Secret Leaders with Dan Murray-Serter

This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either...

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Contact: hello@secretleaders.com

Business
Careers
Entrepreneurship
176
How I failed: Steve Witt on losing everything… ...
Steve Witt knows what it’s like to make a lot of money… and lose it all. He knows what it’s like to go from sipping mai tais on the proverbial Caribbean island to sleeping on your mate’s sofa because you’ve got nowhere else to go. And he’s gone through that twice.
11 min
177
BorrowMyDoggy: how to get people to trust stran...
BorrowMyDoggy is the kind of brand that just sticks in your brain. Once you’ve heard it you can’t unhear it.
35 min
178
How I failed: Trinny Woodall on the fall of her...
Trinny Woodall’s an A-lister now, and the Founder of Trinny London, but before all the success she experienced a soul-crushing failure around the dotcom boom.
12 min
179
Finimize: what you should’ve been taught in sch...
What we’re taught at schools is a real pet peeve here at Secret Leaders. Why are we mucking about learning Latin when we could be learning about stuff like nutrition and personal finance - genuinely useful subjects that will help us lead happier, more fulfilling lives?
55 min
180
Tripadvisor: how to lead a company for 22 years...
Tripadvisor has been through a variety of management changes along the way, which have forced Steve to adapt but he’s still here, although not for much longer. Find out why now’s the time he’s leaving.
54 min
181
MasterClass: how to get over a stutter and attr...
Everyone thought he was mad, and pointed it out to him at various stages, but here we are with MasterClass, valued at $2.75b last year according to CNBC - and with the craziest line up of teachers you’ll ever see in one place.
51 min
182
Summit: how to pull off insane ideas like buyin...
We have a lot of dreamers on this show but Elliott’s dreams are legitimately crazy. Find out how he turns them into a reality
55 min
183
“He offered me $1m and I was much more interest...
It’s not often you meet real life prodigies but Kieran O’Neill might just be one. By the time he was 19 he’d been sued by Disney and his company had been bought by Carl Page, the brother of Google Co-Founder Larry Page. And then he dropped out of university to start another successful business, because, why not?
51 min
184
How to come up with the right business idea - D...
This is the second episode in our semi-regular series with Dan, showing what it’s really like to be a Founder, warts and all.
55 min
185
Motorway: How to combine the best of bootstrapp...
Today’s guest, Tom Leathes, the Co-Founder and CEO of used car marketplace Motorway, is different. The first few companies he built were bootstrapped, profitable and he sold them for more money. Which is basically how business worked for centuries.
55 min
186
Pip & Nut: How to take your business from your ...
Pip started the business when she was 24, at her kitchen table, with a blender and some nuts.
43 min
187
Ukrainian Founder Aleksandr Volodarsky on runni...
It’s amazing how important business seems until something really important happens, like a war breaks out.
41 min
188
MedMen: what went wrong at the cannabis industr...
On the outside it looked like Adam Bierman had it all. He was the Co-Founder and CEO of MedMen, a cult phenomenon and the world’s first cannabis unicorn. They were seen as the Apple of weed and they looked unstoppable.
49 min
189
DesignMyNight Co-Founder Nick Telson on gay sha...
Nick explains how they sold the business - the actual steps they took - which isn’t a process that most people know about unless they’ve been lucky enough to go through an exit themselves. And in classic startup style, it looked like the whole deal was going to collapse on the day of signing until an unlikely hero stepped up.
43 min
190
How to go from a side hustle to a multi-billion...
Find out how they secured an investment from legendary investor Mike Moritz in a matter of days - and what they did next to dominate their category.
42 min
191
When your mental health forces you to leave the...
Life is the sum of your choices, says Jeffrey Kolovson, COO and Co-Founder of Faire, an online wholesale marketplace for retailers and brands. At the end of the day, it’s not what you say, it's what you do and the choices you make and the accumulation of those over time that matters.
41 min
192
“He threatened to kill my parents and I had to ...
This is the start of a semi-regular series where we interview Dan roughly every three months
41 min
193
“By the end of 2015 we were just about out of m...
In 2013 he founded Vuori, an activewear brand initially aimed at men. They nearly ran out of money in 2015, but a few pivots and several years later Vuori is worth $4b and launching in the UK this spring.
36 min
194
Curve: Building an $800m FinTech after being la...
“There's a joke in Israel: how do you win a competition in racing? You start as fast as you can, and you slowly increase the pace.” That’s Curve CEO and founder Shachar Bialick, a multi-exit entrepreneur with a background in the Israeli Defense Force special forces.
42 min
195
NetSuite: How Evan Goldberg scaled one of the w...
Today we’re speaking to Evan Goldberg, founder and EVP of NetSuite who make software which helps businesses with stuff like accountancy and inventory management.
28 min
196
Welcome to the death industry, with Farewill’s ...
43 min
197
I went to sleep one day... and woke up gasping ...
Today we’re learning from Alex Lieberman, Co-Founder and Executive Chairman of Morning Brew, which became a darling in the media industry because it actually became commercially successful.
40 min
198
Vivino - how to disrupt a $400 billion industry...
Vivino isn’t Heini’s first rodeo. His first foray into entrepreneurialism was with BullGuard, a company delivering cybersecurity and VPN solutions.
40 min
199
They had two weeks of runway left and are now w...
Loom, a video communication tool for businesses, wouldn’t be here today if Vinay and his Co-Founders hadn’t had their ‘sliding doors’ moment which revealed what they should be building right before they were going to have to give up.
41 min
200
When you think Google might sue you but instead...
40 min