Dark Mode with John Coyle

The "dirty little secrets" nobody else will tell you about growing a social media following, creating content, and building a business.

Comedy
Business
Marketing
101
Does ROAS Matter? w/ Charley T
From DTC Twitter to the Modern Commerce Podcast... Charley T joins John to hash out some of their philosophical differences from the internet town square. If you enjoyed this episode, please remember to rate & review!...
71 min
102
Drive More Sales: Practical Copywriting Tips w/...
Today we have Mason Doerr of Cardinal Agency and Cashflow Syndicate to share some practical tips we can use to write better copy that sells more products. This one jam-packed full of useful tactics you can implement today and get better conversion...
56 min
103
Marketing Strategies of Fastest-Growing & Highe...
This week we have Alexa Kilroy from Triple Whale on the show. Her position at Triple Whale gives Alexa a unique perspective and the ability to see a lot of data across a lot of ecommerce brands. Alexa is going to go over the mindset shifts, overall...
72 min
104
The Influencer Marketing Playbook in 2023
The ModCom crew sits down with Cody Wittick of Kynship to talk about what influencer marketing looks like in 2023. How brands should be leveraging influencer created content in their paid advertising efforts, and how to implement an influencer...
64 min
105
How to Build a Brand: Western Rise w/ Will Watters
Will Watters drops in to tell us about his brand, Western Rise. If you're curious about the launching (or more advanced inner-workings) of an apparel brand truly equipped for modern commerce, then you won't want to miss this episode! Don't forget to...
46 min
106
The Ultimate Guide to Creative Testing
Creative Testing is always a juicy topic of conversation on ModCom. On this week's episode we recruit Nicole Crowell, another Creative Strategist, to help us sift through the best SOPs for testing creatives. Below you will find the resources shared...
67 min
107
How to Build a Brand: Blushing Brunette Boutiqu...
Allen Jernigan pops in for an interview today. We discuss the live-selling model in ecommerce and other unique aspects of the online boutique business. If you enjoyed this episode please remember to rate & review!  Visit...
57 min
108
How to Build a Brand: Range Leather w/ Tim Aton
Tim Aton the COO of Range Leather dropped by for an interview. He shares the story of Range and drops some gems of knowledge as well. You definitely don't want to miss this one! If you enjoyed this episode please remember to rate & review!  Visit...
38 min
109
Recession Proofing Your Marketing Team w/ Nick ...
Nick Shackelford swings by to discuss how to recession proof your brand! Don't forget to rate & review! https://www.youtube.com/watch?v=Ch8prAYOS_8
69 min
110
How to Build a Brand: Kizik Footwear w/ Brett S...
Brett Swensen drops in to tell us his story of ecommerce marketing & Kizik Footwear. Buckle up and enjoy the ride through the building of this unique brand! If you enjoyed this video please remember rate & review! Visit Kizik...
60 min
111
How to Build a Brand: Supply w/ Trace Crawford
This week Trace from Supply joins the guys for our next edition of our "How to Build a Brand" series. If you enjoyed this video please remember to rate & review. Visit Supply: https://supply.co/ Follow Trace on Twitter: @BubbaDoesEcom...
71 min
112
The Price is Right Vol. 3
Joel Padron is back! And he brought our favorite game with him... Buckle up & get ready for the third volume of The Price is Right: Ecommerce Edition! If you enjoyed this video please remember to rate & review!...
32 min
113
How to Build a Brand: CrossNet w/ Joel Padron
On today's episode Joel Padron joins us to discuss the rise of CrossNet— the hybrid sports ecomm phenomenon, and his recent move from being the Marketing Director there to the Head of Paid at Homestead. If you enjoyed this video please remember to...
49 min
114
How to Build a Brand: Patrick Adair Designs w/ ...
These two college dropouts went from making YouTube videos to Growing Patrick Adair Designs into an 8-figure e-commerce brand. Today we're interviewing Lewis Fausett of Patrick Adair Designs. His story is incredibly unique in the world of e-commerce....
71 min
115
How to Build a Brand: Purple Mattress w/ Chris ...
We chatted with a couple of the guys who put Purple Mattress on the map! This is their story in their own words and how they view marketing in today's DTC climate. If you enjoyed this epsiode please remember to rate & review! ...
68 min
116
How to Build a Brand: Jones Road Beauty w/ Cody...
On this episode Cody Plofker zooms in for an interview with the guys. John asks the hard hitting questions you want to hear, and Cody brings the answers! Also, Casey sports a new bomber jacket... If you enjoyed this video please remember to rate &...
53 min
117
Building a Brand: Hexclad Cookware w/ Daniel Wi...
Our good friends swung by to be on the pod today. Chef Gordon Ramsay couldn't make it, but his business partners Danny Winer & Jason Panzer from Hexclad Cookware came to tell us all about their ecommerce brand's journey as a disruptor in the...
61 min
118
5 Ecommerce Metrics You Should Be Watching (But...
Want to know which ecommerce metrics you should be watching? Well, you came to the right place! In this episode Casey & John discuss five unique views into the performance of your business. https://www.youtube.com/watch?v=4noCxADfKao Don't forget...
41 min
119
How to Build a Food & Bev Ecommerce Brand w/ Ry...
Ryan Rouse from Highkey Snacks joins the guys for this episode to drop some highkey knowledge. If you're curious about the Food & Bev space in ecommerce, then you WILL NOT want to miss this episode. https://www.youtube.com/watch?v=BmblefcWO0M...
52 min
120
How to Build a Brand: Kuru Footwear w/ Sean McG...
Today on ModCom Sean McGinnis swings by for an interview with the guys. Topics include building, maintaining, and scaling as an ecommerce footwear brand. Some of Sean's answers might surprise the paid social marketers out there, but that makes them...
61 min
121
The #1 BEST Ad Hack For Better ROI: The Hook & ...
In this episode John and Casey share their #1 best ad hack for understanding how to get a better ROI from your ecommerce ads. Lots of examples and explanations are sure to leave you a better marketer after consuming this episode of the ModCom podcast....
62 min
122
The Price is Right Returns w/ Rabah Rahil
Rabah's back to join us for one of our favorite ModCom games: The Price is Right. Today he'll be going head-to-head against John. Feel free to play along, and see if you can beat these two! Originally aired on YouTube 3/15/2022:...
35 min
123
Is Bootstrapped or Venture-Backed Better? w/ Ra...
Joined by special guest Rabah Rahil, the guys discuss a variety of topics ranging from "LA Math" to an incredibly helpful app for ecommerce brands. And, of course, the guys will cover the differences between bootstrapped and venture backed businesses....
80 min
124
The Value of a Marketer
Have questions about what should you should expect from your marketing department? Trying to decide whether you should break up with your agency? Not sure if you could use a little help with your brand's marketing? Then this episode is for you!...
61 min
125
Show & Tell: We Got GOT!!!
John & Casey are professional marketers, but even the pros get got by other pros sometimes... This episode the guys show, tell, and analyze why and how they got got by marketers on a handful of products they bought online. This episode originally...
74 min