The Modern Retail Podcast
The Modern Retail Podcast is a podcast about the retail space, from legacy companies to the buzzy world of DTC startups. Every Thursday, Cale Weissman, editor of Modern Retail, interviews executives about their growth and marketing strategies. And every Saturday Gabi Barkho, senior reporter, sits down with the Modern Retail staff to chat about the latest headlines in the retail world.
326
Thirty Madison's Steven Gutentag: DTC brands ri...
Thirty Madison, the parent company behind men’s hair loss treatment Keeps and migraine treatment company Cove, which just raised a little over $15 million in funding, is using the wellness and health momentum in the DTC industry as it looks to...
33 min
327
American Express's Elizabeth Rutledge: Customer...
At a time when brands everywhere are turning to digital marketing to connect with customers, American Express is taking a much more human approach. For Rutledge, her motto has always been, 'Customer first,' so it felt natural to try and find a way to...
32 min
328
Shiv Singh: When it comes to platforms, markete...
For Shiv Singh, most of the industry's current problems come down to trust. That's the focus of the former PepsiCo and Visa marketing executive's new book, co-written with psychologist Rohini Luthra. The book, called "Savvy: Navigating Fake Companies,...
35 min
329
Hims' Andrew Dudum: A DTC shake out is coming
One year old men's healthcare DTC brand is attempting to disrupt healthcare. The company, which is centered around removing the friction from treating common health issues such as erectile disfunction and hair loss, uses a combination of affordable...
33 min
330
Orange Theory’s Kevin Keith: ‘Wellness is here ...
Orange Theory, a fitness company founded in 2010, is now making $1 billion in revenue and is on track to open 2,500 studios by 2024. The brand is riding the wellness wave, which means more than just fitness. Kevin Keith, chief brand officer at Orange...
30 min
331
Ro’s Rob Schutz: Facebook remains the most effe...
Ro, a healthcare direct-to-consumer company that began with a product to treat erectile dysfunction, has a different set of marketing challenges to worry about compared to other DTC brands. Regulation in marketing pharmaceutical products differs from...
32 min
332
'How Hill City affects Gap Inc. is TBD': Eric T...
Late last year, Gap Inc. launched Hill City, an activewear line that is its version of Athleta, but for men. It's also the retail giant's new opportunity to keep growing in activewear. Eric Toda, head of marketing at Hill City, says the advantages of...
31 min
333
Parachute's Luke Droulez: I don't want to be kn...
Born online, so-called DTC brands are growing up. Retailers that were once solely e-commerce are now turning to a more traditional playbook for growth. Rolling our physical retail stores is the first step in the way. Parachute, a digitally-born bed...
30 min
334
Intel's Teresa Herd: In-house agencies have 'in...
The road to in-house certainly isn’t smooth. As the industry gets more and more excited about brands building their internal agencies, a bit of a rude awakening came in December last year when Intel announced it would be shuttering its internal...
20 min
335
SAP’s Alicia Tillman: The focus of B2B marketin...
B-to-B marketing is not a bubble. The rise of influencers and direct-to-consumer businesses have presented marketers with new challenges with whom to market to and which tools and channels to use. Inside SAP, chief marketing officer Alicia Tillman is...
39 min
336
Karmarama's Ben Bilboul on working with a consu...
Consolidation is the name of the game and one of the big players in the M&A space are consultancies. Karmarama CEO Ben Bilboul discusses the merits of being acquired by Accenture, why he is wary of holding companies and more.
25 min
337
Marketing drives the business again and agencie...
On this episode of the Making Marketing by Digiday, we recap the big themes that emerged for marketers this year, from agency consolidation to marketing evolving as a driver of business.
9 min
338
GoPro’s Nick Woodman on building a media brand ...
For GoPro, it never considered itself as solely a camera maker. Rather, it was a media brand, according to founder Nick Woodman. He discusses reshaping the brand over the years, how GoPro’s media team operates differently and more.
22 min
339
iCrossing’s Anne Bologna: Brands will take more...
Big mergers resulting in new entities like Wunderman Thompson and VMLY&R have set the tone for 2019: It’s going to be the year of consolidation. Anne Bologna, chief strategy officer at Hearst-owned agency iCrossing, says there is too much...
24 min
340
Deutsch’s Mike Sheldon: The advertising agency ...
The big shift in this year has been in the marketers’ demands from an agency. It’s not just about the advertising anymore. Agencies are increasingly being called on to solve business problems -- and it's showing. Mike Sheldon, Chairman and CEO of...
27 min
341
IBM’s Michelle Peluso: Marketers need to be ret...
Blockchain and AI are IBM's big bets to take the company back on the top as a leader in innovation and technology. Michelle Peluso, chief marketing officer at IBM, discusses how the technologies will change the craft of marketing.
31 min
342
Nestle’s Pete Blackshaw: It’s challenging for a...
There's a lot of talk around "nimbleness" inside big companies. But the legacy internal red tape stands in the way of operations and the lessons of traditional marketing behavior are difficult to unlearn. That's been the responsibility of Pete...
30 min
343
Rothy's president Kerry Cooper: The challenge f...
Instagram has long been touted as a haven for direct-to-consumer brands. The case has been the same for Rothy’s, a women’s shoe brand that recently surged in popularity after actress and royal family member Meghan Markle, wore the label on the day...
31 min
344
MedMen’s David Dancer: Regulations need to catc...
Cannabis has succeeded in going from being stigmatized by society to now capturing the imagination of retailers, investors and consumers. MedMen, a publicly traded company out of California, is at the forefront of the developing cannabis...
32 min
345
MullenLowe Group's Alex Leikikh: There are too ...
The agency world is shrinking. Alex Leikikh, global CEO at MullenLowe Group, thinks there is an oversupply of agencies in the U.S. market. He believes that as more clients start to go in-house, there will be more mergers and more agencies will go out...
32 min
346
Citi’s Jennifer Breithaupt: People are turning ...
Citi has doubled down on music as it tries to become a more emotional part of its customers' lives, Citi’s Global Consumer CMO Jennifer Breithaupt said in the latest episode of Making Marketing. Breithaupt discusses how experiential made...
28 min
347
Droga5's Neil Heymann: We have to remind oursel...
Independent agencies are having a moment in the competitive advertising agency landscape, but it's not all rosy. On this episode of Making Marketing, Neil Heymann, Droga5's new chief creative officer, discussed how tough it is to be an indie creative...
28 min
348
VMLY&R’s Jon Cook: Agencies take the client rel...
Last week, Midwest digital shop VML was merged with old-school legacy agency Y&R, one of the first moves under WPP's new CEO, Mark Read. It's part of a larger plan to create a slimmer, less siloed holding company that's better suited to face the...
35 min
349
Equinox's Vimla Black Gupta on data, influencer...
When it comes to lifestyle brands, Equinox makes a pretty good case for itself. What started out as a luxury gym has evolved into a hospitality brand, talent agency, digital magazine, and more. Leading the lifestyle charge is CMO Vimla Black Gupta,...
26 min
350
R/GA's Bob Greenberg: 'If I see enough pushback...
In 1977, Robert Greenberg, also known as Bob, and his brother, Richard, decided to combine both their creative powers and initials to create R/GA. Since its creation over 40 years ago, R/GA has evolved many times, and that, according to Bob, played a...
34 min