Lessons for Tomorrow

The Lessons for Tomorrow podcast is centered around conversations between industry experts sharing insights from the past, to apply in the present, to achieve success in the future. This podcast is the "motivational poster" in your ear; each episode is centered around conversations which motivate you to tackle new initiatives at your organization. We will be talking with some of the best and brightest minds in technology and marketing and will hear from the experts themselves about their latest experiences, their most recent challenges and the road ahead. Every episode has a different story, a different answer, a different approach. Lessons for Tomorrow is brought to you by Americaneagle.com Studios; follow today for exciting new episodes!

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Business
Marketing
Technology
1
Leveraging Amazon to stay Relevant Post-COVID -...
Amazon is now responsible for 70% of product search in the United States, and Amazon Business, the company’s B2B unit, is now Amazon’s fastest growing division which accounts for over $25B in annual sales. The ecommerce juggernaut’s growth accelerated dramatically during the global Covid pandemic, leaving traditional product manufacturers and resellers (distributors, retailers and others) with an urgent call to action to take advantage of the marketplace. Questions persist on whether Amazon is a competitor or compelling sales channel, or both? Many companies have questions on how (and whether) to embrace an Amazon selling channel. With the marketplace’s emergence as the world’s #1 search engine, these issues are more pressing than ever. In this episode, our host, Tim Ahlenius, tackled these questions with Brian Beck, the author of the breakthrough book “Billion Dollar B2B Ecommerce” and Managing Partner at Enceiba, the industry’s only Amazon agency focused on B2B companies. This podcast is brought to you by Americaneagle.com Studios.
28 min
2
Leveraging Amazon to Stay Relevant Post-COVID -...
Amazon is now responsible for 70% of product search in the United States, and Amazon Business, the company’s B2B unit, is now Amazon’s fastest growing division which accounts for over $25B in annual sales. The ecommerce juggernaut’s growth accelerated dramatically during the global Covid pandemic, leaving traditional product manufacturers and resellers (distributors, retailers and others) with an urgent call to action to take advantage of the marketplace. Questions persist on whether Amazon is a competitor or compelling sales channel, or both? Many companies have questions on how (and whether) to embrace an Amazon selling channel. With the marketplace’s emergence as the world’s #1 search engine, these issues are more pressing than ever. In this episode, our host, Tim Ahlenius, tackled these questions with Brian Beck, the author of the breakthrough book “Billion Dollar B2B Ecommerce” and Managing Partner at Enceiba, the industry’s only Amazon agency focused on B2B companies.
33 min
3
Complex B2B Ecommerce with Znode
In this episode, our host, Tim Ahlenius, spoke with Znode Amla Commerce's President & CEO, Rupesh Agrawal and Vice President of Marketing & Business Development, Tom Flierl, to discuss how things are evolving with Znode in the B2B ecommerce space. They also cover where things were before multi-store ecommerce, flexible solutions in the B2B and B2C commerce worlds, and looking ahead with what the next iteration of B2B ecommerce might be. Znode is an enterprise, B2B ecommerce platform developed to enable sustainable growth through a rich set of all-in-one features to easily manage content, site search, product information and multi-store functionality. The platform is completely headless with over 600 APIs allowing for greater extensibility, easier integrations and consistent functional updates.
34 min
4
Data Science Training with Accelebrate
In this episode, our host Tim Ahlenius spoke with President of Accelebrate Steven Heckler regarding democratization of data science. They also discussed the demand of data science skills and the growing number of computer science languages. Accelebrate is an on-site, customized application and web development training company.
14 min
5
5 Common Ecommerce Integration Mistakes with Ji...
Deliver better customer experiences fast and at less cost. How? By connecting your ecommerce systems to the other applications that run your business. Join ecommerce integration experts, Director of Integrations at Americaneagle.com, Derek Cwik, Jitterbit's Senior Director of Product Marketing, Carole Louie Achramowicz, and Lindsey Hampson, VP of Marketing at eBridge Connections, as they discuss the findings outlined in the new eBook: 5 Common Ecommerce Integration Mistakes (And How to Avoid Them).
41 min
6
Composable Architecture with Acquia
For IT organizations around the globe, there has never been a more exciting time to do a radical rethink of their entire web infrastructure stack to quickly deliver on customer expectations by rolling out new innovative services and experiences. In this episode, our host, Tim Ahlenius, spoke with Acquia's Senior Vice President of Product Marketing, Kevin Cochrane, to discuss what has been happening with the modernization of enterprise architecture as it relates to Content Management Systems (CMS). They get into 5 things every CMS must do, how composable architecture can replace the limitations of legacy architecture, and more. Acquia is the open source digital experience company that empowers the world’s most ambitious brands to embrace innovation and create customer moments that matter.
37 min
7
The Evolution of CMS with Progress Sitefinity
The CMS or Content Management Systems market will reach $123 billion by 2026. And with the growth of the market, there's a rich history of the changes that different CMS have gone through. From static to dynamic, from desktop to mobile, this episode covers the evolution of CMS, as well as what we can expect in the future. Our host, Tim Ahlenius, spoke with Progress Sitefinity's Director Partner Advocacy, Lynne Boudreau, Senior Sales Engineers, MeiLani Dumont and Heather Berube, as well as Americaneagle.com's Sitefinity Department Director, Matt Annes. Sitefinity is a CMS platform that makes building scalable digital experiences easy. With Progress Sitefinity’s intuitive, intelligent tools for marketers and stable, scalable architecture for developers, both teams can easily create and manage high-performing, enterprise-grade digital experiences. This podcast is brought to you by Americaneagle.com Studios.
41 min
8
Fraudsters, Bot Attacks and Hacks with Signifyd
There was a 146% increase in automated fraud attacks in 2020. Signifyd recently released their new State of Fraud Report that examines the fraud trends that wreaked havoc on ecommerce retailers in 2020 and the way they have shaped the future of commerce. In this episode, our host, Tim Ahlenius, spoke with Signifyd's Senior Partner Manager, Megan Blissick, to discuss which fraud trends we can expect to see an uptick in during the holiday season and how fraud and risk teams are evolving to meet the evolving fraud pressure. Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximize conversion, automate customer experience and eliminate fraud and customer abuse for retailers. This podcast is brought to you by Americaneagle.com Studios.
30 min
9
Holiday Shipping & Consumer Expectations with S...
As the holiday season approaches, most ecommerce companies start shipping preparations in July. In this episode, we dive into understanding consumer expectations around the shipping experience, how an ecommerce retailer manages expectations for their customers in the holiday season, and what the pandemic did to the local economy bolstering its outreach. Our host, Tim Ahlenius, spoke with ShipStation's Head of Industry Relations and Strategic Partnerships, Krish Iyer, to discuss the importance of a solid shipping strategy especially for this year's post-pandemic holiday season. ShipStation is the leading web-based order management and shipping software designed to make retailers exceptionally efficient at processing, fulfilling, and shipping their ecommerce orders. This podcast is brought to you by Americaneagle.com Studios.
37 min
10
Project Readiness with Chrysalis Digital
There are different types of projects, and Web and CRM projects are the big transformational ones across businesses right now. Looking at staff, systems, and all the processes involved, data and reporting has had a huge uptick over the past several years. With so many different systems, people and processes in place, how do these different areas stem into project readiness? Are you ready as a client? How do you know when to start being transformational? Our host, Tim Ahlenius, spoke with Ben Sturt, founder and owner of Chrysalis Digital Limited — a digital strategy and consultancy company based in Hampshire, UK. Chrysalis Digital focuses on ensuring organizations have the right CRM, website, and technology platforms to grow and develop their membership, improve operations, and drive permanent efficiencies across their business. This podcast is brought to you by Americaneagle.com Studios.
28 min
11
Thinking Big with Ecommerce
The amount of capital pouring into ecommerce in the last few years is staggering. One of the biggest aspects contributing to the surge in ecommerce came as companies were forced to establish online purchasing to survive the COVID-19 pandemic. Our host, Tim Ahlenius, spoke with Jason Nyhus, Senior Vice President of Sales and Partnerships at Digital River. Digital River helps established and fast-growing brands with API-powered solutions to directly sell to their customers, whether they live around the corner or around the world. The two discussed ecommerce as it relates to taxes, frauds, BNPL and building better business models and partnerships. This podcast is brought to you by Americaneagle.com Studios.
35 min
12
The Rise of Digital Accessibility
A lot of organizations get fooled into thinking that they are providing the right accessible experience. Our host, Tim Ahlenius, is joined by two experts in the digital accessibility field —Keith Bundy, who has worked for over 35 years in a variety of professional positions and is currently a digital accessibility consultant and trainer with Siteimprove, Inc., and Nick Goodrum, the Accessibility Practice Team Lead and Director of Front-End Development at Americaneagle.com. The three set out to answer questions including, how do we engage in truly delivering accessibility? Why is there a gap between the technology and guidelines? And what is the future of technology and accessibility? Listen today as our experts dive into accessibility best practices.
52 min
13
Looking Out for Loyalty Trends
On this episode of Lessons for Tomorrow, our host Tim Ahlenius, is joined by Erin Raese, Senior Vice President of Revenue at Annex Cloud, to discuss how consumer loyalty has changed due to the pandemic, the impact of CPG loyalty, and the impact that the disappearance of 3rd party data has had on huge brands. This podcast is brought to you by Americaneagle.com Studios.
25 min
14
The Evolution of On-Site Search & the Future of...
This episode of Lessons for Tomorrow covers the evolution of search from the early days of being very one-dimensional, the shift from segmentation to personalization, and now the focus on individualization. Our host Tim Ahlenius, is joined by Dale Traxler, Senior Director of Alliances at Coveo, and Jon Price, Coveo Practice Director and MVP at Americaneagle.com. Together they dive into the importance of creating a seamless experience for your website visitors and the role search, recommendations, and Artificial Intelligence (AI) play in delivering relevant results and increasing conversions. Tim, Dale, and Jon discuss in further detail the role that AI currently plays in delivering personalized experiences through the indexing of data and their predictions for the future of AI, including how Machine Learning will begin to play a larger role in the evolution and growth of the now very linear voice search. This podcast is brought to you by Americaneagle.com Studios.
35 min
15
The Accelerated Growth of Marketplaces, B2B & B...
In part 2 of this Lessons for Tomorrow episode, we continue our conversations with founder and CEO of Oro Inc., Yoav Kutner, and Americaneagle.com Solutions Engineer, Derek Cwik, discussing the drastic growth and evolution within B2B marketplaces. Hear how B2B marketplaces are changing the way business is done and working to create efficiencies through time, pricing, workflow and enablement. Plus, be sure to listen through the end for some exciting new product news from Oro Inc. This podcast is brought to you by Americaneagle.com Studios.
24 min
16
The Accelerated Growth of Marketplaces, B2B & B...
In part 1 of this Lessons for Tomorrow episode, founder and CEO of Oro Inc., Yoav Kutner, and Americaneagle.com Solutions Engineer, Derek Cwik, join us to discuss the drastic growth and evolution within B2B marketplaces. Oro Inc. delivers innovative solutions for dynamic companies embarking on their digital transformation journey. Hear how B2B marketplaces are changing the way business is done and working to create efficiencies through time, pricing, workflow and enablement. Plus, be sure to listen through the end for some exciting new product news from Oro Inc. Be sure to check out part 2 of this episode coming next week! This podcast is brought to you by Americaneagle.com Studios.
24 min
17
Headless: The Future of Digital Experiences
This episode of Lessons for Tomorrow focuses on all thing headless from a developers perspective – what is it, what are the true benefits, and what doors can it open for developers and enterprise organizations? Our host, Tim Ahlenius, speaks with three technical-expert guests: Jason Cohen, WP Engine Founder and CTO, Sean Blakeley, Americaneagle.com WordPress Technical Director, and Ellis LaMay, Americaneagle.com WordPress Practice Director. Throughout their conversation, our speakers dig into the technical side of the headless industry and how this new ‘buzzword’ is really changing the game in today's digital landscape, along with how the de-coupled approach allows developers to choose their framework expertise and can help drive organizations forward in this new headless world. They also touch on the marriage between WordPress and headless addressing many challenges in the marketplace. This podcast is brought to you by Americaneagle.com Studios.
47 min
18
The Evolution on B2B Ecommerce Over the Last 1....
In this episode of Lessons for Tomorrow, the topic of discussion revolves around all things ecommerce: where it’s been, what we’re seeing in the marketplace, and where both B2B & B2C are going in the future. Our host, Tim Ahlenius, is joined by BigCommerce Channel Account Manager, Sean Callihan, and together they discuss the surge in ecommerce stores that have been stood up in the last 1.5years and the shift that ecommerce merchants have been faced with to remain profitable. They provide insights into how business-to-business merchants have adapted to online selling, and how direct-to-consumer trends have been adopted by the majority transacting online. Tim and Sean share valuable insights surround the new generation of buyers, the importance of understanding industry trends, and how to embrace the quickly evolving ecommerce market. This episode will leave you energized and ready to tackle your ecommerce storefront!
33 min
19
Creating Immersive Commerce Experiences Through...
In this episode of Lessons for Tomorrow join our host, Tim Ahlenius, as he speaks with Matt Gorniak, CEO of Threekit, and Americaneagle.com Partner Manager, Rob Sanders, to discuss the drastically changing landscape of creating immersive commerce experiences. Hear how brand and product visual experience standards have evolved from standard photography to now the cutting edge in providing an augmented reality visual experiences for customers. Dive into where the future of AI and AR is headed across commerce industries. Download today!
34 min
20
How to Stay True to Your Brand
In this episode of Lessons for Tomorrow join Tim Ahlenius, VP Strategic Initiatives at Americaneagle.com, as he speaks with Al Keck, CEO & Founder of Infinity Nation, UK, to discuss digital marketing insights from the past, to apply in the present, to achieve success in the future. Tim and Al dive right in to share valuable insights on the importance of understanding your audience, how to invest in those customers to ensure repeat business and increase lifetime value, and how to pivot and diversify your marketing strategies to remain relevant in such a quickly evolving ecommerce market. You will walk away from this episode with three actionable ways to stay true to the core of your brand.
29 min
21
Welcome to Lessons for Tomorrow
Thanks for joining us for the Lessons for Tomorrow podcast! In this trailer, we will discuss what listeners can expect to hear on upcoming, exciting new episodes coming soon. Be sure to subscribe so you never miss an episode!
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