A podcast for hyperlocal and small market news publishers navigating social media, short form video, and the ongoing hunt for revenue in a rapidly shifting media landscape. Hosted by Julie D'Aloiso, founder of SpiderCat Marketing and a nearly 11 year hyperlocal journalism veteran running a Northeast Ohio regional news site, a hyperlocal news site, and several microsites across the region. Each episode shares practical, in the trenches strategies and honest lessons, including how publishers can use social platforms to source and distribute news, grow reach through short form video, and create content that could potentially get found in AI search.