Secret Leaders with Dan Murray-Serter

This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either...

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https://uk.linkedin.com/in/danmurrayserter

Contact: hello@secretleaders.com

Business
Careers
Entrepreneurship
101
How I Failed: forced to walk away with £5k in t...
Matteo Grassi put everything into a company he thought he was a partner of, but despite bringing in huge numbers, he left with nothing
14 min
102
How I Failed: death threats and journalists kno...
Matt Kelly's neon sign brand grew stunningly fast, which made its fall all the more remarkable
13 min
103
Former Welsh rugby captain Sam Warburton learns...
Our mates at Crowd Network have launched a new podcast - Captains, with Sam Warburton - who sits down to learn from great sporting leaders
25 min
104
How I Failed: dumped two weeks before my dream ...
MBA Professor Cassie Holmes was on track for the marriage and life of her dreams before she got a call in her car
15 min
105
Childs Farm: Beating Johnson & Johnson with a s...
Joanna Jensen built a baby & child skincare brand from her kitchen that beat Johnson & Johnson
55 min
106
How I Failed: “He is a cancer on what could be ...
Teach First was incredibly close to imploding because of how Co-Founder Brett Wigdortz operated in the early days.
11 min
107
Why 50% of A&E visits are avoidable and how to ...
Dr Ben Marathuppu went from working in A&E to scaling one of the fastest growing companies in Europe when he co-founded Cera, a digital-first home healthcare company.
49 min
108
How I Failed: huge traction but held hostage by...
Christie Ellis founded one of the first human quality pet food companies, The Healthy Pet Gourmet. The press went mad, customers loved it - but the business failed… Why?
14 min
109
How I Failed: From $250 million to 0, with Shyp...
Kevin Gibbon’s Uber-style shipping app Shyp grew fast and big, valued at $250 million at their peak, but then it had a brutal fall, leaving Kevin questioning his own value. What went wrong?
11 min
110
How to improve your performance by looking afte...
Two leading experts give tips on how to look after your brain and gut which is vital if you want to be the best leader you can be.
59 min
111
How I Failed: Drinking to forget what was going...
Dom McGregor used alcohol to cope with the pressure of building his fast-growing business, Social Chain. And it wasn’t pretty.
14 min
112
What do you do when you get $300m? Start tackli...
Kernel Founder & CEO Bryan Johnson wanted to make enough money to be able to really make a difference. And he did it. How?
57 min
113
Key habits for growing your wealth, why finance...
How could 'owning the world' make you richer? Author of personal finance bestseller 'How to Own the World', Andrew Craig, is passionate about increasing financial literacy and shares habits that could help you grow your wealth.
58 min
114
Deliciously Ella: making new year habits stick,...
Ella Mills started a plant-based food blog, Deliciously Ella, in 2012 after chronic illness left her physically and mentally depleted. The blog blew up and its popularity led to her first recipe book, which was released in January 2015. It became the fastest-selling debut cookbook of all time in the UK and spent eight weeks at number one on Amazon, across all categories.
60 min
115
How I Failed: Trying to please the wrong people...
How do you know what to do when you’re just starting out?
16 min
116
Who Gives A Crap: Going viral on a toilet and s...
Simon Griffiths came up with the idea for his toilet paper business, Who Gives a Crap, sitting on a toilet. Now they’ve sold 300 million rolls.
52 min
117
How I Failed: “We were like a cockroach company...
What happens when your business pivots so much you end up in a completely different industry?
16 min
118
The Black Farmer: managing your fear is the key...
Wilfred Emmanuel-Jones grew up in poverty but always wanted to own his own farm. Decades later he achieved that dream and set up The Black Farmer. Here’s how he did it.
39 min
119
How I Failed: 250 VCs and not a single yes, wit...
After failing in a brutal fundraise, Alex Rainey decided he needed to sell his company. What did he learn?
13 min
120
Back Market: From middle manager to $5b Founder...
Thibaud Hug de Larauze left his job in middle management and went on to found the most valuable company in French history. How did he do it?
38 min
121
How I Failed: Losing $1.5 million on someone el...
Simon Squibb retired at 40 after selling one of his businesses to PwC. But before that, he lost $1.5 million on a comic book business, teaching him some valuable lessons.
15 min
122
How 7 interviews changed my life - our 200th ep...
In this 200th episode, Dan Murray-Serter goes through the 7 interviews that have changed him the most, including those with Steven Bartlett, Jo Malone, and Trinny Woodall.
52 min
123
How I failed: So close to achieving my dream an...
Would you walk away from a business you spent a decade building? Emma Sexton shut down her brand agency Hands Down in July 2022 after realising she just didn’t have the will to keep going.
14 min
124
The biggest problem in business - property lege...
John Hitchcox got into the property market at just 17. Now he’s developing billion pound projects.
31 min
125
An Uncommon Criminal - Bad Money X Secret Leaders
Our first true crime show, about a Hong Kong gangster who did extraordinary things to get rich
27 min