In Authentic: The Politics of Ambivalence in a Brand Culture (NYU Press, 2013), Sarah Banet-Weiser scrutinizes the spread of brand culture into other spheres of social life that the market–at least in our imaginations–had left untouched: politics,

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other,

Nicco Mele is the author of The End of Big: How the Internet Makes David the New Goliath (St. Martin’s Press, 2013). He is Adjunct Lecturer in Public Policy at the Kennedy School’s Shorenstein Center on the Press, Politics, and Public Policy,

I’m Al Emid and I’m back here on New Books Network after a long absence. I had a good excuse though – I was finishing up the book entitled Investing in Frontier Markets, to be released this Fall by John Wiley & Sons and co-authored with Gavin Graham.

An interview with Alec Foege

In The Arab World Unbound: Tapping into the Power of 350 Million Consumers (Jossey-Bass, 2012), Vijay Mahajan, a professor of business at the University of Texas at Austin, outlines the opportunities and challenges of the Arab consumer market.

Many of us in the western world don’t rely on bills and coins as much as we used to, yet the idea of cash money is still an ever-present constant in our minds. How often have you stopped to consider the idea of what “money” actually is on a larger...

The creative ability of human beings is remarkable. Evidence of this can be seen in beautiful and unique works of art and music, innovations in architecture and technology, and daring new scientific theories and business practices.