Motherhood Anthology: Photography Edu...

Welcome to The Motherhood Anthology podcast: photography education to create a business you love. This podcast will serve as an invaluable resource to guide you in the world of motherhood photography and owning your own successful photography business. Tune in weekly to hear from us and some of our most admired friends and colleagues as we share some of our greatest tools, how-tos, successes, failures, and everything in between.

Visual Arts
Entrepreneurship
Careers
76
Episode 62 - Setting Business Goals and Visions...
We all have hopes and dreams for our businesses that need to be set and laid out so that we can actually achieve them. Special guest, Kristin Sweeting, is back on the podcast this week to chat about all things vision casting, goal setting, and how to maintain our own self-care through it all.
52 min
77
Episode 61: Anxiety, Burnout, and Creatives (fe...
In today's episode, Kim is joined by our first-ever TMA Podcast Sponsor: Sara Bywaters-Baldwin of Willow Canvas. Tune in for a discussion about everything from anxiety among creative entrepreneurs, photographers as therapists, insights into the art behind Willow Canvas backdrops, how Sara defines success, and so much more.
44 min
78
Episode 60: Tackling Imposter Syndrome & Findin...
No matter how much experience you have or how much you're selling in revenue, we ALL experience imposter syndrome. Today's guest, Lisa DiGeso, is a fellow photographer and the owner of the online photography hub, The Milky Way.
30 min
79
Episode 59: Success Story: Jacob & Brielle Phot...
Today, Kim is joined by Brielle Pepper from Jacob & Brielle Photography as she shares her success story. She's only 25 years old, but she's already built an impressive business.
52 min
80
Episode 58: Best of Season 1
Today’s episode will be a bit different. Instead of a brand new episode, we decided to recap a few of our most popular episodes for you. As we were looking through our top episodes a theme began to emerge... mindset and psychology of business. How cool is that? Of our top episodes, most of them fell into that category. So we have created for you today a recap of some of the most popular episodes that fit those themes.
33 min
81
Episode 57: Career Longevity in Photography fea...
In this episode, Kim is joined by Elizabeth Messina. Elizabeth has been named one of the most influential photographers of the decade. She's a best-selling author and her work has appeared in Vogue, Harper's Bazaar, and more. She's well known for her luminous, intimate portraits of incredible women including Christina Aguilera, Lauren Conrad, Hilary Duff, Katherine Schwarzenegger, Tiffani Amber Thiessen, and Brooke Shields. Elizabeth is renowned not only for her talent, but also for her career longevity. This week, she shares tips about how you too can set your business on track to great and lasting success.
56 min
82
Episode 56: Part 3: Blueprint Mini Series - Pri...
Join Kim, Jenny, and Allison for the final part of this week's 3-part mini-series. These episodes have been a crash course to our three most important pillars for photographers who want to build their businesses. In today's episode, Part 3, we are talking all about pricing and pricing structure. There are many ways to structure your pricing, and we are sharing how to determine what might be best for your business. Additionally, we're helping you with a quick exercise (as easy as 5 minutes!) to calculate your minimum number to help make sure your business is profitable. Finally, we're talking all about imposter syndrome, because we ALL feel like imposters sometimes, especially when we raise our prices and try to make those big sales. If you missed the past two episodes, part 1 all about your branding, and part 2 which digs into marketing, make sure you go back and listen to them!
53 min
83
Episode 55: Part 2: Blueprint Mini Series - Mar...
Join Kim, Jenny, and Allison for a 3-part mini-series this week. These are our three most important pillars for photographers who want to build their businesses. In today's episode, Part 2, we are talking all about marketing. Almost every photographer we work with has questions about their website content, SEO, social media marketing, and in-person marketing - in today's episode, we're digging into all of it. If you missed yesterday's bonus episode, part 1 of this 3-part series, we talked all about your branding. Make sure you go back and listen to it if you haven't already! And don't forget to come back for more in part 3 tomorrow, where we will be talking all about pricing.
48 min
84
Episode 54: Part 1: Blueprint Mini Series - Bra...
Join Kim, Jenny, and Allison for a 3-part mini-series this week. These are our three most important pillars for photographers who want to build their businesses. In today's episode, Part 1, we are talking all about branding. This will be especially helpful if you are a new business or if you are hoping to pivot your business from weddings or everything to motherhood. Branding can help you attract your ideal client, take the photos you really want to be taking, raise your prices, pivot your business niche, and so much more. In the next two parts, we'll be talking about marketing and pricing, so stay tuned this week for the whole three-part series!
54 min
85
Episode 53 - Best Photography Business Advice
Join the TMA partners Kim, Jenny, and Allison for a discussion about the best photography business advice. From pricing and profitability to work-life balance with a growing family, to client work best practices, and more. This is just a small glimpse at some of the incredible coaching advice available inside our community. If you haven't already, make sure to join our free Facebook community today.
46 min
86
Episode 52 - Success Story: Lena Porter of Lena...
In this week's episode, we are excited to share another success story with you. Meet Lena Porter, a wedding and portrait photographer from Seattle.
41 min
87
Episode 51 - Part 2: Creating Meaningful Client...
This week on the podcast, Laura Gattis returns. Laura is the owner of Laura Gattis Photography and an educator in our TMA membership community. Laura brought so much value to our conversation that we decided to split this into two parts again.
25 min
88
Episode 50 - Part 1: Creating Meaningful Client...
This week on the podcast, our guest is Laura Gattis, owner of Laura Gattis Photography and an educator in our TMA membership community. Laura brought so much value to our conversation that we decided to split this into two parts again. In this episode, Part 1, Laura shares how she has set her brand and workflow apart from other photographers, and how the client connection is one of the most important factors in her business strategy. Don't miss part 2 coming next week.
34 min
89
Episode 49 - Incorporating Heirloom Photography...
In this week's episode, our guest is Anna Claire Collier, founder of Born & Raised Studio, a traveling children's heirloom portrait studio. We leave no stone unturned as we discuss exactly what a session looks like, all the way from session times to pricing and products. This episode is packed with helpful information for any of you who might be interested or slightly intrigued by the beautiful artwork that is heirloom photography.
52 min
90
Episode 48 - Part 2 with Chris Scott of Swift G...
We're back for Part 2 with special guest Chris Scott, co-founder of Swift Galleries. In this episode, Chris breaks down how to help clients understand the value of physical products, how to build excitement for your clients about products, what's to come in the photography industry, and so much more. If you missed part 1, make sure to go back and listen to last week's episode, too!
27 min
91
Episode 47 - Part 1 with Chris Scott of Swift G...
Meet special guest Chris Scott, co-founder of Swift Galleries. In Part 1 of this incredible interview, Chris introduces his company Swift Galleries, explores different methods for selling prints in addition to shooting, emphasizes the importance of committing to your business and other mindset strategies, and so much more. Don't forget to join us for Part 2 next week.
43 min
92
Episode 46 - Taking the Leap into Full-Time Pho...
In today's episode, Kim is joined by Caroline Ketterer of Caroline Jean Photography, to talk about what it looks like to take the leap into full-time photography. Caroline shares how she made the decision to transition from teaching to photography, the mindset shift of saying yes and believing in herself, how her loved ones responded to this major life change, and what it means to be successful. If you're thinking about transitioning into full-time photography, this is a podcast you won't want to miss.
36 min
93
Episode 45 - Elevating Your Pricing & Branding ...
In this episode, Kim and Jenny discuss mindset shifts for pricing and branding. One of our favorite transformations to witness in the TMA community is when our members share how these tips and this coaching helped them increase their pricing and find a renewed sense of work-life balance.
44 min
94
Episode 44 - Choosing & Investing in Business E...
In today's episode, we're talking about the importance of exploring all your options when it comes to business education, coaching, and mentorship. There are so many different ways to learn and implement strategies and techniques in your business, and we encourage you to explore them to find out what works most effectively for you. In addition to The Motherhood Anthology membership community, we are excited to introduce a new opportunity: a small group mentorship program. Our guest today, Brooke Tennant of Petite Magnolia Photography, has been part of our mentorship group and is sharing her experience and journey to success in her own business.
57 min
95
Episode 43 - Success Story: Kate Marie Portraiture
In this week's episode, we are excited to share another success story with you. Meet Kate, a newborn and family photographer from Texas.
40 min
96
Episode 42 - Santa Session
It might be hard to imagine during this heat wave, but it's time to start thinking about and planning for Santa Sessions! This is one of our favorite ways to book up our calendars in the coming weeks.
57 min
97
Episode 41 - Case Study: Kayla Victor
This week, the TMA team is excited to coach and mentor for another case study session. Join Jenny Cruger and Allison Craig of TMA as they share with you a live coaching and mentoring session featuring Kayla Victor of Kayla Marie Photography.
54 min
98
Episode 40 - How to Fill Your Fall Calendar Thi...
Right now we're sweltering in the summer heat, but before you know it, it will be fall: one of our potentially most lucrative seasons as photographers. Now is the time to fill your calendars and book out your sessions to make this fall season your most successful one yet. In this episode, Kim & Jenny are sharing some of our best tips to start filling up your calendars this week.
29 min
99
Episode 39 - Photography Business Questions Ans...
Formerly known as "10 in 10," Kim, Allison, and Jenny are answering 10 of your questions in today's episode. In this episode, we're talking about pricing and offers during an economic recession, conversion rates from inquiry to booking, what products sell the most often and are the most profitable, how to handle customers who only want digitals, tips on selling wall art and designing wall galleries, and so much more. If you want the chance for your question to possibly get answered on the podcast, make sure you join the TMA membership: https://themotherhoodanthology.com/photography-education-membership/
64 min
100
Episode 38 - Optimize SEO With AI & More (featu...
Photographers are harnessing the power of AI in so many creative and innovative ways, including when it comes to Search Engine Optimization (also known as SEO). This week is a special episode adapted from a recent coaching call inside our TMA membership. Allison is joined by Melissa Arlena, motherhood photographer and SEO business coach.
31 min