Lessons for Tomorrow

The Lessons for Tomorrow podcast is centered around conversations between industry experts sharing insights from the past, to apply in the present, to achieve success in the future. This podcast is the "motivational poster" in your ear; each episode is centered around conversations which motivate you to tackle new initiatives at your organization. We will be talking with some of the best and brightest minds in technology and marketing and will hear from the experts themselves about their latest experiences, their most recent challenges and the road ahead. Every episode has a different story, a different answer, a different approach. Lessons for Tomorrow is brought to you by Americaneagle.com Studios; follow today for exciting new episodes!

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Business
Marketing
Technology
26
A Deep Dive into Accessibility with Siteimprove
In this episode, our guest host and Director of Front-End Development and Accessibility at Americaneagle.com, Nick Goodrum, talks with Jennifer Chadwick, Global Senior Accessibility Consultant at Siteimprove. They discuss why every business needs to be compliant, the future regulations of accessibility, and more! Siteimprove is a software company driven by the desire to show businesses that making the internet a more inclusive place is good for their users, their business outcomes, and the future of the internet. Siteimprove is the go-to solution for businesses and organizations who want to grow with a purpose for their end users. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
32 min
27
How Does WordPress Fit Into Your Enterprise Tec...
In this episode, our guest host, Scrum Master, and WordPress expert, Landon Depasquale, got to talk with Tom Still, Enterprise WordPress Business Development Director at Americaneagle.com, about the early beginnings of traditional WordPress, to its multiple capabilities that can fit into your enterprise tech stack. When creating a software development project, it's crucial to choose the right technology stack that fits your needs. With WordPress being an open-source platform for everyone, it makes it easy to manage and create content while having a consistent experience across your entire tech stack. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
23 min
28
Looking at Customer's Needs in B2B with OroComm...
OroCommerce, a pioneering ecommerce platform made for B2B businesses, redefines the benchmarks for best-in-class customer experience. In this episode, Motti Danino, COO at OroCommerce, and Brendan Cameron from Americaneagle.com talk with our host, Tim Ahlenius, about the B2B commerce industry and focus on the customer's needs to produce a reliable service for every aspect of the B2B market. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
38 min
29
Tax Complexities for the Ecommerce Space with A...
Avalara is a leader in tax automation software. They provide pre-built connectors and custom integrations making tax compliance simple for their customers. In this episode, our host, Tim Ahlenius, talks to two Tax Directors on Avalara's Professional Services team, Mary Cho and Troy Bluske. They discuss the evolution of tax in the ecommerce space, breaking down marketplace facilitator and nexus laws. Lastly, they look into the future of how the uprising of crypto, NFTs, and the metaverse will eventually be a part of the taxation space. View Avalara's recent report on the changes in the taxation space here: Avalara's Tax Compliance Guide for Businesses This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
45 min
30
The Block Patterns Revolution with WordPress
After years of experiments with different approaches and collaborations between designers and developers, block patterns have changed everything. In this episode, our guest host and Partner Director, Steven LaGow, talks to Sean Blakeley, WordPress Technical Director, and Landon Depasquale, WordPress Expert & Scrum Master at Americaneagle.com, about how Blocks patterns have revolutionized the approach to the entire WordPress design process. They also discuss some of the latest capabilities, the evolution of WordPress's software development, and the journey of integrating the block editor into other sites, This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
37 min
31
Building a Business Case for PIM Based on UX wi...
Global Partner Evangelist from Akeneo, François Chaix, joins the show today to talk to guest host, Wes McChristian, about Product Experience Management (PXM) and Product Information Management (PIM) solutions in the ecommerce ecosystem. They also discuss how to create a positive customer experience while conveying your product's information overall. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
26 min
32
The Total Xperience with Kentico CEO, Dominik P...
In this episode, our host, Tim Ahlenius, spoke with Dominik Pinter, CEO of Kentico. They discuss the evolution of Kentico, how their DXP and CMS works in the cloud, and a big company announcement with the future plans that are ahead for Kentico. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
56 min
33
Headless or Not to Headless with TJ Gamble
In this episode, our host, Tim Ahlenius, spoke with TJ Gamble, CEO of Jamersan, to see the behind the scenes of Jamersan's technical ecommerce content. They discuss what exactly headless ecommerce is, how it started as a enterprise, and the forgotten aspects in the ecommerce space that should be presented. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
31 min
34
From Dorm Hobby to Business Success with Drupal...
A continuation from Part 1, our host, Tim Ahlenius, spoke with Dries Buytaert, Founder and Project Lead of Drupal, and Americaneagle.com's Partner Director, Peter Gavrilos, and Ameriacaneagle.com Drupal Technical Director, Jason Luttrell, to breakdown how Drupal incorporates itself with Acquia. They discuss the different variations of Drupal, who exactly is the right target audience that Drupal would work well for, what the future holds for Drupal, and it's new version Drupal 10 to be released this winter. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
29 min
35
From Dorm Hobby to Business Success with Drupal...
In this episode, our host, Tim Ahlenius, spoke with, Dries Buytaert, Founder and Project Lead of Drupal, and Americaneagle.com's Partner Director Peter Gavrilos and Drupal Technical Director Jason Luttrell, to breakdown how Drupal incorporates itself with Acquia. They discuss how Drupal has evolved from a hobby started in Dries's dorm room in college, to running and managing the corporation. And integrating Acquia, the cloud infrastructure for Drupal.
32 min
36
Composable Commerce 101 with Deity
In this episode, our host, Tim Ahlenius, spoke with Sanne Bolkenstein, Director of Sales at Deity, to dive into Composable Commerce. They discuss how it differs from the monolithic approach, how to know if you’re outgrowing your monolith, the fake vs true composable commerce, and so much more. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
32 min
37
Evaluating Sustainability for Ecommerce Busines...
In this episode, our host, Tim Ahlenius, spoke with Chloë Thomas, a best selling Author, International Speaker, and the host of two award-winning podcasts. They talk about what sustainability means in today's world, what customer's pay attention to while online shopping, how brands can properly communicate sustainable ecommerce initiatives with consumers. and so much more! This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
40 min
38
2021 Ecommerce Site Search Trends with Algolia
Only 1 in 8 retailers embrace modern search to gain a significant competitive edge. Algolia surveyed 900 online retailers to learn how they’re utilizing search to increase conversion and maximize revenue. In this episode, our host, Tim Ahlenius, spoke with Piyush Patel, Chief Strategic Business Development Officer of Algolia, to review their new report, Ecommerce Site Search Trends. They discuss why retailers are embracing AI and personalization, what modern and advanced search capabilities are available, how to curate the result screen to benefit the user, and so much more. Algolia helps businesses build and optimize the search and discovery experience resulting in significantly enhanced online engagement, increased conversion rates and enriched lifetime value that generates profitable growth. Today, Algolia powers 1.5 Trillion searches a year – that’s 4 times more than Bing, Yahoo, DuckDuckGo, Baidu and Yandex combined. Our amazing technology is used by one in eight online users.
28 min
39
The Evolution of DXPs with Liferay
Liferay Digital Experience Platform (DXP) is an enterprise software for meeting the needs of companies undergoing digital transformation. The Liferay platform is open source, which makes it more reliable, innovative, and secure. In this episode, our guest host, Steven LaGow, spoke with Liferay's Lead Sales Engineer, Wes Kempa, and Director North American Channel Sales, Glenn Saler, to discuss where DXPs are moving. They talk through core CMS's to WEM's, and what's beyond DXPs, how Open Source benefits the current landscape, and so much more. Liferay is an open-source company that provides free documentation and paid professional service to users of its software. Partnering with integrators from across the globe, they have enabled thousands of companies from various industries, including manufacturing, financial services, and energy and utilities, to utilize the Liferay suite to create digital solutions, such as customer self-service portals, B2B commerce solutions, and modern intranets.
32 min
40
Q4 2021 Ecommerce Analysis & Impact with Infini...
Our host, Tim Ahlenius, recently went on the Infinity Nation podcast to speak with the Founder and CEO, Al Keck, to discuss what 2021's Q4 looked like, both in the US and in the UK. Today, we are bringing that discussion to this episode of Lessons for Tomorrow. Together, they address their biggest concerns around packaging material shortages and stock, the increase in energy prices, the computer chip shortage, and the attribution to a smaller increase in ecommerce spending. Tim also goes into his thoughts on the Metaverse and what we can expect to see in 2022. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
33 min
41
Rethink Your Website Relaunch with Pantheon
Rethink the website relaunch and learn to iterate on your digital experience so you can drive growth with WebOps (Website Operations) tools and processes. WebOps is a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team from developers and designers to content editors, stakeholders, and more. The result is cross-functional web teams empowered to develop, test, and release website changes faster and more reliably. In this episode, our host, Tim Ahlenius, spoke with Josh Koeing, Pantheon's Co-founder & Chief Strategy Officer, to discuss the beginnings and the growing need for a WebOps platform. The two dive into how WebOps combines the lessons of Agile and DevOps communities to prioritize iterative work that is visible to all team members. Pantheon is building the world’s best WebOps Platform — one that empowers marketing and development teams to take control of their websites, while giving them the agility to win in the dynamic world of digital marketing. With Pantheon, marketers and developers deliver results by iterating quickly, learning, and experimenting with their websites in the same way they do with virtually every other tool in their martech and development stacks.
39 min
42
Monolithic Systems to Composable with Sitecore
According to Gartner, brands will soon choose plug-and-play business capabilities over all-in-one platforms. A composable digital experience platform (DXP) is one that is entirely modular, allowing for incremental changes and updates to composite parts. In this episode, our host, Tim Ahlenius, spoke with Jon Price, currently Americaneagle.com’s VP of Digital Experience Platforms and host of The Sitecore Water Cooler Podcast. The two dive into the move from the Monolithic DXP to the Composable DXP. Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to make unforgettable connections with their customers. Sitecore's SaaS-enabled, composable digital experience platform unifies the entire customer journey from search to purchase to post-sale marketing with solutions for Content, Experience, and Commerce. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
21 min
43
2021's Post-Holiday Analysis with Signifyd
The market signals of today inform the way the world shops tomorrow and Signifyd has a wild read on what to expect for 2022 already based on this past holiday season. Signifyd’s Commerce Network tracks the ecommerce transactions of thousands of merchants and millions of consumers worldwide. In this episode, our host, Tim Ahlenius, spoke with Signifyd's Head of Global Agency Partnerships Megan Blissick, to do a post-holiday analysis, including supply chain challenges, the COVID-19 Omicron variant and its effects on the economic recovery. Signifyd provides an end‑to‑end Commerce Protection Platform that leverages its Commerce Network to maximize conversion, automate customer experience and eliminate fraud and customer abuse for retailers. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
39 min
44
How Do You Know If It’s Time For A Website Rede...
Websites are meant to be fluid. As technology and business processes continue to evolve, your website should evolve along with it. If it doesn’t, it may actually be hurting your business. This begs the question — how do you know it’s time for a website redesign? To help answer this question, our host, Taylor Karg, sat down with Mike Goliber, Vice President of Client Engagement at Americaneagle.com. This episodes covers what it means to redesign your website, what results business owners should hope to achieve, how do you know if you should redesign or rebuild, and so much more. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios
44 min
45
The Value of Content in Digital Experience with AD
There are two pieces to building out a content strategy: the product side and the marketing side. How do we focus and get organizations to understand the separation of the two? Very often the product content doesn't get the level of attention that the marketing content receives. Now, there is a big shift through the digital transformation and how it affects the value of content— the focus is coming back to the product side. In this episode, our host, Tim Ahlenius, spoke with AD's VP of Ecommerce Solutions, Caroline Ernst, and Americaneagle.com's Strategic Accounts Director, Brendan Cameron, to talk about the value of content in digital experience. Affiliated Distributors Inc. or AD operates as an independent distribution and manufacturing company. The Company specializes in distributing and manufacturing construction and industrial products. AD's services include building brands, introducing new products, and reducing reliance on national chains. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
40 min
46
10 Buzzwords That Are Driving Tomorrow’s Tech w...
Digital transformation is still gaining speed as computers and devices are becoming more consistent companions in our daily activities. And each year introduces, or escalates, a variety of trending buzzwords. Recently, during one of the November 2021 Accelebrate webinars, our host and Americaneagle.com's Vice President of Strategic Initiatives, Tim Ahlenius, put a spotlight on 10 concepts that people are consistently talking about today, and where they might take us tomorrow. For more information about the buzzwords, check out 10 Buzzwords That Are Driving Tomorrow’s Tech.
38 min
47
Achieving Simplicity through a Unified DXP with...
A digital experience platform (DXP) is a well-integrated and cohesive set of technologies designed to enable the composition, management, delivery, and optimization of contextualized digital experiences across multi-experience customer journeys, according to Gartner In this episode, our host, Tim Ahlenius, spoke with Kentico Xperience's VP of Marketing, Jenda Perla, and Americaneagle.com's Kentico Practice Director, Wes McChristian, to talk about achieving simplicity through the best-fitting digital experience platform. Everyone is on a digital journey, but there isn’t a final destination. Learn how you can leverage the right tools at the right time. Xperience by Kentico can create engaging experiences and grow your business faster with a seamless digital experience platform that combines content management, digital marketing, and commerce. For more information, check out How to achieve simplicity through a Unified Digital Experience Platform. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen them!
41 min
48
How Product Experiences Will Unlock Growth with...
In the 2020 Akeneo Global B2B survey, 90% of B2B organizations cite product information management as highly important or a top priority. The power of product information management and product experience are here to stay. In this episode, our host, Tim Ahlenius, spoke with Akeneo's Director of Product Marketing, Ali Hanyaloglu, and Product Experience Management Evangelist, Virginie Blot, to discuss product experience. Product Experience, or PX, is a part of the entire user experience. It focuses on the journey within the key product itself. Think of it as user experience within the walls of the product — an experience the customer feels from the time they log in to the time they quit using the product. Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to sell, to unlock growth opportunities by creating a single source of truth for product information and delivering a consistent and compelling omnichannel product experience. For more information, check out Akeneo's Global B2B Survey 2020 eBook: 5 Takeaways on PIM and PXM.
41 min
49
Leveraging Amazon to stay Relevant Post-COVID -...
Amazon is now responsible for 70% of product search in the United States, and Amazon Business, the company’s B2B unit, is now Amazon’s fastest growing division which accounts for over $25B in annual sales. The ecommerce juggernaut’s growth accelerated dramatically during the global Covid pandemic, leaving traditional product manufacturers and resellers (distributors, retailers and others) with an urgent call to action to take advantage of the marketplace. Questions persist on whether Amazon is a competitor or compelling sales channel, or both? Many companies have questions on how (and whether) to embrace an Amazon selling channel. With the marketplace’s emergence as the world’s #1 search engine, these issues are more pressing than ever. In this episode, our host, Tim Ahlenius, tackled these questions with Brian Beck, the author of the breakthrough book “Billion Dollar B2B Ecommerce” and Managing Partner at Enceiba, the industry’s only Amazon agency focused on B2B companies. This podcast is brought to you by Americaneagle.com Studios.
28 min
50
Leveraging Amazon to Stay Relevant Post-COVID -...
Amazon is now responsible for 70% of product search in the United States, and Amazon Business, the company’s B2B unit, is now Amazon’s fastest growing division which accounts for over $25B in annual sales. The ecommerce juggernaut’s growth accelerated dramatically during the global Covid pandemic, leaving traditional product manufacturers and resellers (distributors, retailers and others) with an urgent call to action to take advantage of the marketplace. Questions persist on whether Amazon is a competitor or compelling sales channel, or both? Many companies have questions on how (and whether) to embrace an Amazon selling channel. With the marketplace’s emergence as the world’s #1 search engine, these issues are more pressing than ever. In this episode, our host, Tim Ahlenius, tackled these questions with Brian Beck, the author of the breakthrough book “Billion Dollar B2B Ecommerce” and Managing Partner at Enceiba, the industry’s only Amazon agency focused on B2B companies.
33 min