Influence Global Podcast - shining a ...
Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One
101
S2-E7: How Influencers Can Protect Themselves
All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the...
21 min
102
S2-E6: Getting Diversity Right
In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Eric Dahan the CEO of leading influencer agency Open Influence and discusses why brands need to ensure they work with a diverse group of talent on campaigns....
29 min
103
S2-E8: Creativity Is Alive And Kicking
In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth and together discuss the importance...
43 min
104
S2-E5: Food For Thought - In Conversation With ...
Katy Coffield is the CEO and founder of the Foodie Tribe and runs a successful influencer marketing agency dedicated to food. Hear her fascinating story and why working with food influencers can be good for your brand. Katy shares some of the tips it...
16 min
105
S2-E4: In Conversation With Amber Doig-Thorne
In this episode we speak to Amber Doig-Thorne who is a highly successful actress, presenter and content creator. Amber talks openly about her experiences as a content creator, the brands she has worked with and the lessons she learnt along the...
35 min
106
S2-E3: How Do You Ensure Your Campaign Is Legal...
The European Advertising Standards Alliance (EASA) represents all the leading advertising government bodies in Europe. In this episode we hear from Director General Lucas Boudet on their work in making sure advertising standards are upheld. We also...
24 min
107
S2-E2: In Conversation With Photographer's Rebe...
Getting the right shot is never easy, we discuss some of the ups and downs of working as an influencer photographer. We talk to Rebecca Spencer & Latoya Lovell about the type of cameras to work with and what makes a great shoot but equally, what...
22 min
108
S2-E1: PR & Influencer Marketing
PR and Influencer marketing are often intertwined, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Director General of the Public Relations & Communications Association (PRCA), Francis Ingham about his take on the PR...
35 min
109
S1-E20: Virtual Influencer Marketing
Head of strategy at Live & Breathe and Founder of Virtual Influencer Agency Dudley Nevill-Spencer talks with Gordon Glenister, Global Head of Influencer Marketing at the BCMA about the growth of the virtual...
26 min
110
S1-E21: Influencer Marketing On Tik Tok
Top Tik Tok star Laura Edwards talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about the growth of Tik Tok and how important it will be for brands to engage new audiences. @gordonglenister@laurbubbleProduced by Neil Whiteside...
15 min
111
S1-E18: The Rules Of Influencer Marketing
In this episode we hear about the rules of advertising practices in the influencer marketing industry – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Emma Smith, Copy Advice Manager at Committee of...
13 min
112
S1-E19: Worklife Balance In Lockdown
In this episode we hear about life in lockdown – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Influencers Anthea Biggs and John Adams aka Dad Blog UK who talk about home schooling and their work-life...
29 min
113
S1-E17: The Magic Of Influence
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks to top female magician and star or Britains Got Talent, Josephine Lee (@josephineleeofficial) on how the entertainment industry is being creative...
10 min
114
S1-E16: Keeping Fit And Healthy In The Lockdown
Influencers, James Middleton and Rob Eades talk about keeping fit and healthy in the lockdown. These top content creators have found newly engaged audiences with their online fitness routines #fitness #influencer #contentcreator #stayfit #eatwell ...
27 min
115
S1-E15: Influencer Marketing In Challenging Times
More discussion on the impact of the Covid-19 outbreak on the influencer market.In this episode, host Gordon Glenister, Global Head of Influencer Marketing, talks with Rich Keith, a BCMA Board member and CEO of Fourth Floor Creative.Produced by Neil...
22 min
116
S1-E14: Impact Of Coronavirus On Influencer Mar...
In this episode host Gordon Glenister, BCMA's Global Head of Influencer Marketing, discusses the impact of the Coronavirus lockdown with Jess Markwood – Content & Strategy Director at The Fifth. Produced by Neil Whiteside at freedom:ONE
22 min
117
S1-E13: Influencer Marketing In China
In this feature-length episode, host Gordon Glenister, Global Head of Influencer Marketing at the BCMA, compares and contrasts the Influencer Marketing Industry in China with Elijah Whaley, Chief Marketing Officer at Parklu. Produced by Neil Whiteside...
36 min
118
S1-E12: High Profile & Luxury Brands
In this episode we get expert insight into the use of Influencers with high profile & luxury brands.We hear from Monika Shulz of Zurich Insurance and Rachel Clay of Matter of Form.Hosted by Gordon Glenister, Global Head of Influencer Marketing,...
20 min
119
S1-E11: Meet The Major Players: Tom Augenthaler
Over the next few episodes we’ll be meeting some of the major players in the Influencer Marketing world
29 min
120
S1-E10: Meet The Influencers
We meet three members of the Council Of Influencers from the BCMA
27 min
121
S1-E9: The Role Of The Influencer With Luxury B...
In this episode of 'Influence' we look at the role of the influencer in the luxury brands sector
24 min
122
S1-E8: The Role Of Influencers In Politics
The role of influencers in political campaigns
25 min
123
S1-E7: What Influencers Really Want - Exclusive...
In this episode we look at the reults of a recent BCMA/Whalar survey of Influencers
24 min
124
S1-E6: How Influencers Work With Brands
In this episode we’ll be looking at how talent works with brands
25 min
125
S1-E5: Influencer Marketing In The USA
We look at the Influencer market in the United States of America
36 min