Amid weeks of presentations from media brands to advertisers, there's no better time to check in on the state of the advertising business with Brian Wieser, global president of group intelligence at media-buying giant GroupM. From connected TV to e-commerce, he touches on all the biggest trends shaping how tens of billions of promotional dollars are being spent.

James Cuthbert, president of Rock the Bells, discusses the company’s growth plans following its successful recent fundraising round of $8 million. The former BET and Coca-Cola marketing executive sees big potential for the legendary hip hop star’s company to craft a media and lifestyle brand that speaks to a multi-generational swath of consumers. Cuthbert discusses the company’s evolution into e-commerce, content production and live experiences and the importance of working to “uplift the culture.”

Paula Kerger, longtime president of PBS, says pandemic conditions have underscored the importance of PBS and its mission. Kerger discusses how PBS stations partnered with districts to help with remote learning and how the network known for prestige TV is faring in the chase for top content. Separately, Weigel Broadcasting's Neal Sabin tells the backstory of why the company was so early on the multi-cast boom with channels such as Me TV.

Lyor Cohen started his career as a roadie for Run DMC and went on to head Def Jam Records when it was home to the likes of Jay-Z and DMX. With that experience, followed by a chief executive gig at Warner Music Group through 2012, he helped create the soundtrack that would play an important role in propelling hip-hop music from niche to mainstream to everywhere. Now coming up on 5 years as YouTube’s global head of music, Cohen shares his views on the place of record companies today, including who should be running Def Jam, and offers his thoughts on Rock and Roll Hall of Fame contender LL Cool J, the recent passing of rapper DMX and of Cardi B's "Wet Ass P—."

The CEO of the popular instructional service discusses the company’s launch in 2015 and how its growth was turbo-charged during lockdown conditions. Rogier details the uphill climb to convince notables such as Dustin Hoffman and Serena Williams to teach the first courses. He offers his wish list for future MasterClass instructors, and the former venture capitalist speaks candidly about the hardest parts of being an entrepreneur. “By nature you’re choosing to do pursue an idea that most people think is impossible,” he says.

The CEO of the management-production company behind such series as “Last Week Tonight With John Oliver” and “Breeders” discusses the company’s strategic advantages as an independent outfit with roots in the U.K. and U.S. Kennedy addresses the challenges and opportunities that talent representatives have at a time of enormous change for the industry. “We were a talent management company first — that’s really the DNA of the company,” she says.

Scripps Co. CEO Adam Symson explains why he doubled down on TV station acquisitions at a time when all eyes are on the transition to streaming media. The leader of the Cincinnati-based media firm with deep roots in mass media discusses the rationale behind the company’s $2.65 billion purchase of Ion Media. He also details how Scripps wound up enlisting Warren Buffett’s Berkshire Hathaway as a partner in the transaction.

Sam Wick, head of UTA Ventures, discusses the booming marketplace for talent and business partnerships, from startups to equity ventures. Brands are becoming savvy about making connections with celebrities, influencers and creative talent at a time when millennial consumers are increasingly focused on companies with “founder-led stories.” The alumnus of Maker Studios, MySpace and MP3.com also offers thoughts on the media M&A environment and sectors to watch in the coming year.

The “Let’s Make a Deal” host talks about his ambition to build a consulting business based on the tenets of comedy improv: active listening, openness to collaboration and the ability to think fast on your feet. Brady, also a regular on “Whose Line Is It Anyway,” sees the “Yes and” philosophy of improv as a framework for helping youths develop self-confidence and critical thinking skills. He draws from his own story to explain why he is working to open youth-focused improv centers in Los Angeles and his hometown of Orlando, Fla.

The Sony Music lifer has met more than his share of challenges since assuming the chairmanship in 2019: from making the right hires to see the company’s vision through to banking on talent and not just “hits” to segueing to a subscription-driven business to getting through a global pandemic and responding to the call for social justice -- all this as borders cease to exist in this new global music economy. Bonus: a talk with Grammy-winning mastering engineer Emily Lazar.

The celebrated chef and “Chopped” star discusses his growing Corner Table Entertainment banner that is busy producing TV shows for Food Network and other outlets, in addition to podcasts, charity telethons and a Tribeca Enterprises documentary about the pandemic’s devastation of New York’s restaurant scene. Zakarian offers his thoughts on the differences between launching a restaurant and launching a TV show — and for him it’s no contest as to which one is the harder job.

The cutting edge of film and TV production technology is getting cornered by the videogame biz. Miles Perkins and Connie Kennedy of Epic Games, creator of the global phenomenon "Fortnite," discuss how their Unreal Engine software is increasingly being used during the pandemic to shoot with a new set of tools loosely known as virtual production.

Cameo CEO Steven Galanis says his company is part of a rising wave of direct-to-fan platforms enabling a much broader range of talent beyond A-listers to make money online. He explains how Cameo built a booming business by selling bespoke video shout-outs recorded by its roster of tens thousands of celebs.

Charles King, CEO and founder of Macro, explains how the content company behind “Judas and the Black Messiah” has grown quickly with a focus on creating opportunities for underrepresented storytellers. King details the business deal that Macro and partners made with Warner Bros. on “Judas” and how he feels about the film’s day-and-date premiere in theaters and on HBO Max.

The co-founders and leaders of Alcon Entertainment detail the business backstory of the Syfy/Amazon fantasy drama “The Expanse,” a series that Alcon owns outright thanks to savvy dealmaking by the seasoned producer-financiers. Kosove and Broderick, known for movie hits including “The Blind Side,” “The Book of Eli” and “Dolphin Tale,” also speak frankly about the state of the film marketplace and what happens post-pandemic. It’s an insightful session with two producers in the trenches.

Blake Chandlee, VP of global business solutions and head of ad sales for TikTok discusses the social media platform's meteoric rise and how its many tools kept more than 100 million users engaged during lockdown conditions. He details TikTok's unique ability to connect its creators with blue-chip marketers to generate new innovative forms of advertising.

Hear more about big deals the senior VP of its platform business landed with Warner Media, paving the way for subscribers to enjoy HBO Max, and Quibi, which will bring the defunct mobile app's content to Roku. It's all a part of the company's big effort to evolve ad monetization on its platform, particularly through the fast-growing Roku Channel.

Bart Spiegel, U.S. entertainment and media deals leader for PWC, offers his 2021 outlook on dealmaking in an industry that has buffeted and buoyed by pandemic conditions. Spiegel points to the rise of videogame usage and a “repositioning” of...

Each week, Observer senior entertainment reporter Brandon Katz and Hollywood Reporter contributor Jean Bentley highlight the new Netflix titles they're excited about. Recent guests: Daniel Fienberg from The Hollywood Reporter, Joanna Robinson from...

Aryeh Bourkoff, CEO of LionTree, offers insights into how the pandemic has reshaped the marketplace and what that means for media dealmaking in the near term. The veteran investment banker, who is on speed dial for such notable, media moguls as John...

Instead of the usual guest interview, this episode features co-host Andrew Wallenstein offering his no-holds-barred assessment of everyone who competed in streaming video in 2020, from the stratospheric rise of Disney+ to the ignominious end of...

Jessica Lessin, founder and editor-in-chief of The Information, discusses the growth of the eight-year-old outlet that has distinguished itself through deep-dive reporting, analysis and scoops in the tech and media worlds. Lessin also offers her...

Thomas Dey, president and CEO of ACF Investment Bank, discusses the dealmaking landscape in media and entertainment, predicting that networks and services stuck between those with massive scale and those with niche audiences will get "washed away."

The veteran unscripted TV producer and entrepreneur behind Wheelhouse discusses the building blocks of his three-year-old venture. Montgomery, the producer behind “Pawn Stars” and other cable hits, explains why Wheelhouse has expanded beyond TV...

For just $20 a month, Philo offers consumers more than 60 cable channels. It's a simple value proposition that has helped this venture stand out in a crowded marketplace of so-called virtual MVPDs. And as Philo CEO Andrew McCollum explains,...