In September, Gap Inc. launched Hill City, a menswear brand meant to provide a perfect balance of performance and comfort, plus a sleek, minimalist look. Now, as the brand moves beyond launch stage, its general manager, Noah Palmer is focused on...

Jenny Fleiss has spent most of her recent career building companies that challenge the traditional consumer experience, and remove hurdles she's experienced in her own life. When she co-founded Rent The Runway, the popular service for designer...

For Banana Republic CMO Mary Alderete, it's an exciting time to be in brand marketing. Alderete, who first worked at the company as a senior director of marketing in the early 2000s, left and returned a decade later, motivated by the challenge of...

After a decade of working in the fashion industry, Ganesh Srivats decided he needed something more. The fashion industry wasn't evolving at the pace he wanted, so he made the decision to join a company he felt was: Tesla. But after only three years,...

Before founding Staple Design, Jeff Staple was studying communication design at Parsons School of Design, sneaking into the silkscreen lab after hours to create small batches of shirts to sell at shops in SoHo. For Staple, this wasn't about designing...

When Stadium Goods was co-founded in 2015 by John McPheters and Jed Stiller, sneakers and streetwear were still part of an underground culture. But in recent years, street style has become more mainstream, and high-fashion and luxury brands have begun...

For heritage companies like Fila or Champion -- which have product ranges covering everything from hype sneakers to activewear -- success relies on being able to appeal to a diverse consumer base. According to Louis Colon, Fila's vp of heritage and...

While the rest of the retail industry races to modernize and adapt to the modern consumer, the bridal industry is taking its sweet time. For most brides-to-be, pain points like murky pricing and year-long wait times come standard, especially when it...

Before social media and the global trend of hype sneakers and streetwear, sneakerheads would spend hours digging through eBay or combing through the collections of neighborhood resellers to score a great deal on the perfect pair of shoes. While...

Influencer marketing is far from a new concept. Online fashion and beauty retailer Revolve has spent nearly a decade building a massive influencer marketing program, eventually creating an in-house team dedicated to influencer strategy. For Raissa...

As any sneakerhead or streetwear fanatic will tell you, the drop model is part of the fabric of the streetwear retail industry. The drop model, which is shorthand for a brand releasing a limited amount of highly sought-after product all at once,...

When Michelle Cordeiro Grant founded Lively in 2015, she wanted to create a lingerie brand that fit into the lifestyle of the modern woman. In combining design aspects of traditional lingerie, swimwear and athleisure, Cordeiro Grant said Lively...

Ryan Babenzien, the founder and CEO of Greats, has a long history with sneakers and streetwear. When he was growing up, streetwear was a type of fashion that celebrated the rebellious spirit of 1980s youth; it pulled inspiration from luxury...

When Anine Bing decided to turn her successful fashion blog and social media presence into a brand, Annika Meller was there. In the early days of the influencer's fashion brand, Meller helped Bing with everything from stuffing boxes to fulfilling...

For most digitally-native brands, a retail concept is nothing more than a pop-up shop in a major city, but for Untuckit's co-founder and CEO Aaron Sanandres, a modern retail strategy demands a permanent physical footprint. Untuckit now boasts 50...

When Joanna Griffiths launched her brand in 2013, she wanted to reinvent intimates. Knix, Griffiths’ brand of functional intimates, was built on the premise that women of all shapes and sizes deserve to be catered to. But while selling the brand...

Disrupting an industry as long-standing as fine jewelry is a tall order for any company. Vrai & Oro, a 5-year-old, DTC company promising fine jewelry with a side of transparency and sustainability, is attempting to do just that. In the years since...

As Marie Kondo has everyone rooting through their closets for the items that spark joy and consumers are becoming more conscious of sustainable buying practices, resellers like ThredUp are hitting their stride. The online secondhand marketplace is...

When Karla Gallardo co-founded Cuyana back in 2011, she was driven by 2 things: a true love for fashion and a desire to impact the bottom line in a real way. In the years since it's launch, Cuyana appears to be one of the few direct-to-consumer brands...

In 2013, Sarah Flint launched her luxury footwear brand in high-end retailers like Bloomingdale's, Barneys and Shopbop.com. Over the years, the brand grew steadily and earned influential fans including Meghan Markle, but Flint felt something was...

In 2007, Katie Warner Johnson was a ballerina–turned Wall Street analyst–turned fitness instructor. It was in her fitness classes that she discovered a very specific type of woman: a hard-working, high-powered woman who takes her appearance...

Mark Lynn knows what it takes to build direct-to-consumer brands. After launching two successful DTC brands -- Winc Wines and DSTLD -- Lynn made the decision to stop building brands and start bringing them together. So in 2017, he co-founded Digital...