The Modern Retail Podcast
The Modern Retail Podcast is a podcast about all the ways the retail industry is changing and modernizing. Every Saturday, senior reporters Gabi Barkho and Melissa Daniels break down the latest retail headlines and interview executives about what it takes to keep up in today’s retail landscape, diving deep into growth strategies, brand autopsies, economic changes and more
426
Omnicom’s Peter Sherman: We want to connect, no...
31 min
427
Salesforce’s Stephanie Buscemi: Brand purpose i...
29 min
428
Shopify’s Hana Abaza: Direct-to-consumer is a m...
29 min
429
Liberty Mutual’s Emily Fink: Our customer's exp...
The direct-to-consumer era is changing consumer behavior and expectations across categories, be it retail or insurance. Liberty Mutual has felt this shift, and in its new products as well as marketing is attempting to change in line with those...
29 min
430
'We think of our category as comfort': Brooklin...
The direct-to-consumer playbook at this point is well known: Launch online with one product, expand to physical stores, and stretch into new products and even categories. For Brooklinen, the online-born bedding brand, it's no different. The company,...
34 min
431
Athleta CMO Sheila Shekar Pollak: Moving creati...
In the last year, Athleta, the women's workout wear brand owned by Gap Inc., has taken its creative in-house for its content creation efforts. Athleta CMO Sheila Shekar Pollak discusses the marketing mix for the brand that is on its way to becoming a...
31 min
432
Mizzen and Main’s Kevin Lavelle: The DTC space ...
There is no lack of success stories in the direct-to-consumer markets. But there are also questions being asked of how long the industry can sustain itself. With a plethora of new brands launched every day, built on VC money with tall growth targets,...
38 min
433
Visible CMO Minjae Ormes: Phone service can be ...
A few months ago, Verizon launched Visible, a new brand that sits within the multi-billion dollar company. Launched invite-only, Visible is a digital-only phone carrier with no stores and e-commerce only service. And the telco brand is taking cues...
27 min
434
MM. LaFleur's Sarah LaFleur: To grow, you have ...
As DTC brands grow up, they begin to look a lot like traditional brands. The challenge then, is differentiation. The solution: better data management. MM. LaFleur, the “bento box” pioneer of women’s workwear is one of those brands that uses data...
33 min
435
Deloitte Digital’s Alicia Hatch: We are ready t...
Consultancies are turning into agencies as agencies grapple for a seat at the table. Alicia Hatch, CMO of Deloitte Digital, the $1 billion ad agency that sits within Deloitte, has insight into why consultancies are built for the modern CMO. On this...
26 min
436
Gravity Products CEO Mike Grillo: DTC is not a ...
Born online direct-to-consumer brands are increasingly turning to traditional physical retail models to find new places for growth. Mike Grillo, CEO at Gravity Products, thinks DTC is just a launch model and not a sustainable business model for the...
29 min
437
Thirty Madison's Steven Gutentag: DTC brands ri...
Thirty Madison, the parent company behind men’s hair loss treatment Keeps and migraine treatment company Cove, which just raised a little over $15 million in funding, is using the wellness and health momentum in the DTC industry as it looks to...
33 min
438
American Express's Elizabeth Rutledge: Customer...
At a time when brands everywhere are turning to digital marketing to connect with customers, American Express is taking a much more human approach. For Rutledge, her motto has always been, 'Customer first,' so it felt natural to try and find a way to...
32 min
439
Shiv Singh: When it comes to platforms, markete...
For Shiv Singh, most of the industry's current problems come down to trust. That's the focus of the former PepsiCo and Visa marketing executive's new book, co-written with psychologist Rohini Luthra. The book, called "Savvy: Navigating Fake Companies,...
35 min
440
Hims' Andrew Dudum: A DTC shake out is coming
One year old men's healthcare DTC brand is attempting to disrupt healthcare. The company, which is centered around removing the friction from treating common health issues such as erectile disfunction and hair loss, uses a combination of affordable...
33 min
441
Orange Theory’s Kevin Keith: ‘Wellness is here ...
Orange Theory, a fitness company founded in 2010, is now making $1 billion in revenue and is on track to open 2,500 studios by 2024. The brand is riding the wellness wave, which means more than just fitness. Kevin Keith, chief brand officer at Orange...
30 min
442
Ro’s Rob Schutz: Facebook remains the most effe...
Ro, a healthcare direct-to-consumer company that began with a product to treat erectile dysfunction, has a different set of marketing challenges to worry about compared to other DTC brands. Regulation in marketing pharmaceutical products differs from...
32 min
443
'How Hill City affects Gap Inc. is TBD': Eric T...
Late last year, Gap Inc. launched Hill City, an activewear line that is its version of Athleta, but for men. It's also the retail giant's new opportunity to keep growing in activewear. Eric Toda, head of marketing at Hill City, says the advantages of...
31 min
444
Parachute's Luke Droulez: I don't want to be kn...
Born online, so-called DTC brands are growing up. Retailers that were once solely e-commerce are now turning to a more traditional playbook for growth. Rolling our physical retail stores is the first step in the way. Parachute, a digitally-born bed...
30 min
445
Intel's Teresa Herd: In-house agencies have 'in...
The road to in-house certainly isn’t smooth. As the industry gets more and more excited about brands building their internal agencies, a bit of a rude awakening came in December last year when Intel announced it would be shuttering its internal...
20 min
446
SAP’s Alicia Tillman: The focus of B2B marketin...
B-to-B marketing is not a bubble. The rise of influencers and direct-to-consumer businesses have presented marketers with new challenges with whom to market to and which tools and channels to use. Inside SAP, chief marketing officer Alicia Tillman is...
39 min
447
Karmarama's Ben Bilboul on working with a consu...
Consolidation is the name of the game and one of the big players in the M&A space are consultancies. Karmarama CEO Ben Bilboul discusses the merits of being acquired by Accenture, why he is wary of holding companies and more.
25 min
448
Marketing drives the business again and agencie...
On this episode of the Making Marketing by Digiday, we recap the big themes that emerged for marketers this year, from agency consolidation to marketing evolving as a driver of business.
9 min
449
GoPro’s Nick Woodman on building a media brand ...
For GoPro, it never considered itself as solely a camera maker. Rather, it was a media brand, according to founder Nick Woodman. He discusses reshaping the brand over the years, how GoPro’s media team operates differently and more.
22 min
450
iCrossing’s Anne Bologna: Brands will take more...
Big mergers resulting in new entities like Wunderman Thompson and VMLY&R have set the tone for 2019: It’s going to be the year of consolidation. Anne Bologna, chief strategy officer at Hearst-owned agency iCrossing, says there is too much...
24 min