min
24
Episode 8: Navigating Big Data
With consumers generating so much data, brands an…
55 min
25
Episode 7: The Latest Look at the Changing Beau...
More than nearly any other fast-moving consumer g…
48 min
26
Episode 6: Opportunities in Emerging Markets
The rules to the emerging market playbook is chan…
32 min
27
Episode 5: Media Minutes, Digital Devices, and ...
Can you imagine your life without your smartphone…
37 min
28
Episode 4: A Look at What's Driving Modern Heal...
Americans are striving to be healthier—and that m…
34 min
29
Episode 3: Getting Into the Spirit With Holiday...
Whether it’s the sound of holiday hits on the rad…
39 min
30
Episode 2: Navigating Change in the U.S. FMCG I...
Disruption. Change. Evolution. Digitization. All …
50 min
31
Episode 1: Holiday Creep Is Extending the Holid...
When does the U.S. winter holiday season start? M…
25 min
32
Welcome to The Database, a Nielsen Podcast
In this welcome episode, Bill and Katie, two edit…
2 min