Kristy Caylor’s first fashion brand, Maiyet, is an ethical brand exclusively selling clothing made by self-sustaining artisans from different areas of the world. But, while running the business, she still felt like she wasn’t doing enough to help...

Katie Sturino is no stranger to wielding the attention of an Instagram audience. Her own blog, The 12ish Style, has 211,000 followers on the platform. And with her network of Instagram-famous dogs — Toast (who recently passed away), Muppet, Cheese...

Direct-to-consumer footwear brand Margaux, co-founded by Alexa Buckley and Sarah Pierson, wants to fix fit for women’s shoes. By designating three width options for every size and offering a made-to-order approach, the brand is going after customers...

Direct-to-consumer footwear brand Margaux, co-founded by Alexa Buckley and Sarah Pierson, wants to fix fit for women’s shoes. By designating three width options for every size – narrow, medium or wide – and offering a made-to-order approach, the...

11 Honoré founder and CEO Patrick Herning’s biggest priority for the next year: customer acquisition. 11 Honoré is an online multibrand retailer for plus-size designer fashion, which Herning and his business partner Kathryn Retzer founded in...

To hit its next growth stride, denim and apparel brand Good American has to look beyond the passionate followers of famous co-founder Khloé Kardashian. Grede joined the Glossy Podcast to discuss why mainstream sizing is outdated, why she...

Clare Vivier’s designer handbag brand, Clare V., was direct-to-consumer before anyone was using the term “direct-to-consumer.” Over the past 10 years, Clare V. has expanded its line of handbags and accessories to include apparel. She joined...

Direct-to-consumer jewelry brand Aurate isn’t online-only, it’s channel agnostic. The brand, launched in 2014 as an e-commerce site, now has four brick-and-mortar stores and plans to open more on the West Coast this year. While online is still the...

Bluemercury founder Marla Beck built an anti–department store beauty and skin-care shopping experience 20 years ago. Now, Bluemercury has joined Macy’s to offer its democratizing shopping and spa services to department store customers. Beck joined...

J.Crew Group-owned Madewell is often pegged as the namesake brand’s younger, hipper sister (although president Libby Wadle refutes the notion that Madewell is millennial-geared). As J.Crew scrambles to revitalize stalled sales growth, Madewell’s...

The Real Real, an online marketplace for authentic luxury consignment, is growing and retail stores are their big next step. But over the years, they have also been pitted as a competition to luxury brands and had a difficult relationship with them....

During her time running the DKNY PR Girl Twitter account, Aliza Licht was only asked to delete one tweet. Licht worked on the PR and communications team at DKNY when the company began putting together initial Facebook and Twitter strategies. Social...

With Caraa, Aaron Luo is looking to prove aesthetic isn't everything. Luo joined the Glossy Podcast to discuss why his brand didn’t raise any VC funding, how he chooses brand partnerships and why he decided to test selling products on...

When Eileen Fisher started her namesake brand in 1984, it wasn’t the plan from the outset that the label would eventually become synonymous with sustainability in the fashion industry. Her goal was simply to do a better job of making clothing that...

After working as a makeup artist for 25 years, Kirsten Kjaer Weis was tired of rejecting and moving on from different luxury beauty products because the synthetics in them, she believed, caused allergic reactions. She founded her brand, Kjaer Weis, in...

Jackie Wilson isn’t known to customers as one of America’s prominent fashion designers, but retailers know her. Her company, the American Fashion Network, is responsible for designing private-label fashion lines for retailers like Kohl’s, Amazon...

Net-a-Porter recently relaunched its editorial content to reflect a new approach: Porter, Net-a-Porter’s print magazine, combined with The Edit, Net-a-Porter’s online blog, for a more cohesive content strategy. In total, Net-a-Porter’s...

After Tamara Mellon left Jimmy Choo, the luxury footwear brand she founded in 1996 while in her 20s, she had to figure out again how to establish her positioning in the industry, this time under her own name. It wasn’t a smooth transition. After the...

Jessica Lee was on the M&A team at Gap Inc., scouting for potential young brands appealing to a more modern customer that the corporation could snap up, when she decided to set off on her own and found a new mid-priced women’s fashion...

Adam Pritzker, of the Hyatt Hotels family, built Assembled Brands off of the idea that fashion could benefit from the same open-source approach to resources, data and education as the technology industry. Assembled Brands, now six years in, is a...

Lawrence Lenihan is the co-founder and co-CEO of Resonance, a venture operating and holding company for small fashion brands that he started with business partner Joseph Ferrara in 2015. His opinion on fashion feels romanticized, but he hopes to...

Olivia Kim joined Nordstrom and moved from New York to Seattle in 2013 as the director of creative projects. Now vp of creative projects, she’s in charge of Nordstrom’s pop-up shops, brand collaborations and exclusives with digitally native...

When Ann Mashburn launched her namesake women’s brand in 2010, she had some concerns about the concept panning out. Mashburn’s first store, which she opened in Atlanta alongside her husband Sid Mashburn’s namesake men’s store, has...

Under Nancy Green, Athleta has leaned into being a brand associated with both women’s empowerment and sustainability, by carving out a list of related core values and updating its branding around those. On Tuesday, the company announced it was...