Before social media and the global trend of hype sneakers and streetwear, sneakerheads would spend hours digging through eBay or combing through the collections of neighborhood resellers to score a great deal on the perfect pair of shoes. While...

Influencer marketing is far from a new concept. Online fashion and beauty retailer Revolve has spent nearly a decade building a massive influencer marketing program, eventually creating an in-house team dedicated to influencer strategy. For Raissa...

As any sneakerhead or streetwear fanatic will tell you, the drop model is part of the fabric of the streetwear retail industry. The drop model, which is shorthand for a brand releasing a limited amount of highly sought-after product all at once,...

When Michelle Cordeiro Grant founded Lively in 2015, she wanted to create a lingerie brand that fit into the lifestyle of the modern woman. In combining design aspects of traditional lingerie, swimwear and athleisure, Cordeiro Grant said Lively...

Ryan Babenzien, the founder and CEO of Greats, has a long history with sneakers and streetwear. When he was growing up, streetwear was a type of fashion that celebrated the rebellious spirit of 1980s youth; it pulled inspiration from luxury...

When Anine Bing decided to turn her successful fashion blog and social media presence into a brand, Annika Meller was there. In the early days of the influencer's fashion brand, Meller helped Bing with everything from stuffing boxes to fulfilling...

For most digitally-native brands, a retail concept is nothing more than a pop-up shop in a major city, but for Untuckit's co-founder and CEO Aaron Sanandres, a modern retail strategy demands a permanent physical footprint. Untuckit now boasts 50...

When Joanna Griffiths launched her brand in 2013, she wanted to reinvent intimates. Knix, Griffiths’ brand of functional intimates, was built on the premise that women of all shapes and sizes deserve to be catered to. But while selling the brand...

Disrupting an industry as long-standing as fine jewelry is a tall order for any company. Vrai & Oro, a 5-year-old, DTC company promising fine jewelry with a side of transparency and sustainability, is attempting to do just that. In the years since...

As Marie Kondo has everyone rooting through their closets for the items that spark joy and consumers are becoming more conscious of sustainable buying practices, resellers like ThredUp are hitting their stride. The online secondhand marketplace is...

When Karla Gallardo co-founded Cuyana back in 2011, she was driven by 2 things: a true love for fashion and a desire to impact the bottom line in a real way. In the years since it's launch, Cuyana appears to be one of the few direct-to-consumer brands...

In 2013, Sarah Flint launched her luxury footwear brand in high-end retailers like Bloomingdale's, Barneys and Shopbop.com. Over the years, the brand grew steadily and earned influential fans including Meghan Markle, but Flint felt something was...

In 2007, Katie Warner Johnson was a ballerina–turned Wall Street analyst–turned fitness instructor. It was in her fitness classes that she discovered a very specific type of woman: a hard-working, high-powered woman who takes her appearance...

Mark Lynn knows what it takes to build direct-to-consumer brands. After launching two successful DTC brands -- Winc Wines and DSTLD -- Lynn made the decision to stop building brands and start bringing them together. So in 2017, he co-founded Digital...

In an industry like footwear, which from the outside appears to be ever-changing, how much has actually changed? During his career as a professional soccer player in New Zealand, Tim Brown began to ask himself this same question. Brown set out on...

When Palmer West first became a father, he wasn't quite ready to give up his love for motorcycling. But when he went looking for the proper protective gear, he was greeted by an entire market of products that weren't necessarily suited for a...

This year on The Glossy Podcast, we covered the biggest trends in fashion business. Voices from across the industry -- from influencers to founders to CEOs -- discussed navigating an industry that is changing more rapidly than ever before. Some major...

In the early 2010s, John Ballay saw that there was something missing in menswear. At the time he was working in finance in Dubai, and had developed a passion for well-tailored suits. As the retail pivot to DTC was picking up steam, he wanted to find a...

In the nearly six years since she joined Kate Spade, Mary Renner Beech, the brand's CMO, has seen a lot of change. From a major acquisition by Tapestry, to the entrance of new creative director Nicola Glass, to the loss of the brand's founder, Kate...

When Ryan Babenzien decided to launch his own sneaker company in 2014, the direct-to-consumer brand boom was in full swing. He saw it as an opportunity to develop a brand that struck a balance between traditional and digitally-native retail. In this...

In an age where e-commerce is moving faster than ever, Etsy is working hard to keep up the pace. By bringing together entrepreneurs from all over the world, Etsy has amassed an online marketplace of over 50 million artisanal products. This network of...

Since former Allure editor in chief Linda Wells landed at Revlon as chief creative officer in February 2017, she has had a busy last 21 months. Not only has she renovated all of the consumer touchpoints, like packaging and the digital and social...

At twenty-three years old, Stirling Barrett found himself sitting on the stoop of his newly purchased home, located just outside of the French Quarter of New Orleans. He had earned a degree in fine arts, won a few notable best in show titles, and knew...

Supermodel Miranda Kerr spends most of her time overseeing her skin-care line, Kora Organics. Launching exclusively in her native Australia with David Jones in 2009, Kerr has expanded Kora Organics’ reach significantly in the last 18 months with...

When she first joined Lilly Pulitzer over a decade ago, Michelle Kelly was a huge fan of the brand and in search of the best way to get to know the fashion industry. Her mentors suggested she get her start in sales, which Kelly said taught her one of...