Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff Nonnenmacher, franchise consultant at Franocity, pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.