The Modern Retail Podcast
The Modern Retail Podcast is a podcast about all the ways the retail industry is changing and modernizing. Every Saturday, senior reporters Gabi Barkho and Melissa Daniels break down the latest retail headlines and interview executives about what it takes to keep up in today’s retail landscape, diving deep into growth strategies, brand autopsies, economic changes and more
476
Deutsch’s Mike Sheldon: The advertising agency ...
The big shift in this year has been in the marketers’ demands from an agency. It’s not just about the advertising anymore. Agencies are increasingly being called on to solve business problems -- and it's showing. Mike Sheldon, Chairman and CEO of...
27 min
477
IBM’s Michelle Peluso: Marketers need to be ret...
Blockchain and AI are IBM's big bets to take the company back on the top as a leader in innovation and technology. Michelle Peluso, chief marketing officer at IBM, discusses how the technologies will change the craft of marketing.
31 min
478
Nestle’s Pete Blackshaw: It’s challenging for a...
There's a lot of talk around "nimbleness" inside big companies. But the legacy internal red tape stands in the way of operations and the lessons of traditional marketing behavior are difficult to unlearn. That's been the responsibility of Pete...
30 min
479
Rothy's president Kerry Cooper: The challenge f...
Instagram has long been touted as a haven for direct-to-consumer brands. The case has been the same for Rothy’s, a women’s shoe brand that recently surged in popularity after actress and royal family member Meghan Markle, wore the label on the day...
31 min
480
MedMen’s David Dancer: Regulations need to catc...
Cannabis has succeeded in going from being stigmatized by society to now capturing the imagination of retailers, investors and consumers. MedMen, a publicly traded company out of California, is at the forefront of the developing cannabis...
32 min
481
MullenLowe Group's Alex Leikikh: There are too ...
The agency world is shrinking. Alex Leikikh, global CEO at MullenLowe Group, thinks there is an oversupply of agencies in the U.S. market. He believes that as more clients start to go in-house, there will be more mergers and more agencies will go out...
32 min
482
Citi’s Jennifer Breithaupt: People are turning ...
Citi has doubled down on music as it tries to become a more emotional part of its customers' lives, Citi’s Global Consumer CMO Jennifer Breithaupt said in the latest episode of Making Marketing. Breithaupt discusses how experiential made...
28 min
483
Droga5's Neil Heymann: We have to remind oursel...
Independent agencies are having a moment in the competitive advertising agency landscape, but it's not all rosy. On this episode of Making Marketing, Neil Heymann, Droga5's new chief creative officer, discussed how tough it is to be an indie creative...
28 min
484
VMLY&R’s Jon Cook: Agencies take the client rel...
Last week, Midwest digital shop VML was merged with old-school legacy agency Y&R, one of the first moves under WPP's new CEO, Mark Read. It's part of a larger plan to create a slimmer, less siloed holding company that's better suited to face the...
35 min
485
Equinox's Vimla Black Gupta on data, influencer...
When it comes to lifestyle brands, Equinox makes a pretty good case for itself. What started out as a luxury gym has evolved into a hospitality brand, talent agency, digital magazine, and more. Leading the lifestyle charge is CMO Vimla Black Gupta,...
26 min
486
R/GA's Bob Greenberg: 'If I see enough pushback...
In 1977, Robert Greenberg, also known as Bob, and his brother, Richard, decided to combine both their creative powers and initials to create R/GA. Since its creation over 40 years ago, R/GA has evolved many times, and that, according to Bob, played a...
34 min
487
Verizon's Andrew McKechnie: 'The agency model i...
In the Spring of 2017, Verizon brought on Andrew McKechnie to run its new, in-house creative agency after a long career at Apple and a handful of other agencies. In this episode, McKechnie talks about why creatives actually do want to work with...
39 min
488
Heineken's Jonnie Cahill: Bringing data and adv...
Jonnie Cahill, the new CMO for Heineken USA, is charged with marketing one of the world's largest beer brands in one of the largest beer markets. In this episode, Cahill discusses Heineken's global focus, the specific challenges of the U.S. beer...
33 min
489
Publicis' Nick Law: Big agencies don't take cre...
Since joining Publicis Groupe as global chief creative earlier this year, Nick Law, a longtime agency veteran, has been on a mission to help reinvent the agency holding company. On this episode, Law discusses how the internet has changed the way...
36 min
490
Group M's Susan Schiekofer: We need to understa...
Susan Schiekofer, Chief Digital Investment Officer at Group M, runs digital investments at the world's largest media agency where her focus is purely on the brands. On this episode Schiekofer discusses the ins and outs of the pitch process, helping...
28 min
491
The reality of dying ad agencies
Adapt or die. It’s something most business say they practice but rarely do. An exception is Tracy Wong, the founder of Wongdoody, a 25-year-old creative agency whose acquisition by Indian IT and consulting giant Infosys was announced in April. On...
31 min
492
VC Eric Hippeau: Marketing is at risk of being ...
Eric Hippeau, managing partner at Lerer Hippeau Ventures, has invested in many entrepreneurial projects over the years. When looking for his next investment, one of the first things Hippeau considers is the passion and life experience of its founders....
21 min
493
Dentsu's Nick Brien: Performance based compensa...
Nick Brien, CEO of the Dentsu Aegis Network, talks about holding the agencies to a higher standard on accountability, the impending consultancy competition and procurement.
35 min
494
Intel’s Yogiraj Graham: Brands should own the c...
Yogiraj Graham is the global director of the creative content labs at Intel. Through its in-house shop, Agency Inside, Intel has for years exercised comparatively firm control over its marketing. Yogi leads Intel’s team of 111 people globally, that...
25 min
495
Northwestern Mutual’s Aditi Gokhale: ' I’m not ...
Aditi Javeri Gokhale, the CMO of Northwestern Mutual, crafted her own job description as the first-ever CMO of the company and overhaul Northwestern Mutual’s brand awareness and practices. On this episode, she discusses her plan of action and where...
26 min
496
Ogilvy’s Tham Khai Meng: Data without ideas is ...
Tham Khai Meng is Ogilvy's worldwide chief creative officer. He thinks 'Westworld' is right. What is the difference between fake and real anymore? AI is blurring out all the definitions. On this episode, he discusses how the tech world has...
13 min
497
Anheuser-Busch’s Marcel Marcondes: Marketing is...
Companies have to be more than buildings -- they have to stand for something. It’s a tall order, especially if you sell products like toothpaste or deodorant. On this week’s episode of Starting Out, Anheuser-Busch U.S. CMO Marcel Marcondes...
28 min
498
Richard Edelman: 'We would have been choked by ...
Richard Edelman, president and CEO of Edelman, inherited the family business from his father 40 years ago. Since then, he has expanded the company to 29 different countries, while remaining independent and family-held. Edelman discusses growth,...
26 min
499
Wongdoody’s Tracy Wong: We're living the realit...
Adapt or die. It’s something most business say they practice but rarely do. An exception is Tracy Wong, the founder of Wongdoody, a 25-year-old creative agency whose acquisition by Indian IT and consulting giant Infosys was announced in April. On...
23 min
500
HP's Antonio Lucio: 'Most data is commoditized'
In the year of the pivot to reality, marketers are rethinking their reliance on agencies and relationships with platforms. The General Data Protection Regulation has forced companies to reconsider business approaches, but good businesses are...
30 min