Secret Leaders with Dan Murray-Serter

This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either...

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Contact: hello@secretleaders.com

Business
Careers
Entrepreneurship
126
How 7 interviews changed my life - our 200th ep...
In this 200th episode, Dan Murray-Serter goes through the 7 interviews that have changed him the most, including those with Steven Bartlett, Jo Malone, and Trinny Woodall.
52 min
127
How I failed: So close to achieving my dream an...
Would you walk away from a business you spent a decade building? Emma Sexton shut down her brand agency Hands Down in July 2022 after realising she just didn’t have the will to keep going.
14 min
128
The biggest problem in business - property lege...
John Hitchcox got into the property market at just 17. Now he’s developing billion pound projects.
31 min
129
An Uncommon Criminal - Bad Money X Secret Leaders
Our first true crime show, about a Hong Kong gangster who did extraordinary things to get rich
27 min
130
How I failed: Half a million in debt and living...
Konrad Bergström has founded two successful companies but before that he failed so badly he ended up bankrupt and living out of his car. What did he do wrong?
12 min
131
'I was 5 the first time I heard the word drugs'...
Joe Wicks is the world famous face of The Body Coach, but the brain's behind the business is his brother Nikki. This is his untold story.
38 min
132
How I failed: ‘Never go in with the idea of mon...
Kurt Davis warns other entrepreneurs against being motivated by making it rich, like he was with his first business, a mobile gaming app that launched in China in the early 2000s.
11 min
133
Ignore the press, why you should be excited abo...
Christian Angermayer has been called the world's first 'psychedelic billionaire' for his work investing and founding companies that develop psychedelic drugs to treat mental health issues.
56 min
134
How I failed: We were playing the wrong game, w...
Back in 2011 Jonathan Anderson was excited to build a smart thermostat, which would have been one of the first of its kind. But delays meant the company went under. Then a couple of months later a competitor’s product came out and Jonathan realised they’d been doing it wrong all along.
12 min
135
Duolingo Founder: Being a genius, inventing CAP...
Duolingo Co-Founders Luis Von Ahn and Severin Hacker found the key to keeping their users motivated. Now it is the most downloaded education app in the world.
42 min
136
How I failed: Leaving my high paying job for my...
Jay Radia says he wishes he’d been more open to failure when setting up his mobile app business Mobi RF.
10 min
137
How I failed: Not knowing when to accept defeat...
Testify was a digital marketing agency with clients including Universal, the Mobo awards and Wonderbra, but Founder Mark Joseph says they failed because they made their process too complicated.
11 min
138
How I failed: Good options but not enough focus...
Gareth Atkinson founded the Yorkshire Meatball Company. It won awards, was listed as one of the UK’s top 100 startups, and ended up being stocked in 300 supermarkets across the country. What went wrong?
14 min
139
Improbable: Inside the UK’s most secretive unic...
Herman Narula, whose company Improbable builds metaverse technology, says the era of monopolies, like Google, Amazon and Facebook, may be over.
48 min
140
How I failed: On the cusp of greatness when eve...
Radha Vyas says she refuses to feel shame for the failure of her travel company.
16 min
141
Dan Murray-Serter, Chapter 4: How to cross the ...
Secret Leader host Dan Murray-Serter talks about the early days of Heights, his VC-backed braincare supplement company.
40 min
142
How I Failed: Unable to keep staff, with Founde...
At its height Hayden Bloomfield’s business had a team of ten but his lack of skills as a leader meant he went through thirty staff in two years and eventually the company collapsed.
12 min
143
Fiverr: “Stop focusing on f*cking valuations, t...
Fiverr’s Micha Kaufman has grown a unicorn. He says valuations are useless and we should obsess about structure instead.
45 min
144
How I failed: The danger of doing business with...
Founder Jo Fisher started her first business when she was just 18 but when she asked her best friend to help her run it things started to go wrong.
12 min
145
The Newsette's Daniella Pierson on how to prove...
The Newsette Founder Daniella Pierson didn’t believe she could be an entrepreneur; now her company is one of the most successful in America.
50 min
146
How I failed: “When people try to take things o...
Aidan Mehigan had to give up his house so he could fight to keep his business alive. Did he win?
15 min
147
THIS Co-Founder shares secret to making plant-b...
THIS has been named the fastest-growing meat alternative brand in the UK. What has Co-Founder Andy learnt taking a business from £0 to £17 million in revenue in three years?
52 min
148
What it was really like building Apple with Ste...
How a young boy from Sheffield ended up in the inner circle of iconic brands like Apple.
65 min
149
SumUp: how to stumble into building an €8b comp...
Co-Founder Marc-Alexander Christ says it was luck, and a bit of hard work, that led him to build SumUp, which was recently valued at 8 billion euros.
45 min
150
Octopus Energy: how to run a massive company wi...
Founder and CEO Greg Jackson talks about why he wanted to create a completely new organisational structure when building Octopus Energy.
41 min