What I Know

The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands. 

Business
Technology
News
1
What I Know Best: What’s In A Name
5 min
2
Breaking Beauty’s Gender Binary with Matthew He...
42 min
3
What I Know Best: Stu Landesberg Brings the Po...
4 min
4
Fighting for Every Customer, With Stuart Landes...
41 min
5
What I Know Best: Amy Errett on Leading With an...
6 min
6
Amy Errett of Madison Reed: How to See Around C...
43 min
7
What I Know Best: Michael Horvath on Venturing ...
4 min
8
Michael Horvath of Strava: Take Care of Your Pe...
41 min
9
What I Know Best: Ben Lamm on Being a Student a...
5 min
10
Ben Lamm of Colossal: Value Your Critics
46 min
11
What I Know Best: Tal Chitayat on Short Meeting...
3 min
12
Tal Chitayat of Full Circle: People Want to Be...
39 min
13
What I Know Best: Toni Ko Does a Tiny Thing to ...
4 min
14
Toni Ko: The Way Out of Worry
41 min
15
What I Know Best: Trinity Mouzon Wofford Sees ...
5 min
16
Trinity Mouzon of Golde: Grow at Your Own Pace
37 min
17
Delane Parnell: Find the Missing Piece in a Mas...
36 min
18
What I Know Best: Payal Kadakia’s Meditative P...
5 min
19
Payal Kadakia of ClassPass: Bring Your Full Self
35 min
20
What I Know Best: Kyle Vogt Poses As a Customer
4 min
21
Kyle Vogt of Cruise: Seek Truth For Yourself
48 min
22
Kate Hudson: What I Don't Like is Selling
34 min
23
Inc. presents 'Woman Inc." with Jenna Todey
38 min
24
What I Know Best: Nataly Kogan’s Secret to Publ...
4 min
25
Stacey Abrams and Lara Hodgson: The Real Risk I...
32 min
26
Nataly Kogan: Your Energy Is Your ‘Runway’
43 min
27
What I Know Best: Daniel Pink Gets His Ideas Down
3 min
28
Daniel Pink: The Power of Regret
34 min
29
What I Know Best: Julia Hartz Visualizes A Cons...
5 min
30
Julia Hartz of Eventbrite: Culture at Work? It’...
44 min
31
What I Know Best: Michelle Prepares For a Big P...
3 min
32
Michelle Cordeiro Grant of Lively: Do It All Ba...
45 min
33
What I Know Best: Amber’s Secret to Getting It ...
5 min
34
Amber Venz Box of LTK: Freedom Through Delegation
46 min
35
Gary Vaynerchuk: Use Your Soft Skills
24 min
36
What I Know BEST: Don’t Fear Asking The Most Ba...
7 min
37
Ryan Breslow of Bolt: Culture Is Everything
35 min
38
What I Know BEST: How To Deal With Customer Com...
11 min
39
Hint Water’s Kara Goldin: The Outsider’s Advantage
48 min
40
What I know BEST: Securing a Huge Customer with...
6 min
41
Michael Dell: A New Way To Think About Risk
32 min
42
What I Know BEST: How to Sell Anything Face-to-...
4 min
43
Kim and Tim Lewis of Curl Mix: Listen to Your ...
43 min
44
Rosie Mattio of Mattio Communications: Just Say...
43 min
45
Evan Horowitz and Geoffrey Goldberg of Movers+S...
36 min
46
Eren Bali of Carbon Health: Instinct Versus Data
51 min
47
John Christakos and Maurice Blanks of Blu Dot: ...
38 min
48
Cate Luzio of Luminary: Own Your Strengths
49 min
49
Sarah LaFleur: Be The Whole Person
52 min
50
Garry Tan: There is No Normal Path for Starting...
35 min
51
Ryan Petersen: Balancing Order and Disorder
46 min
52
Sallie Krawcheck: Look For Things Others Don’t See
45 min
53
Fawn Weaver: Build a Culture of Confidence
39 min
54
Melissa Bernstein: Existential Fear and Entrepr...
35 min
55
Obé Fitness: Adapting Under Pressure
48 min
56
Matthew Inman and Elan Lee: Invite Everyone to ...
62 min
57
Courtney Newell: Go Extra
38 min
58
Jack Dangermond: Being Interesting is Overrated
47 min
59
Jim Collins Part 2: What ELSE Makes Great Compa...
37 min
60
Jim Collins: What Makes Great Companies Tick
49 min
61
Eric Kinariwala: Connect Your Head and Your Heart
36 min
62
Year In Review
27 min
63
Blake Mycoskie: It’s More Fun To Start a Moveme...
46 min
64
Phil Libin: Find a new way to ski
52 min
65
Daina Trout: Investors Are Not Your Friends
42 min
66
Matthew Prince: Radical Transparency
45 min
67
Steve Huffman: Build Your Vision of the Future...
46 min
68
BONUS: Maria Sharapova at the Inc. 5000 Vision ...
37 min
69
Holly Thaggard: Be a Master of Perception
43 min
70
Melissa Ben-Ishay: The Faking It Playbook
36 min
71
John Mackey: The Delicate Balance of Purpose an...
37 min
72
Scott Svenson: Managing the Tension
44 min
73
What I Know Presents 'Book Smart'
17 min
74
Rich Kleiman: Instill Your Will on Your Future
50 min
75
Michael Acton Smith: Vision Without Execution i...
49 min
76
Neil Blumenthal: Research Your Way out of Risk
43 min
77
Sandra Oh Lin: Be a Transparent Leader During T...
35 min
78
Tariq Farid: Find a Mentor Who Challenges Your ...
42 min
79
Eileen Fisher: Find the Voice Behind Your Vision
35 min
80
Shan-Lyn Ma: Take the Time To Build a Rock-Soli...
33 min
81
Julia Cheek: Don't Try to Fit Someone Else's Model
42 min
82
Deirdre Quinn: Making the Perfect Partner
38 min
83
Nir Eyal: Eliminate Distractions
42 min
84
Scott Harrison: How to Use the Power of Storyte...
45 min
85
Rebecca Minkoff: Don't Wait to Change
34 min
86
Scott Kelly: Think Like an Engineer and Prepare...
32 min
87
Inc. Magazine Presents 'What I Know'
2 min