In September, Gap Inc. launched Hill City, a menswear brand meant to provide a perfect balance of performance and comfort, plus a sleek, minimalist look. Now, as the brand moves beyond launch stage, its general manager, Noah Palmer is focused on...

Jenny Fleiss has spent most of her recent career building companies that challenge the traditional consumer experience, and remove hurdles she's experienced in her own life. When she co-founded Rent The Runway, the popular service for designer...

For Banana Republic CMO Mary Alderete, it's an exciting time to be in brand marketing. Alderete, who first worked at the company as a senior director of marketing in the early 2000s, left and returned a decade later, motivated by the challenge of...

After a decade of working in the fashion industry, Ganesh Srivats decided he needed something more. The fashion industry wasn't evolving at the pace he wanted, so he made the decision to join a company he felt was: Tesla. But after only three years,...

Before founding Staple Design, Jeff Staple was studying communication design at Parsons School of Design, sneaking into the silkscreen lab after hours to create small batches of shirts to sell at shops in SoHo. For Staple, this wasn't about designing...

When Stadium Goods was co-founded in 2015 by John McPheters and Jed Stiller, sneakers and streetwear were still part of an underground culture. But in recent years, street style has become more mainstream, and high-fashion and luxury brands have begun...

For heritage companies like Fila or Champion -- which have product ranges covering everything from hype sneakers to activewear -- success relies on being able to appeal to a diverse consumer base. According to Louis Colon, Fila's vp of heritage and...