This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
Bleacher Report's Howard Mittman: Youth culture...
At the Digiday Publishing Summit, Howard Mittman talks about staying relevant during and after sports season.
22 min
52
Dotdash’s Neil Vogel: 'We don't care about Face...
Nearly two years ago, About.com turned into Dotdash. Since then, they've made tweaks to their approach to platforms that have garnered over $100 million in revenue and almost 80 million uniques a month on comScore, which is twice the amount that...
19 min
53
Deep thoughts with Complex Network's Rich Anton...
In this session from Digiday Publishing Summit, Brian Morrissey quizzes Complex Network's Rich Antoniello on his deep thoughts in his deep tweets.
17 min
54
Group Nine Media's Christa Carone: 'Facebook wo...
The majority of publishers may have turned on Facebook after the platform’s apocalyptic algorithm change early this year, which caused everyone’s big video views to dip. But Group Nine’s media brands did not feel the impact. In this session,...
16 min
55
Prive Revaux's Ned Macpherson: We were forced t...
Privé Revaux has achieved meteoric growth, acquiring over 100,000 customers in its first 10 months of business. With such rapid growth, making sense of a tidal wave of customer purchase data presented a challenge few 1-year old companies face. By...
23 min
56
Babbel USA’s Jen Jordan: Look at portfolios, no...
Creating good content is hard without the right people, and finding them is even harder. At the Digiday Content Marketing Summit recently held in Vail, Colorado, Babbel USA’s executive producer Jen Jordan discussed how she’s grown her team in New...
22 min
57
Rent The Runway's Josh Builder: How to have a c...
Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives. As technology changes, so does customer behavior. Hear from Josh Builder, Rent the Runway’s Chief...
22 min
58
Good American’s Emma Grede: We're truly a socia...
Shoppers are increasingly demanding transparency in all dimensions of their buying experience -- from supply chains to the customer service experience. Emme Grede, co-founder of the two-year-old denim brand Good American, says building trust with...
23 min
59
Express's David Kornberg: We've reduced number ...
Express launched a new store concept in NYC dedicated to the modern worker. It’s a testing ground for a number of experiential activations the 38-year-old retailer could roll out to its 600-plus stores. Hear from Express CEO and president, David...
30 min
60
Away’s Selena Kalvaria: 'Everyone on the market...
When luggage maker Away launched, the marketing plan never included a retail store. But then they opened a pop-up store as a test. Due to the success they saw, Away opened stores in New York, San Francisco, Los Angeles and Austin, with more locations...
21 min
61
Curology's Fabian Seelbach: "Facebook over time...
Curology's Fabian Seelbach talks about the layers of marketing that go into customizing skin care for customers in retail.
22 min
62
Eloquii's Kelly Goldston: Be paranoid about all...
Calculating the lifetime value of the customers brands acquire and the money they spend on acquiring them is a difficult math problem, no matter how you look at it. But Eloquii vp of marketing Kelly Goldston says it’s a metric she advocated for...
23 min
63
Groupon's Toni Jones: You need to be traditiona...
Toni Jones, the Head of Content Strategy & Operations at GroupOn, talks about the hiring and learning challenges for a content newsroom at a brand.
21 min
64
Vitamin Shoppe’s Lisa Chudnofsky: In-house empl...
Vitamin Shoppe wanted to move its brand forward, and it needed content to do that. Lisa Chudnofsky, its head of content and customer engagement at The Vitamin Shoppe, has solidified the brand messaging on social media. Her primary tool: Facebook.
21 min
65
Roman's Rob Schutz on how to use digital and tr...
In this session from the Digiday content marketing summit, listen to Roman's Rob Schutz on how to market taboo topics and work with digital and traditional advertising.
21 min
66
Fandango's Eileen Rivera: Instagram has been a ...
For Fandango's content marketing team, the post-Facebook era has meant an opportunity to distribute video more widely. The company, which produces up to 15 videos a week, ranging from 10 second clips to four minute videos, is now finding...
17 min
67
The Player's Tribune's David Trencher on global...
In this session from the Digiday Video Summit Europe, The Player's Tribune's David Trencher speaks to senior reporter Sahil Patel on how the publisher is plotting its global expansion and the opportunities and challenges it sees in various markets.
18 min
68
Comedy Central International’s Claire McArdle o...
Claire McArdle, vp of multi-platform at Comedy Central International, discussed the company's strategy for moving linear content to platforms at the Digiday Video Summit earlier this month in Amsterdam.
17 min
69
SAP’s Mika Yamamoto: Marketers must 'do no harm...
To comply with the General Data Protection Regulation, companies like SAP have run email campaigns to get consent to continue contacting customers. People who consented are trusting the companies with their information, and marketers must...
32 min
70
Bayer's Paul Gelb on bringing programmatic tale...
At the Digiday Programmatic Marketing Summit in New Orleans, Louisiana, Bayer's head of programmatic and social Paul Gelb says marketing waste from fraud or viewability issues is nothing compared to what happens because of wrong processes,...
26 min
71
Brooklinen's Rich Fulop on marketing to the mil...
At the Digiday Programmatic Summit, Rich Fulop gives a view from the trenches for marketing to the millennial customer through various touch points.
18 min
72
Viacom's Kelly Day on rethinking the network's ...
At the Digiday Video Summit held in Scottsdale, Arizona, president of Viacom's digital studios Kelly Day discusses how the team is rethinking the network's approach to digital and social platforms.
23 min
73
Vox Entertainment's Chad Mumm on taking their c...
Vox Media has made an investment in producing shows for Netflix, TV networks and other big content buyers. At the Digiday Video Summit held in Scottsdale, Arizona, Vox Entertainment's Chad Mumm discusses how Vox is approaching the future of video from...
18 min
74
'We're an IP company': Barstool Sports’ Erika N...
Last year, Barstool broadcast Rough N Rowdy online and sold more than 12,000 pay-per-views at $4.99 each, convincing Barstool to acquire the event. The most recent Rough N Rowdy, in Charlotte, North Carolina, sold 40,000 pay-per-views at $19.99 each,...
23 min
75
‘A hostile takeover’: Huawei’s Nick Graham on t...
Nick Graham, Huawei's global head of digital marketing and media, said the industry’s ambition is to bring the creative and media sides of advertising closer together, but he has a word of caution. Graham discusses transparency and leading a global...