Dark Mode with John Coyle

The "dirty little secrets" nobody else will tell you about growing a social media following, creating content, and building a business.

Comedy
Business
Marketing
151
Building a Brand: Hexclad Cookware w/ Daniel Wi...
Our good friends swung by to be on the pod today. Chef Gordon Ramsay couldn't make it, but his business partners Danny Winer & Jason Panzer from Hexclad Cookware came to tell us all about their ecommerce brand's journey as a disruptor in the...
61 min
152
5 Ecommerce Metrics You Should Be Watching (But...
Want to know which ecommerce metrics you should be watching? Well, you came to the right place! In this episode Casey & John discuss five unique views into the performance of your business. https://www.youtube.com/watch?v=4noCxADfKao Don't forget...
41 min
153
How to Build a Food & Bev Ecommerce Brand w/ Ry...
Ryan Rouse from Highkey Snacks joins the guys for this episode to drop some highkey knowledge. If you're curious about the Food & Bev space in ecommerce, then you WILL NOT want to miss this episode. https://www.youtube.com/watch?v=BmblefcWO0M...
52 min
154
How to Build a Brand: Kuru Footwear w/ Sean McG...
Today on ModCom Sean McGinnis swings by for an interview with the guys. Topics include building, maintaining, and scaling as an ecommerce footwear brand. Some of Sean's answers might surprise the paid social marketers out there, but that makes them...
61 min
155
The #1 BEST Ad Hack For Better ROI: The Hook & ...
In this episode John and Casey share their #1 best ad hack for understanding how to get a better ROI from your ecommerce ads. Lots of examples and explanations are sure to leave you a better marketer after consuming this episode of the ModCom podcast....
62 min
156
The Price is Right Returns w/ Rabah Rahil
Rabah's back to join us for one of our favorite ModCom games: The Price is Right. Today he'll be going head-to-head against John. Feel free to play along, and see if you can beat these two! Originally aired on YouTube 3/15/2022:...
35 min
157
Is Bootstrapped or Venture-Backed Better? w/ Ra...
Joined by special guest Rabah Rahil, the guys discuss a variety of topics ranging from "LA Math" to an incredibly helpful app for ecommerce brands. And, of course, the guys will cover the differences between bootstrapped and venture backed businesses....
80 min
158
The Value of a Marketer
Have questions about what should you should expect from your marketing department? Trying to decide whether you should break up with your agency? Not sure if you could use a little help with your brand's marketing? Then this episode is for you!...
61 min
159
Show & Tell: We Got GOT!!!
John & Casey are professional marketers, but even the pros get got by other pros sometimes... This episode the guys show, tell, and analyze why and how they got got by marketers on a handful of products they bought online. This episode originally...
74 min
160
Buy or Sell? Marketing Trends...
On this episode John & Casey break down a list of ecommerce marketing trends by either buying them or selling them. Originally aired on YouTube 02/04/2022 - https://www.youtube.com/watch?v=7RcU3ij653c
63 min
161
Plotting Common Ecommerce Misconceptions
There's a lot of good ideas out there in the ecommerce world, but there's also some wolves in sheep's clothing as well. In this episode of ModCom, Casey and John are here to set the record straight... Which ecommerce marketing sayings are pretenders...
75 min
162
Sports Metaphors for Ecommerce Marketing
We use them all the time improvisationally, but today we're bringing them up on purpose... Sports Metaphors for Ecommerce Marketing! This episode will help you apply lessons you learned in all your favorite sports activities to your work in the field...
29 min
163
Is Branding Hurting Your Brand?
Every knows branding is a good thing, right? Yeah, maybe until you start hanging around performance marketers for a little while... This episode is a converasation between John & Casey that contains the nuance you need from the conversation of the...
37 min
164
Sell Me This BAD Christmas Product
Holidays should be nothing if not fun, right? That was the thought behind this Christmas-themed episode anyway... Essentially a spin on the notorious "sell me this pen" exercise, John submits some questionable (yet unquestionably festive) business...
81 min
165
The Price is Right: Ecommerce Edition
On this episode of Modern Commerce our special guest, Scott Boulis, joins us for our first round of The Price is Right: Ecommerce Edition. It's the same classic TV gameshow you already know and love, but with an ecommerce twist! Hosted by John Coyle...
62 min