The Modern Retail Podcast
The Modern Retail Podcast is a podcast about the retail space, from legacy companies to the buzzy world of DTC startups. Every Thursday, Cale Weissman, editor of Modern Retail, interviews executives about their growth and marketing strategies. And every Saturday Gabi Barkho, senior reporter, sits down with the Modern Retail staff to chat about the latest headlines in the retail world.
351
Verizon's Andrew McKechnie: 'The agency model i...
In the Spring of 2017, Verizon brought on Andrew McKechnie to run its new, in-house creative agency after a long career at Apple and a handful of other agencies. In this episode, McKechnie talks about why creatives actually do want to work with...
39 min
352
Heineken's Jonnie Cahill: Bringing data and adv...
Jonnie Cahill, the new CMO for Heineken USA, is charged with marketing one of the world's largest beer brands in one of the largest beer markets. In this episode, Cahill discusses Heineken's global focus, the specific challenges of the U.S. beer...
33 min
353
Publicis' Nick Law: Big agencies don't take cre...
Since joining Publicis Groupe as global chief creative earlier this year, Nick Law, a longtime agency veteran, has been on a mission to help reinvent the agency holding company. On this episode, Law discusses how the internet has changed the way...
36 min
354
Group M's Susan Schiekofer: We need to understa...
Susan Schiekofer, Chief Digital Investment Officer at Group M, runs digital investments at the world's largest media agency where her focus is purely on the brands. On this episode Schiekofer discusses the ins and outs of the pitch process, helping...
28 min
355
The reality of dying ad agencies
Adapt or die. It’s something most business say they practice but rarely do. An exception is Tracy Wong, the founder of Wongdoody, a 25-year-old creative agency whose acquisition by Indian IT and consulting giant Infosys was announced in April. On...
31 min
356
VC Eric Hippeau: Marketing is at risk of being ...
Eric Hippeau, managing partner at Lerer Hippeau Ventures, has invested in many entrepreneurial projects over the years. When looking for his next investment, one of the first things Hippeau considers is the passion and life experience of its founders....
21 min
357
Dentsu's Nick Brien: Performance based compensa...
Nick Brien, CEO of the Dentsu Aegis Network, talks about holding the agencies to a higher standard on accountability, the impending consultancy competition and procurement.
35 min
358
Intel’s Yogiraj Graham: Brands should own the c...
Yogiraj Graham is the global director of the creative content labs at Intel. Through its in-house shop, Agency Inside, Intel has for years exercised comparatively firm control over its marketing. Yogi leads Intel’s team of 111 people globally, that...
25 min
359
Northwestern Mutual’s Aditi Gokhale: ' I’m not ...
Aditi Javeri Gokhale, the CMO of Northwestern Mutual, crafted her own job description as the first-ever CMO of the company and overhaul Northwestern Mutual’s brand awareness and practices. On this episode, she discusses her plan of action and where...
26 min
360
Ogilvy’s Tham Khai Meng: Data without ideas is ...
Tham Khai Meng is Ogilvy's worldwide chief creative officer. He thinks 'Westworld' is right. What is the difference between fake and real anymore? AI is blurring out all the definitions. On this episode, he discusses how the tech world has...
13 min
361
Anheuser-Busch’s Marcel Marcondes: Marketing is...
Companies have to be more than buildings -- they have to stand for something. It’s a tall order, especially if you sell products like toothpaste or deodorant. On this week’s episode of Starting Out, Anheuser-Busch U.S. CMO Marcel Marcondes...
28 min
362
Richard Edelman: 'We would have been choked by ...
Richard Edelman, president and CEO of Edelman, inherited the family business from his father 40 years ago. Since then, he has expanded the company to 29 different countries, while remaining independent and family-held. Edelman discusses growth,...
26 min
363
Wongdoody’s Tracy Wong: We're living the realit...
Adapt or die. It’s something most business say they practice but rarely do. An exception is Tracy Wong, the founder of Wongdoody, a 25-year-old creative agency whose acquisition by Indian IT and consulting giant Infosys was announced in April. On...
23 min
364
HP's Antonio Lucio: 'Most data is commoditized'
In the year of the pivot to reality, marketers are rethinking their reliance on agencies and relationships with platforms. The General Data Protection Regulation has forced companies to reconsider business approaches, but good businesses are...
30 min
365
‘Advertising’s a weird industry’: Wieden+Kenned...
As managing director of Wieden+Kennedy, Neal Arthur is an independent spirit who grew up as the only black kid in his California neighborhood. At Wieden and Kennedy, his independence found a home. On today’s episode, Arthur talks about stumbling...
30 min
366
Verizon’s Andrew McKechnie: ‘I’ve always been e...
Andrew McKechnie is the chief creative officer at Verizon, where he’s building the company’s in-house agency, 140. McKechnie, who last served as global group creative director at Apple, spent years on the agency side, which he says left him...
31 min
367
'I felt like a fraud': PJ Pereira on proving yo...
PJ Pereira is the founder and creative chairman of Pereira & O'Dell. He also wrote a trilogy of West African myths. On this episode of Starting Out, Pereira discusses how writing helps maintain his business and creative acumen, and he talks about...
27 min
368
TBWA's Nancy Reyes: 'When you earn something, i...
Nancy Reyes is the managing director of TBWA\Chiat\Day in New York. Reyes grew up in Long Island City in New York amid rundown houses and warehouses. Her mother was a housekeeper, and her father drove taxis. On this episode of Starting Out, Reyes...
23 min
369
Leo Burnett’s Mark Tutssel on applying lessons ...
Mark Tutssel is the executive chairman at Leo Burnett. Early on, he learned to watch people to understand them and the value of their attention. On this episode of Starting Out, Tutssel talks about the cruel yet kind decision of an agency executive in...
26 min
370
Essence’s Christian Juhl on growing companies a...
Christian Juhl is the global CEO at Essence. Juhl, who majored in political science in college, sees modern work as being inherently political -- from running a company to building consensus and avoiding factions. On this episode of Starting Out, he...
25 min
371
‘In careers, you make bets’: GE’s Linda Boff on...
GE CMO Linda Boff has been in business for years. As a manager, she has developed what she calls a "spidey sense" about hiring. On this episode of Starting Out, Boff discusses how this sense has helped her decide which candidates to take chances on.
28 min
372
OMD CEO John Osborn: Allow yourself flexibility...
John Osborn recently made a major leap when he moved to media agency OMD after 25 years at creative shop BBDO. But the seemingly sharp turn in his career was the result of an organized mind. On this episode of Starting Out, Osborn discusses being an...
17 min
373
Ogilvy & Mather’s John Seifert You’re only as g...
From college dropout to the worldwide CEO of Ogilvy & Mather, John Seifert’s career seems like the plot of a movie. Seifert joined the agency for a summer job during his sophomore year at the University of Southern California 38 years ago -- and...
23 min
374
Big Spaceship’s Michael Lebowitz: ‘Half of all ...
Michael Lebowitz is the founder and CEO of creative agency Big Spaceship, which has grown to over 100 employees since he started it in 2000. In this episode of Starting Out, Lebowitz talks about the importance of creating a framework for creativity...
29 min
375
Razorfish co-founder Jeff Dachis on his days of...
Jeff Dachis is the founder of diabetes management app One Drop and co-founder of Razorfish. On this episode of Starting Out, Dachis discusses his career path, from his days of being a self-described provocateur in downtown New York to starting a new...
29 min